# Facebook Page playbook

Last reviewed: Oct 2026.

- Facebook audiences skew older and local; community, events, offers and reviews do well.
- Cross-post Reels from Instagram, but write Facebook-native captions (slightly longer, more context).
- Use Facebook for: events, offers with dates, hiring posts, community/local news tie-ins, photo albums.
- Reply to every comment within 24 h — comments drive distribution and local trust.
- Keep the Page complete: hours, address, phone, booking/order button, recent cover image.
- Measure: post engagement, page views, follows, messages and button clicks.