Update base plan price from $10/month to $20/month (#283)

Bump all customer-facing references to the managed base plan price from
$10/month to $20/month, and scale the bundled "Includes $X of Usage
Credits" copy from $10 to $20 to match the price.

Covers the subscribe/billing pages, onboarding plan card and fact sheet,
backlinks/AI-search access gates, and the marketing pricing/comparison/
GSC pages plus the README.


Claude-Session: https://claude.ai/code/session_017QayWXGubs1JNbLbqRF4CS

Co-authored-by: Claude <noreply@anthropic.com>

README.md

@@ -340,7 +340,7 @@ Searching ten pages deep costs 8x more than one page. Tracking both devices cost
 ### 5) Backlinks search
 
 > [!NOTE]
-> There is a 2 week free trial, but then DataForSEO requires a $100/month commitment for this API. You can access this data for just $10/month through [openseo.so](https://openseo.so). Soon, we'll let you use an OpenSEO API key so that you can call our API from your self hosted instance.
+> There is a 2 week free trial, but then DataForSEO requires a $100/month commitment for this API. You can access this data for just $20/month through [openseo.so](https://openseo.so). Soon, we'll let you use an OpenSEO API key so that you can call our API from your self hosted instance.
 
 - Backlinks search costs about `$0.06` for a domain or `$0.04` for a page.
 - Opening extra tabs like `Referring Domains` or `Top Pages` adds about `+$0.02` each.

src/client/features/ai-search/components/AiSearchSetupGate.tsx

@@ -12,7 +12,7 @@ export function AiSearchSetupGate({
   return (
     <AccessGate
       title="Enable AI Optimization"
-      bodyText="AI Optimization is not enabled for your DataForSEO account yet. You can enable it in DataForSEO, or use managed OpenSEO for long-term LLM Mentions access at $10/month."
+      bodyText="AI Optimization is not enabled for your DataForSEO account yet. You can enable it in DataForSEO, or use managed OpenSEO for long-term LLM Mentions access at $20/month."
       helperText={
         <>
           We are also planning an API so self-hosted apps can use OpenSEO's LLM

src/client/features/backlinks/BacklinksPageStates.tsx

@@ -13,7 +13,7 @@ export function BacklinksSetupGate({
   return (
     <AccessGate
       title="Enable Backlinks"
-      bodyText="Backlinks are not enabled for your DataForSEO account yet. You can enable them in DataForSEO, or use managed OpenSEO for long-term backlinks access at $10/month."
+      bodyText="Backlinks are not enabled for your DataForSEO account yet. You can enable them in DataForSEO, or use managed OpenSEO for long-term backlinks access at $20/month."
       helperText={
         <>
           We are also planning a Backlinks API so self-hosted apps can use

src/client/features/onboarding/OnboardingChatParts.tsx

@@ -180,11 +180,11 @@ export function UpgradeSidebar({
       <div className="flex flex-1 flex-col gap-5 px-6 py-6">
         <div>
           <div className="flex items-baseline gap-1.5">
-            <span className="text-3xl font-semibold tracking-tight">$10</span>
+            <span className="text-3xl font-semibold tracking-tight">$20</span>
             <span className="text-sm text-base-content/55">/month</span>
           </div>
           <p className="mt-1.5 text-xs leading-relaxed text-base-content/55">
-            Includes $10 of usage credits every month, plus a 30-day money-back
+            Includes $20 of usage credits every month, plus a 30-day money-back
             guarantee.
           </p>
         </div>

src/routes/_app/billing.tsx

@@ -173,7 +173,7 @@ function BillingPageContent() {
               <p className="mt-2 text-xs text-amber-600">
                 You&rsquo;re running low on credits.{" "}
                 {isFreePlan
-                  ? "Upgrade to get $10/month."
+                  ? "Upgrade to get $20/month."
                   : "Buy more credits below."}
               </p>
             ) : null}
@@ -191,13 +191,13 @@ function BillingPageContent() {
               <div className="flex items-baseline justify-between gap-4">
                 <span className="text-sm font-medium">Base Plan</span>
                 <span className="text-sm font-medium tabular-nums">
-                  $10/month
+                  $20/month
                 </span>
               </div>
               <ul className="space-y-1.5">
                 {[
                   "Access to all OpenSEO features",
-                  "Includes $10.00 of Usage Credits each month",
+                  "Includes $20.00 of Usage Credits each month",
                 ].map((item) => (
                   <li
                     key={item}

src/routes/_authenticated.subscribe.tsx

@@ -25,7 +25,7 @@ const PLAN_FEATURES = [
   "Keyword research, backlinks, rank tracking, and site audits",
   "MCP server and agent skills for Claude, Cursor, and ChatGPT",
   "Search Console integration that never uses credits",
-  "Includes $10.00 of Usage Credits each month",
+  "Includes $20.00 of Usage Credits each month",
 ];
 
 export const Route = createFileRoute("/_authenticated/subscribe")({
@@ -251,7 +251,7 @@ function SubscribePageContent() {
       <div className="rounded-lg border border-base-300 p-5 space-y-4">
         <div className="flex items-baseline justify-between gap-4">
           <span className="font-semibold">Base Plan</span>
-          <span className="text-lg font-semibold tabular-nums">$10/month</span>
+          <span className="text-lg font-semibold tabular-nums">$20/month</span>
         </div>
 
         <ul className="space-y-2">

src/server/features/onboarding/openseo-fact-sheet.md

@@ -24,14 +24,14 @@ When explaining traffic growth, Sam should frame OpenSEO as a tool for making be
 
 ## Hosted plan and credits
 
-The managed OpenSEO app costs $10/month.
+The managed OpenSEO app costs $20/month.
 
 The managed plan includes:
 
 - Keyword research, backlinks, rank tracking, and site audits.
 - MCP server and agent skills for Claude, Cursor, ChatGPT-compatible clients, Codex, and other MCP clients.
 - Google Search Console integration that does not use credits.
-- $10.00 of usage credits each billing cycle.
+- $20.00 of usage credits each billing cycle.
 - A 30-day money-back guarantee for the first charge.
 
 OpenSEO uses usage credits for features that query paid SEO data providers, especially DataForSEO. Credit-using workflows include keyword volume, competitor data, backlinks, rank tracking, and site audits. Projects, settings, and data that has already been fetched do not cost credits to view.

web/content/marketing/google-search-console-mcp.mdx

@@ -7,7 +7,7 @@ Most Google Search Console (GSC) MCP servers are open source, but they take a lo
 
 ## Setup: no Google Cloud project
 
-1. Sign up for OpenSEO ($10/month).
+1. Sign up for OpenSEO ($20/month).
 2. Go through the onboarding. When prompted, click **Connect Search Console** and pick your property.
 3. Add the OpenSEO MCP endpoint to your client (steps below) and approve the OpenSEO login when prompted.
 
@@ -81,7 +81,7 @@ The agent can read and inspect. It cannot change anything in your account.
 
 ## What it costs
 
-The Search Console tools use zero credits — Google doesn't charge you to read your own data, so reading it through OpenSEO never burns usage. They're included with the OpenSEO plan ($10/month, which includes monthly usage credits for the research tools), alongside the credit-based tools (keyword research, rank tracking, backlinks) that run through the same MCP endpoint. If you'd rather not pay at all, OpenSEO is open source and free to self-host — see the FAQ below.
+The Search Console tools use zero credits — Google doesn't charge you to read your own data, so reading it through OpenSEO never burns usage. They're included with the OpenSEO plan ($20/month, which includes monthly usage credits for the research tools), alongside the credit-based tools (keyword research, rank tracking, backlinks) that run through the same MCP endpoint. If you'd rather not pay at all, OpenSEO is open source and free to self-host — see the FAQ below.
 
 ## OpenSEO vs. the alternatives
 
@@ -91,7 +91,7 @@ The Search Console tools use zero credits — Google doesn't charge you to read
 
 ### What does it cost?
 
-The Search Console MCP tools are included with the $10/month OpenSEO plan (which comes with a 30-day money-back guarantee) and use zero credits. OpenSEO's other tools (keyword research, rank tracking, backlinks) use the usage credits included with the plan, through the same endpoint. Self-hosting is free.
+The Search Console MCP tools are included with the $20/month OpenSEO plan (which comes with a 30-day money-back guarantee) and use zero credits. OpenSEO's other tools (keyword research, rank tracking, backlinks) use the usage credits included with the plan, through the same endpoint. Self-hosting is free.
 
 ### Is it open source?
 

web/src/components/comparison-table.tsx

@@ -38,7 +38,7 @@ const ROWS: { label: string; cells: Cell[] }[] = [
     label: "Cost to run",
     cells: [
       {
-        text: "Included in the $10/mo plan, zero credits (free to self-host)",
+        text: "Included in the $20/mo plan, zero credits (free to self-host)",
         tone: "positive",
       },
       { text: "Free (your time + your own quota)" },

web/src/lib/feature-pages.ts

@@ -324,7 +324,7 @@ export const featurePages = {
       {
         question: "How does this compare to Semrush Domain Overview?",
         answer:
-          "OpenSEO covers the core of the same report (estimated traffic, organic keywords, top keywords, and top pages) without a triple-digit monthly seat. OpenSEO is open source, so you can self-host it, and the managed app is $10/month and includes usage credits.",
+          "OpenSEO covers the core of the same report (estimated traffic, organic keywords, top keywords, and top pages) without a triple-digit monthly seat. OpenSEO is open source, so you can self-host it, and the managed app is $20/month and includes usage credits.",
       },
       {
         question: "Can OpenSEO help with competitor keyword analysis?",

web/src/routes/_marketing/google-search-console-mcp.tsx

@@ -75,7 +75,7 @@ function GoogleSearchConsoleMcpPage() {
           </a>
         </div>
         <p className="mt-3 text-xs text-neutral-500">
-          $10/month, 30-day money-back guarantee. Search Console tools never
+          $20/month, 30-day money-back guarantee. Search Console tools never
           use credits.
         </p>
       </header>

web/src/routes/_marketing/pricing.tsx

@@ -7,7 +7,7 @@ export const Route = createFileRoute("/_marketing/pricing")({
     buildPageSeo({
       title: "Pricing",
       description:
-        "OpenSEO is free to self-host. The managed service is $10/month with a 30-day money-back guarantee.",
+        "OpenSEO is free to self-host. The managed service is $20/month with a 30-day money-back guarantee.",
       path: "/pricing",
       titleSuffix: "OpenSEO",
     }),
@@ -24,7 +24,7 @@ function Pricing() {
         Start small, scale by usage
       </h1>
       <p className="mt-5 max-w-2xl text-lg leading-8 text-[var(--color-brand-muted)]">
-        Use the managed app for $10/month, or self-host OpenSEO with your own
+        Use the managed app for $20/month, or self-host OpenSEO with your own
         API keys.
       </p>
 
@@ -39,7 +39,7 @@ function Pricing() {
             <div className="flex items-baseline justify-between gap-4">
               <p className="font-semibold text-neutral-950">Base Plan</p>
               <p className="text-xl font-semibold tabular-nums text-neutral-950">
-                $10/month
+                $20/month
               </p>
             </div>
             <ul className="mt-3 space-y-2">
@@ -47,7 +47,7 @@ function Pricing() {
                 "Keyword research, backlinks, rank tracking, and site audits",
                 "MCP server and agent skills for Claude, Cursor, and ChatGPT",
                 "Search Console integration that never uses credits",
-                "Includes $10.00 of Usage Credits each billing cycle",
+                "Includes $20.00 of Usage Credits each billing cycle",
               ].map((item) => (
                 <li
                   key={item}