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- brand/: 1200x1200 full-bleed app icon, 1600x900 feature image, transparent logos, favicons, guidelines (palette, type, usage) and the build script - / is now a branded landing page with no shop-domain form (App Store 2.3.1) - /privacy and /terms describe Datewise's actual data handling and sub-processors Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
Datewise brand
Name: Datewise · Listing name: Datewise: Delivery & Pickup · Tagline: The right day, every order.
Personality: calm, reliable, organised, quietly clever, friendly.
Full board: source/brand-board.png.
Files
| File | Size | Use |
|---|---|---|
shopify/app-icon-1200x1200.png |
1200×1200 | Partner Dashboard → App icon and App Store listing icon. Full bleed, no text; Shopify rounds the corners. |
shopify/feature-image-1600x900.png |
1600×900 | App Store listing → Feature image. No pricing, reviews or outcome claims. |
logo/datewise-logo.png |
2104×460, transparent | Primary horizontal logo on light backgrounds |
logo/datewise-logo-white.png |
transparent | Logo on teal or dark backgrounds |
logo/datewise-logo-mono.png |
transparent | Single-colour use (charcoal) |
logo/datewise-symbol.png |
894×894, transparent | Symbol alone (avatars, social) |
web/favicon.ico, web/favicon-32.png, web/apple-touch-icon-180.png, web/icon-512.png |
Website icons (copies live in public/) |
|
source/* |
The original generated artwork, unchanged |
Screenshots for the listing (1600×900, 3–6 with alt text) come later, from the dev store (launch Phase 8).
Rebuild everything from the sources: python -I brand/build_brand.py <sources dir> <widget screenshot> brand public.
The originals are raster images generated by AI. Before printing or large-format use, have the symbol and wordmark redrawn as SVG.
Colour
| Token | Hex | Use |
|---|---|---|
| Primary teal | #0D6B5D |
Brand colour, primary buttons, selected states. Default accent of the storefront widget. |
| Deep teal | #045A51 |
Icon and feature-image background, headings on light pages |
| Amber | #D98A0B |
Highlights only: the symbol's rays, busy and festival days. Never for body text. |
| Sage tint | #E8F2ED |
Calm surfaces, confirmation backgrounds |
| Charcoal | #1F2937 |
Text |
| Off-white | #FAFBF9 |
Page background |
White on #0D6B5D has a contrast ratio of about 6.4:1 (passes WCAG AA for text). Amber on white is about 2.8:1 and fails for text, so use it only for marks and dots.
Type
Inter (Google Fonts). Headings 700–750 with slightly tight tracking (−0.02em); body 400–450. The admin uses Polaris's own type (Built for Shopify), and the storefront widget inherits the merchant's theme font.
Logo use
- Clear space: at least the height of the calendar's ring tabs on every side.
- Minimum size: symbol 16px (favicon), horizontal logo 96px wide.
- Don't recolour the rays to anything but amber or white, stretch the logo, add effects, or place the colour logo on busy photos.
- The symbol's motifs echo the product UI: the calendar is the booking, the notched edges are the ticket stub (the cart confirmation), and the rays mark the confirmed moment.
Where the brand appears in the app
- Public landing page
/,/privacyand/terms: logo, palette, Inter. - Storefront widget: accent
#0D6B5Dby default (merchants can change it in Settings). - Admin: Polaris only. Branding there is the app icon and name, set in the Partner Dashboard.