diff --git a/.env.example b/.env.example
index 1c636c5..b4d91c8 100644
--- a/.env.example
+++ b/.env.example
@@ -2,5 +2,5 @@
 APP_DOMAIN=bundles.example.com
 SHOPIFY_API_KEY=your_client_id
 SHOPIFY_API_SECRET=your_client_secret
-SHOPIFY_APP_HANDLE=bundle-offers
+SHOPIFY_APP_HANDLE=offerlyst
 POSTGRES_PASSWORD=change-me-to-a-long-random-string
diff --git a/Dockerfile b/Dockerfile
index 861fad1..d0871d6 100644
--- a/Dockerfile
+++ b/Dockerfile
@@ -1,4 +1,4 @@
-# Bundle Offers web app (admin, app proxy, webhooks, scheduler). The Shopify extensions are deployed
+# Offerlyst web app (admin, app proxy, webhooks, scheduler). The Shopify extensions are deployed
 # separately with `shopify app deploy`.
 FROM node:22-alpine AS build
 RUN apk add --no-cache openssl
diff --git a/README.md b/README.md
index 077ba81..e909113 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,6 @@
-# Bundle Offers (Shopify app)
+# Offerlyst: Bundles & BOGO (Shopify app)
+
+Brand assets: `brand/` (App Store icon `offerlyst-icon-1200.png`).
 
 Public Shopify app that re-creates the ClicksToCart Odoo module `c2c_bundle_offers`: fixed bundles, mix & match
 and buy X get Y, applied by **one** automatic app discount whose function evaluates every running offer in
diff --git a/app/lib/orders.server.ts b/app/lib/orders.server.ts
index 2c8ef18..8940754 100644
--- a/app/lib/orders.server.ts
+++ b/app/lib/orders.server.ts
@@ -1,6 +1,6 @@
 // orders/create -> analytics (F23, N02). The function's candidate message is the offer name, or "A + B" when
 // one line carries two offers; we attribute by name. If Shopify reports only the discount title
-// ("Bundle Offers"), the usage is kept under that title. Verify the exact title on a dev store (README).
+// (DISCOUNT_TITLE, "Offerlyst bundles"), the usage is kept under that title. Verify the exact title on a dev store (README).
 import db from "../db.server";
 
 export interface OrderPayload {
diff --git a/app/lib/publish.server.ts b/app/lib/publish.server.ts
index 63685c8..5d88403 100644
--- a/app/lib/publish.server.ts
+++ b/app/lib/publish.server.ts
@@ -6,7 +6,7 @@ import { compile, settingsOf, type CompileResult } from "./compile";
 import { gql, ensureShop, type AdminLike } from "./shop.server";
 
 export const FUNCTION_HANDLE = "bundle-discount";
-export const DISCOUNT_TITLE = "Bundle Offers";
+export const DISCOUNT_TITLE = "Offerlyst bundles";
 export const STOREFRONT_NAMESPACE = "bundle_offers";
 
 const CREATE = `#graphql
@@ -94,7 +94,7 @@ async function ensureDiscount(admin: AdminLike, shop: { id: string; discountNode
     },
   });
   const err = userErrorText(data.discountAutomaticAppCreate.userErrors);
-  if (err) throw new Error(`Could not create the Bundle Offers discount: ${err}`);
+  if (err) throw new Error(`Could not create the Offerlyst discount: ${err}`);
   const id = data.discountAutomaticAppCreate.automaticAppDiscount.discountId as string;
   await db.shop.update({ where: { id: shop.id }, data: { discountNodeId: id } });
   return { id, created: true };
diff --git a/app/lib/storefront.server.ts b/app/lib/storefront.server.ts
index b15e3fd..ffd9bfe 100644
--- a/app/lib/storefront.server.ts
+++ b/app/lib/storefront.server.ts
@@ -106,7 +106,7 @@ export function bundlesListLiquid(offers: OfferWithRelations[], shop: ShopCtx, l
   return `<section class="bo-section">
   <h1 class="bo-section__title">Bundle offers</h1>
   ${body}
-  ${shop.branding ? `<p class="bo-powered">Bundles by <a href="https://apps.shopify.com/bundle-offers" rel="nofollow">Bundle Offers</a></p>` : ""}
+  ${shop.branding ? `<p class="bo-powered">Bundles by <a href="https://apps.shopify.com/offerlyst" rel="nofollow">Offerlyst</a></p>` : ""}
 </section>`;
 }
 
diff --git a/app/routes/_index/route.tsx b/app/routes/_index/route.tsx
index fbcfa72..fd3284f 100644
--- a/app/routes/_index/route.tsx
+++ b/app/routes/_index/route.tsx
@@ -21,7 +21,7 @@ export default function App() {
   return (
     <div className={styles.index}>
       <div className={styles.content}>
-        <h1 className={styles.heading}>Bundle Offers: run all your festival deals at once</h1>
+        <h1 className={styles.heading}>Offerlyst: run all your bundle deals at once</h1>
         <p className={styles.text}>
           Fixed bundles, mix & match and buy X get Y, applied automatically at checkout. Each item counts towards one offer, in the order you choose.
         </p>
diff --git a/app/routes/app._index.tsx b/app/routes/app._index.tsx
index 6bade3c..fdfe35b 100644
--- a/app/routes/app._index.tsx
+++ b/app/routes/app._index.tsx
@@ -78,7 +78,7 @@ export const loader = async ({ request }: LoaderFunctionArgs) => {
 export default function Home() {
   const d = useLoaderData<typeof loader>();
   const steps = [
-    { done: d.setup.embedOn, label: "Turn on the Bundle Offers app embed", help: "Loads the storefront script and styles (cart hints, add bundle to cart).", action: <s-button href={d.embedLink} target="_blank">Open theme editor</s-button> },
+    { done: d.setup.embedOn, label: "Turn on the Offerlyst app embed", help: "Loads the storefront script and styles (cart hints, add bundle to cart).", action: <s-button href={d.embedLink} target="_blank">Open theme editor</s-button> },
     { done: d.menuLinked, label: "Link the bundles page in your menu", help: "Your bundles page is at /apps/bundles. Add it to the main menu (Online Store › Navigation), or place the “Bundles grid” block on any page.", action: <s-button href={`https://${d.shop.domain}/admin/menus`} target="_blank">Open navigation</s-button> },
     { done: d.totalOffers > 0, label: "Create your first offer", help: "Start from scratch or from a festival template.", action: <s-button href="/app/offers/new">Create offer</s-button> },
     { done: d.running.length > 0, label: "Publish an offer and preview it", help: "Published offers within their dates run automatically in cart and checkout.", action: <s-button href={`https://${d.shop.domain}/apps/bundles`} target="_blank">View bundles page</s-button> },
@@ -86,7 +86,7 @@ export default function Home() {
   const doneCount = steps.filter((s) => s.done).length;
 
   return (
-    <s-page heading="Bundle Offers">
+    <s-page heading="Offerlyst">
       <s-button slot="primary-action" variant="primary" href="/app/offers/new">Create offer</s-button>
 
       {d.shop.publishError ? (
diff --git a/app/routes/app.plans.tsx b/app/routes/app.plans.tsx
index 17e79a0..ac3a165 100644
--- a/app/routes/app.plans.tsx
+++ b/app/routes/app.plans.tsx
@@ -10,7 +10,7 @@ export const loader = async ({ request }: LoaderFunctionArgs) => {
   const { admin, session } = await authenticate.admin(request);
   const shop = await syncShop(admin, session.shop); // refresh the plan from activeSubscriptions
   const store = session.shop.replace(".myshopify.com", "");
-  const handle = process.env.SHOPIFY_APP_HANDLE || "bundle-offers";
+  const handle = process.env.SHOPIFY_APP_HANDLE || "offerlyst";
   return {
     current: shop.planCode,
     pricingUrl: `https://admin.shopify.com/store/${store}/charges/${handle}/pricing_plans`,
diff --git a/app/routes/privacy.tsx b/app/routes/privacy.tsx
index 9229f16..59e014c 100644
--- a/app/routes/privacy.tsx
+++ b/app/routes/privacy.tsx
@@ -1,7 +1,7 @@
 // Public privacy policy (required for the App Store listing): https://<app domain>/privacy
 import type { MetaFunction } from "react-router";
 
-export const meta: MetaFunction = () => [{ title: "Privacy policy · FestiveBundle" }];
+export const meta: MetaFunction = () => [{ title: "Privacy policy · Offerlyst" }];
 
 const CONTACT = "info@metatroncubesolutions.com";
 
@@ -9,7 +9,7 @@ export default function Privacy() {
   return (
     <main style={{ maxWidth: 720, margin: "48px auto", padding: "0 20px", font: "16px/1.6 system-ui, sans-serif", color: "#1a1a1a" }}>
       <h1>Privacy policy</h1>
-      <p>Last updated: October 13, 2026. This policy explains what the FestiveBundle app (by Metatroncube Software Solutions) collects when a merchant installs it on a Shopify store.</p>
+      <p>Last updated: October 14, 2026. This policy explains what the Offerlyst app (by Metatroncube Software Solutions) collects when a merchant installs it on a Shopify store.</p>
 
       <h2>What we collect</h2>
       <ul>
diff --git a/app/routes/webhooks.app.uninstalled.tsx b/app/routes/webhooks.app.uninstalled.tsx
index 5d241ce..ca91907 100644
--- a/app/routes/webhooks.app.uninstalled.tsx
+++ b/app/routes/webhooks.app.uninstalled.tsx
@@ -5,7 +5,7 @@ import db from "../db.server";
 // The access token is already revoked here, so the app can't call the Admin API. Shopify removes the app's
 // functions with the app, so the automatic discount stops applying, and it deletes app-owned ($app and
 // app-data) metafields. We mark the shop and keep its data for 48 h, until shop/redact deletes it.
-// The in-app "Remove all Bundle Offers data" action (Settings) deletes the discount explicitly.
+// The in-app "Remove all Offerlyst data" action (Settings) deletes the discount explicitly.
 export const action = async ({ request }: ActionFunctionArgs) => {
   const { shop, session, topic } = await authenticate.webhook(request);
   console.log(`Received ${topic} webhook for ${shop}`);
diff --git a/app/routes/webhooks.compliance.tsx b/app/routes/webhooks.compliance.tsx
index 97657b6..8d5853b 100644
--- a/app/routes/webhooks.compliance.tsx
+++ b/app/routes/webhooks.compliance.tsx
@@ -2,7 +2,7 @@ import type { ActionFunctionArgs } from "react-router";
 import { authenticate } from "../shopify.server";
 import db from "../db.server";
 
-// Mandatory GDPR webhooks. Bundle Offers stores no customer personal data: only order ids, order names and
+// Mandatory GDPR webhooks. Offerlyst stores no customer personal data: only order ids, order names and
 // amounts for analytics (no names, emails or addresses). customers/data_request and customers/redact have
 // nothing to return or erase; shop/redact (48 h after uninstall) deletes everything about the shop.
 export const action = async ({ request }: ActionFunctionArgs) => {
diff --git a/brand/offerlyst-brand-board.png b/brand/offerlyst-brand-board.png
new file mode 100644
index 0000000..814697a
Binary files /dev/null and b/brand/offerlyst-brand-board.png differ
diff --git a/brand/offerlyst-icon-1200.png b/brand/offerlyst-icon-1200.png
new file mode 100644
index 0000000..62ddacd
Binary files /dev/null and b/brand/offerlyst-icon-1200.png differ
diff --git a/brand/offerlyst-icon-256.png b/brand/offerlyst-icon-256.png
new file mode 100644
index 0000000..e291809
Binary files /dev/null and b/brand/offerlyst-icon-256.png differ
diff --git a/brand/offerlyst-icon-64.png b/brand/offerlyst-icon-64.png
new file mode 100644
index 0000000..43750f3
Binary files /dev/null and b/brand/offerlyst-icon-64.png differ
diff --git a/brand/offerlyst-logo-horizontal.png b/brand/offerlyst-logo-horizontal.png
new file mode 100644
index 0000000..dbb6f5b
Binary files /dev/null and b/brand/offerlyst-logo-horizontal.png differ
diff --git a/brand/offerlyst-symbol-transparent.png b/brand/offerlyst-symbol-transparent.png
new file mode 100644
index 0000000..587d114
Binary files /dev/null and b/brand/offerlyst-symbol-transparent.png differ
diff --git a/docker-compose.yml b/docker-compose.yml
index 09daf8d..e59c43e 100644
--- a/docker-compose.yml
+++ b/docker-compose.yml
@@ -28,7 +28,7 @@ services:
       SHOPIFY_API_KEY: ${SHOPIFY_API_KEY:?set SHOPIFY_API_KEY in .env}
       SHOPIFY_API_SECRET: ${SHOPIFY_API_SECRET:?set SHOPIFY_API_SECRET in .env}
       SHOPIFY_APP_URL: https://${APP_DOMAIN:?set APP_DOMAIN in .env}
-      SHOPIFY_APP_HANDLE: ${SHOPIFY_APP_HANDLE:-bundle-offers}
+      SHOPIFY_APP_HANDLE: ${SHOPIFY_APP_HANDLE:-offerlyst}
       SCOPES: read_products,write_discounts,read_discounts,read_orders,write_files,read_themes,write_app_proxy
     expose:
       - "3000"
diff --git a/extensions/bundle-discount/locales/en.default.json b/extensions/bundle-discount/locales/en.default.json
index a104f7f..f30eaf8 100644
--- a/extensions/bundle-discount/locales/en.default.json
+++ b/extensions/bundle-discount/locales/en.default.json
@@ -1,4 +1,4 @@
 {
-  "name": "Bundle Offers",
+  "name": "Offerlyst bundles",
   "description": "Applies fixed, mix & match and buy X get Y bundle discounts. Each item counts towards one offer, in priority order."
 }
diff --git a/extensions/bundle-discount/shopify.extension.toml b/extensions/bundle-discount/shopify.extension.toml
index 3ce0bd4..9764dab 100644
--- a/extensions/bundle-discount/shopify.extension.toml
+++ b/extensions/bundle-discount/shopify.extension.toml
@@ -1,4 +1,4 @@
-# Bundle Offers: ONE automatic app discount per shop runs this function, which evaluates every running offer.
+# Offerlyst: ONE automatic app discount per shop runs this function, which evaluates every running offer.
 # Rust (not JS): the JS build needed 39M instructions just to read a 200-line cart (limit 11M). See README.
 api_version = "2026-07"
 
diff --git a/extensions/bundle-offers-theme/assets/bundle-offers.css b/extensions/bundle-offers-theme/assets/bundle-offers.css
index 81eaa78..8930596 100644
--- a/extensions/bundle-offers-theme/assets/bundle-offers.css
+++ b/extensions/bundle-offers-theme/assets/bundle-offers.css
@@ -1,4 +1,4 @@
-/* Bundle Offers storefront styles.
+/* Offerlyst storefront styles.
    Inherits the theme: fonts, text colour and background come from the page. Lines are a mix of the text
    colour, so they work on light and dark themes alike. The merchant can set an accent and a radius (Settings).
    The one decorative device is the coupon stub on the badge: festival offers as tear-off coupons. */
diff --git a/extensions/bundle-offers-theme/assets/bundle-offers.js b/extensions/bundle-offers-theme/assets/bundle-offers.js
index fb49fed..6834d9a 100644
--- a/extensions/bundle-offers-theme/assets/bundle-offers.js
+++ b/extensions/bundle-offers-theme/assets/bundle-offers.js
@@ -1,4 +1,4 @@
-/* Bundle Offers storefront script (app embed). Vanilla JS, no dependencies.
+/* Offerlyst storefront script (app embed). Vanilla JS, no dependencies.
  * - converts shop-currency deal amounts when the customer shops in another currency
  * - bundle pages (/apps/bundles/...): quantity steppers, "N of M chosen", add all items in one request
  * - refreshes cart hints after AJAX cart changes */
diff --git a/extensions/bundle-offers-theme/blocks/bundle-offers-embed.liquid b/extensions/bundle-offers-theme/blocks/bundle-offers-embed.liquid
index d103b6b..0e03531 100644
--- a/extensions/bundle-offers-theme/blocks/bundle-offers-embed.liquid
+++ b/extensions/bundle-offers-theme/blocks/bundle-offers-embed.liquid
@@ -27,7 +27,7 @@
 
 {% schema %}
 {
-  "name": "Bundle Offers",
+  "name": "Offerlyst",
   "target": "body",
   "javascript": "bundle-offers.js",
   "stylesheet": "bundle-offers.css",
diff --git a/extensions/bundle-offers-theme/blocks/bundles-grid.liquid b/extensions/bundle-offers-theme/blocks/bundles-grid.liquid
index e8ea790..d25c3c6 100644
--- a/extensions/bundle-offers-theme/blocks/bundles-grid.liquid
+++ b/extensions/bundle-offers-theme/blocks/bundles-grid.liquid
@@ -17,7 +17,7 @@
       <a class="bo-button" href="{{ routes.all_products_collection_url }}">{{ 'bundle_offers.grid.continue' | t }}</a>
     </div>
   {%- endif -%}
-  {%- if data.brand -%}<p class="bo-powered">Bundles by <a href="https://apps.shopify.com/bundle-offers" rel="nofollow">Bundle Offers</a></p>{%- endif -%}
+  {%- if data.brand -%}<p class="bo-powered">Bundles by <a href="https://apps.shopify.com/offerlyst" rel="nofollow">Offerlyst</a></p>{%- endif -%}
 </section>
 
 {% schema %}
diff --git a/extensions/bundle-offers-theme/shopify.extension.toml b/extensions/bundle-offers-theme/shopify.extension.toml
index 948ac4b..dea106c 100644
--- a/extensions/bundle-offers-theme/shopify.extension.toml
+++ b/extensions/bundle-offers-theme/shopify.extension.toml
@@ -1,2 +1,2 @@
-name = "Bundle Offers storefront"
+name = "Offerlyst storefront"
 type = "theme"
diff --git a/prisma/schema.prisma b/prisma/schema.prisma
index 9c53550..d1b2511 100644
--- a/prisma/schema.prisma
+++ b/prisma/schema.prisma
@@ -1,4 +1,4 @@
-// Bundle Offers app database (brief §14). Postgres.
+// Offerlyst app database (brief §14). Postgres.
 generator client {
   provider = "prisma-client-js"
 }
diff --git a/shopify.app.toml b/shopify.app.toml
index 92675b4..324dfc9 100644
--- a/shopify.app.toml
+++ b/shopify.app.toml
@@ -1,7 +1,8 @@
-# Bundle Offers — Shopify app configuration.
+# Offerlyst — Shopify app configuration.
 # Run `npm run config:link` once to connect this folder to your app in the Partner Dashboard (fills client_id).
 client_id = ""
-name = "Bundle Offers"
+name = "Offerlyst: Bundles & BOGO"
+handle = "offerlyst"
 application_url = "https://example.com"
 embedded = true