# How to brief the creative team

Every task given to an editor or designer must contain everything they need without asking. Use this template:

```
### [CLIENT] — [Format] — due [date]
Assignee: [name]          Est. time: [h]
Goal: [what this post should achieve]
Hook / headline: "[exact on-screen text for first 2 s or slide 1]"
Structure:
  1. …
  2. …
  3. CTA: …
Specs: [9:16 1080×1920 Reel, 15–25 s, captions on] / [4:5 1080×1350 carousel, 7 slides]
Brand: colours …, font …, logo bottom-right, no Metatroncube credit
Assets: [link to footage/photos] — or: needs shoot / stock / AI-generated
Audio: [trending sound name / voiceover script / none]
Caption (for reference): …
Reference: [link to a post with the feel we want]
```

Rules:
- One task per deliverable. Group by assignee.
- Deadline = 2 working days before the planned post date (time for review + client approval).
- Mark anything blocked on client assets clearly as **BLOCKED: waiting for …**.