# <Client name> — Goals

**Main business goal:** (footfall / bookings / leads / online sales / awareness)
**Primary KPI:** (e.g. profile link taps, DMs, calls, bookings)
**Secondary KPIs:** (reach, followers, saves, shares)

**Active platforms & cadence:**
| Platform | Posts/week | Formats |
|---|---|---|
| Instagram | | Reels / carousels / stories |
| Facebook | | |

**Monthly ad budget:** (none / amount per platform)
**Retainer includes:** (e.g. 12 posts + 8 stories + 4 reels / month)
**Key dates this quarter:** (launches, festivals, offers, holidays)