- Places API (New): competitor scans find local rivals on Google Maps and the
server reads real ratings/review counts by place id; client's own listing
fills the "You" row; recent reviews for praise/complaint themes; 30-day cache
- Google Trends via DataForSEO: rising/top related searches and % change per
keyword in the client's region; used by trend-scan and to check gap demand
- Instagram Hashtag Search: top/recent posts under a niche hashtag (tool +
Competitors page panel), counts Instagram's 30 tags/week limit
- Server settings → Research: keys plus on/off switches for each source
(hashtag search off until Meta approves Public Content Access)
- Reports mark website-sourced ratings as unverified; skill takes handles
only from a business's own site
Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
- competitor-scan skill + run type: web search for local rivals and
niche benchmarks, competitor_suggest checks each on Instagram
- Suggestions inbox on Competitors page (Track / Dismiss)
- Report blocks: leaderboard, size-vs-engagement map, format lift,
market's best posts, hashtag gap, Google ratings
- Stats: engagement by format, top hashtags; audit adds leaderboard
Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
- Add/remove competitor handles (public Business/Creator accounts); refreshed nightly, one snapshot a day
- Compare with the client: followers, 30-day change, trend, posts/week, typical post (median), engagement rate, format mix
- Engagement-rate chart and each competitor's top recent posts
- MCP tools competitors and competitor_add (audits can add the AI's suggestions)
Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
