quorlasocial/dashboard/server/metrics.js

// Live Instagram / Facebook numbers per client, cached on disk.
// Per-post insights take ~5 Graph calls per post, so a full refresh is slow; the UI shows the
// last snapshot instantly and refreshes on demand (or on the nightly schedule).
import fs from "node:fs";
import path from "node:path";
import { DATA_DIR } from "./config.js";
import { getClient, listClients } from "./clients.js";
import * as meta from "../../connector/src/meta.js";

const SNAP_DIR = path.join(DATA_DIR, "snapshots");
const HIST_DIR = path.join(DATA_DIR, "history");
fs.mkdirSync(SNAP_DIR, { recursive: true });
fs.mkdirSync(HIST_DIR, { recursive: true });

const DAY = 86400 * 1000;
const inFlight = new Map();

const avg = (xs) => (xs.length ? Math.round(xs.reduce((a, b) => a + b, 0) / xs.length) : null);

async function dailySeries(igId, metric, days = 30) {
  try {
    const since = Math.floor((Date.now() - days * DAY) / 1000);
    const r = await meta.graph(`${igId}/insights`, { metric, period: "day", since, until: Math.floor(Date.now() / 1000) });
    return (r.data?.[0]?.values || []).map((v) => ({ date: v.end_time.slice(0, 10), value: v.value ?? 0 }));
  } catch {
    return []; // follower_count needs 100+ followers; some metrics aren't available on every account
  }
}

function derive(posts) {
  const now = Date.now();
  const recent = posts.filter((p) => now - new Date(p.timestamp) < 28 * DAY);
  const isReel = (p) => p.media_product_type === "REELS" || p.media_type === "VIDEO";
  const isCarousel = (p) => p.media_type === "CAROUSEL_ALBUM";
  // Posts published in the last 48h haven't finished collecting reach; leave them out of averages.
  const settled = posts.filter((p) => now - new Date(p.timestamp) > 2 * DAY && p.insights?.reach != null);
  const sorted = [...posts].sort((a, b) => new Date(b.timestamp) - new Date(a.timestamp));
  const gaps = sorted.slice(0, -1).map((p, i) => (new Date(p.timestamp) - new Date(sorted[i + 1].timestamp)) / DAY);
  return {
    postsLast28: recent.length,
    daysSinceLastPost: sorted[0] ? Math.floor((now - new Date(sorted[0].timestamp)) / DAY) : null,
    longestGapDays: gaps.length ? Math.round(Math.max(...gaps)) : null,
    formatMix: {
      reels: posts.filter(isReel).length,
      carousels: posts.filter(isCarousel).length,
      images: posts.filter((p) => !isReel(p) && !isCarousel(p)).length,
    },
    avgReach: {
      reels: avg(settled.filter(isReel).map((p) => p.insights.reach)),
      carousels: avg(settled.filter(isCarousel).map((p) => p.insights.reach)),
      images: avg(settled.filter((p) => !isReel(p) && !isCarousel(p)).map((p) => p.insights.reach)),
    },
    savesTotal: posts.reduce((s, p) => s + (p.insights?.saved || 0), 0),
    sharesTotal: posts.reduce((s, p) => s + (p.insights?.shares || 0), 0),
    commentsTotal: posts.reduce((s, p) => s + (p.comments_count || 0), 0),
  };
}

async function fetchSnapshot(client) {
  const account = await meta.findAccount(client.pageId);
  if (!account) throw new Error("The linked Facebook Page is no longer connected to the agency's Meta account.");
  const snap = { slug: client.slug, fetchedAt: new Date().toISOString(), ig: null, fb: null, errors: [] };

  if (account.instagram?.id) {
    try {
      const igId = account.instagram.id;
      const insights = await meta.igAccountInsights(igId, { sinceDays: 28 });
      const posts = await meta.igRecentMedia(igId, { limit: 20 });
      snap.ig = {
        profile: insights.profile,
        totals: insights.totals,
        metricErrors: insights.errors,
        dailyReach: await dailySeries(igId, "reach"),
        dailyFollowers: await dailySeries(igId, "follower_count"),
        posts: posts.map((p) => ({ ...p, caption: (p.caption || "").slice(0, 600) })),
        derived: derive(posts),
      };
    } catch (e) {
      snap.errors.push(`Instagram: ${e.message}`);
    }
  }
  try {
    const page = await meta.pageInsights(account, { sinceDays: 28 });
    const posts = await meta.pageRecentPosts(account, { limit: 10 });
    snap.fb = { page: page.page, totals: page.totals, metricErrors: page.errors, posts: posts.map((p) => ({ ...p, message: (p.message || "").slice(0, 600) })) };
  } catch (e) {
    snap.errors.push(`Facebook: ${e.message}`);
  }
  return snap;
}

function appendHistory(snap) {
  const file = path.join(HIST_DIR, `${snap.slug}.jsonl`);
  const today = snap.fetchedAt.slice(0, 10);
  const lines = fs.existsSync(file) ? fs.readFileSync(file, "utf8").trim().split("\n").filter(Boolean) : [];
  const row = {
    date: today,
    igFollowers: snap.ig?.profile?.followers_count ?? null,
    igReach28: snap.ig?.totals?.reach ?? null,
    igInteractions28: snap.ig?.totals?.total_interactions ?? null,
    igLinkTaps28: snap.ig?.totals?.profile_links_taps ?? null,
    fbFollowers: snap.fb?.page?.followers_count ?? null,
    fbViewers28: snap.fb?.totals?.page_total_media_view_unique ?? null,
  };
  const kept = lines.filter((l) => !l.startsWith(`{"date":"${today}"`));
  kept.push(JSON.stringify(row));
  fs.writeFileSync(file, kept.slice(-400).join("\n") + "\n");
}

export function readHistory(slug) {
  const file = path.join(HIST_DIR, `${slug}.jsonl`);
  if (!fs.existsSync(file)) return [];
  return fs.readFileSync(file, "utf8").trim().split("\n").filter(Boolean).map((l) => JSON.parse(l));
}

export function readSnapshot(slug) {
  try { return JSON.parse(fs.readFileSync(path.join(SNAP_DIR, `${slug}.json`), "utf8")); } catch { return null; }
}

export function isRefreshing(slug) {
  return inFlight.has(slug);
}

/** Fetch fresh numbers (deduplicated: concurrent callers share one fetch). */
export function refreshSnapshot(slug) {
  if (inFlight.has(slug)) return inFlight.get(slug);
  const client = getClient(slug);
  if (!client?.linked) return Promise.reject(Object.assign(new Error("Link this client to a Facebook Page first."), { status: 400 }));
  const job = fetchSnapshot(client)
    .then((snap) => {
      fs.writeFileSync(path.join(SNAP_DIR, `${slug}.json`), JSON.stringify(snap));
      appendHistory(snap);
      return snap;
    })
    .finally(() => inFlight.delete(slug));
  inFlight.set(slug, job);
  return job;
}

/** Refresh every linked client one at a time (keeps Graph API rate limits happy). */
export async function refreshAll({ olderThanHours = 0 } = {}) {
  const done = [];
  for (const c of listClients().filter((x) => x.linked)) {
    const snap = readSnapshot(c.slug);
    if (snap && Date.now() - new Date(snap.fetchedAt) < olderThanHours * 3600 * 1000) continue;
    try {
      await refreshSnapshot(c.slug);
      done.push({ slug: c.slug, ok: true });
    } catch (e) {
      done.push({ slug: c.slug, ok: false, error: e.message });
    }
  }
  return done;
}

/** Compact per-client summary for the overview grid. */
export function summary(client) {
  const snap = readSnapshot(client.slug);
  const ig = snap?.ig;
  const posts = ig?.posts || [];
  return {
    ...client,
    fetchedAt: snap?.fetchedAt || null,
    refreshing: isRefreshing(client.slug),
    errors: snap?.errors || [],
    igFollowers: ig?.profile?.followers_count ?? null,
    igReach28: ig?.totals?.reach ?? null,
    igInteractions28: ig?.totals?.total_interactions ?? null,
    igLinkTaps28: ig?.totals?.profile_links_taps ?? null,
    fbFollowers: snap?.fb?.page?.followers_count ?? null,
    fbViewers28: snap?.fb?.totals?.page_total_media_view_unique ?? null,
    postsLast28: ig?.derived?.postsLast28 ?? null,
    daysSinceLastPost: ig?.derived?.daysSinceLastPost ?? null,
    reachSpark: posts.slice(0, 12).reverse().map((p) => p.insights?.reach ?? 0),
  };
}