# <Client name> — Brand

**Handles:** Instagram @… · Facebook … · YouTube … · LinkedIn …
**Website:** …
**Location / service area:** …
**Business type:** …

## Audience
- Who they are (age, location, situation):
- What they care about / pain points:
- Why they choose this business over others:

## Voice
- 3 words that describe the tone:
- Sounds like: (example sentence)
- Never sounds like:
- Language(s): (e.g. English, Tamil-English mix)

## Content pillars (3–5)
1. …
2. …
3. …

## Visual style
- Brand colours:
- Fonts:
- Photo/video style (real staff? product close-ups? UGC?):
- Logo usage:

## Hashtags & keywords
- Local:
- Niche:
- Branded:

## Competitors to watch
- @… — what they do well: