chore: rename references to open-rank back to open-seo (#35)

* docs: move project docs into docs directory

* docs: rebrand landing site as OpenSEO

* fix: update remaining OpenSEO backlinks links

* Change landing page copy + format

* website: add www custom domain route

* Tweak README

* save

README.md

@@ -91,21 +91,16 @@ printf '%s' 'YOUR_LOGIN:YOUR_PASSWORD' | base64
 
 OpenSEO supports two self-hosting paths:
 
-- Docker for your homelab or local use.
+- Docker for your homelab or local use (Recommended).
 - Cloudflare for use across multiple devices or for your team.
 
-If you already have Docker installed (or are willing to install it), that is the quickest way to test OpenSEO.
+_Docker_
 
-Use this quick guide:
+Docker is recommended for getting started. It's super easy to get up and running once you install Docker.
 
-- Choose Docker when:
+_Cloudflare_
-  - You already have Docker installed and want to get set up quickly.
+
-  - You have a homelab setup.
+If you love OpenSEO and want to use it across multiple devices or with your team, you can host it on Cloudflare which we'll be a SaaS-like experience. Also, this will have automatic database backups and other nice convenience features. It's just a bit more effort to get started if you're unfamiliar with Cloudflare.
-  - You only want to use OpenSEO locally on one device.
-- Choose Cloudflare when:
-  - You want a more SaaS like experience.
-  - You want to use it from multiple devices or with teammates.
-  - You want support for more powerful future features, such as sharing public links to reports or running site audits that render your website's JavaScript.
 
 ## Docker Self Hosting
 
@@ -120,8 +115,6 @@ Quickstart:
 3. `docker compose up -d`
 4. Open `http://localhost:<PORT>` (default `3001`)
 
-Docker Compose passes `.env` values into the container, and the Docker self-host flow enables `CLOUDFLARE_INCLUDE_PROCESS_ENV=true` so the Cloudflare Vite runtime can read them as Worker bindings.
-
 By default, `compose.yaml` pulls the published image from GHCR:
 
 - `ghcr.io/every-app/open-seo:latest`

src/client/features/backlinks/BacklinksPageStates.tsx

@@ -225,11 +225,11 @@ function InlineMailingListLink() {
   return (
     <a
       className="underline underline-offset-2 hover:text-base-content/70"
-      href="https://openrank.io"
+      href="https://openseo.so"
       target="_blank"
       rel="noreferrer"
     >
-      join the openrank.io mailing list
+      join the OpenSEO mailing list
     </a>
   );
 }

web/.worktreeinclude

@@ -1 +1 @@
-web/open-rank
+web/open-seo

web/package.json

@@ -1,5 +1,5 @@
 {
-  "name": "open-rank-landing",
+  "name": "open-seo-landing",
   "private": true,
   "type": "module",
   "sideEffects": false,

web/public/robots.txt

@@ -1,4 +1,4 @@
 # https://www.robotstxt.org/robotstxt.html
 User-agent: *
 Disallow:
-Sitemap: https://openrank.io/sitemap.xml
+Sitemap: https://openseo.so/sitemap.xml

web/scripts/generate-sitemap.js

@@ -9,7 +9,7 @@ const __dirname = dirname(__filename);
 
 const DIST_DIR = join(__dirname, "../dist/client");
 
-const DEFAULT_SITE_URL = "https://openrank.io";
+const DEFAULT_SITE_URL = "https://openseo.so";
 const SITE_URL = (process.env.SITE_URL ?? DEFAULT_SITE_URL).replace(/\/+$/, "");
 
 const STATIC_PATHS = new Set(["/", "/privacy"]);

web/src/lib/layout.shared.tsx

@@ -3,7 +3,7 @@ import type { BaseLayoutProps } from "fumadocs-ui/layouts/shared";
 export function baseOptions(): BaseLayoutProps {
   return {
     nav: {
-      title: <span className="font-semibold">OpenRank</span>,
+      title: <span className="font-semibold">OpenSEO</span>,
     },
     links: [
       {

web/src/lib/seo.ts

@@ -1,4 +1,4 @@
-const DEFAULT_SITE_URL = "https://openrank.io";
+const DEFAULT_SITE_URL = "https://openseo.so";
 
 export const SITE_URL = (
   process.env.SITE_URL ??

web/src/routes/__root.tsx

@@ -43,7 +43,7 @@ function RootDocument({ children }: { children: React.ReactNode }) {
         <script
           dangerouslySetInnerHTML={{
             __html:
-              "(function(){function loadAnalytics(){if(window.__openrankAnalyticsLoaded)return;window.__openrankAnalyticsLoaded=true;window.plausible=window.plausible||function(){(plausible.q=plausible.q||[]).push(arguments)};plausible.init=plausible.init||function(i){plausible.o=i||{}};plausible.init({endpoint:'/api/event'});var script=document.createElement('script');script.defer=true;script.src='/js/script.js';document.head.appendChild(script)}function schedule(){if('requestIdleCallback'in window){window.requestIdleCallback(loadAnalytics,{timeout:2000});return}window.setTimeout(loadAnalytics,2000)}if(document.readyState==='complete'){schedule();return}window.addEventListener('load',schedule,{once:true})})();",
+              "(function(){function loadAnalytics(){if(window.__openSeoAnalyticsLoaded)return;window.__openSeoAnalyticsLoaded=true;window.plausible=window.plausible||function(){(plausible.q=plausible.q||[]).push(arguments)};plausible.init=plausible.init||function(i){plausible.o=i||{}};plausible.init({endpoint:'/api/event'});var script=document.createElement('script');script.defer=true;script.src='/js/script.js';document.head.appendChild(script)}function schedule(){if('requestIdleCallback'in window){window.requestIdleCallback(loadAnalytics,{timeout:2000});return}window.setTimeout(loadAnalytics,2000)}if(document.readyState==='complete'){schedule();return}window.addEventListener('load',schedule,{once:true})})();",
           }}
         />
       </head>

web/src/routes/api/subscribe.ts

@@ -41,7 +41,7 @@ export const Route = createFileRoute("/api/subscribe")({
               },
               body: JSON.stringify({
                 email: parsed.data.email,
-                source: "openrank-waitlist",
+                source: "openseo-waitlist",
               }),
             },
           );

web/src/routes/blogs/$.tsx

@@ -20,13 +20,13 @@ export const Route = createFileRoute("/blogs/$")({
     const data = loaderData as
       | { title?: string; description?: string; url?: string }
       | undefined;
-    const title = data?.title ?? "OpenRank Blog";
+    const title = data?.title ?? "OpenSEO Blog";
     const description = data?.description;
     return buildPageSeo({
       title,
       description,
       path: data?.url ?? "/blogs",
-      titleSuffix: "OpenRank Blog",
+      titleSuffix: "OpenSEO Blog",
       ogType: "article",
     });
   },

web/src/routes/blogs/index.tsx

@@ -4,13 +4,12 @@ import { baseOptions } from "@/lib/layout.shared";
 import { getBlogPosts } from "@/lib/content.functions";
 import { buildPageSeo } from "@/lib/seo";
 
-const blogIndexDescription =
+const blogIndexDescription = "Updates and guides from OpenSEO.";
-  "Updates and guides from OpenRank.";
 
 export const Route = createFileRoute("/blogs/")({
   head: () =>
     buildPageSeo({
-      title: "OpenRank Blog",
+      title: "OpenSEO Blog",
       description: blogIndexDescription,
       path: "/blogs",
     }),

web/src/routes/index.tsx

@@ -2,7 +2,7 @@ import { createFileRoute, Link } from "@tanstack/react-router";
 import { useState } from "react";
 import { toCanonicalUrl } from "@/lib/seo";
 
-const homeTitle = "OpenRank - Own Your SEO";
+const homeTitle = "OpenSEO - Own Your SEO";
 const homeDescription =
   "Own your SEO. Pay only for what you use. No subscriptions. Open source alternative to Semrush and Ahrefs.";
 
@@ -107,7 +107,7 @@ function Home() {
       <div className="max-w-3xl mx-auto px-6 py-16 md:py-24">
         {/* Nav */}
         <nav className="flex items-center justify-between mb-20">
-          <span className="text-sm font-semibold">OpenRank</span>
+          <span className="text-sm font-semibold">OpenSEO</span>
           <a
             href="https://github.com/every-app/open-seo"
             target="_blank"
@@ -133,9 +133,10 @@ function Home() {
         <ul className="mt-5 space-y-3">
           {[
             "Keyword Research",
-            "Competitor Domain Insights",
+            "Backlink Analysis",
+            "Competitor Insights",
             "Site Audits",
-            "Backlinks, Rank Tracking and more (Coming soon)",
+            "Rank Tracking and more (Coming soon)",
           ].map((item) => (
             <li key={item} className="flex gap-2.5 text-sm text-neutral-800">
               <span className="text-neutral-500 mt-[2px]">&mdash;</span>
@@ -219,13 +220,13 @@ function Home() {
             loop
             playsInline
             preload="none"
-            aria-label="OpenRank product demo"
+            aria-label="OpenSEO product demo"
           >
             <source src="/demo.webm" type="video/webm" />
             <source src="/demo.mp4" type="video/mp4" />
             <img
               src="/demo-poster.webp"
-              alt="OpenRank product demo"
+              alt="OpenSEO product demo"
               width={1280}
               height={808}
               className="w-full rounded-md border border-neutral-200"
@@ -234,7 +235,7 @@ function Home() {
             />
           </video>
           <p className="text-[11px] text-neutral-600 mt-2">
-            Keyword research in OpenRank
+            Keyword research in OpenSEO
           </p>
         </div>
 

web/src/routes/js/script[.]js.ts

@@ -1,6 +1,7 @@
 import { createFileRoute } from "@tanstack/react-router";
 
-const PLAUSIBLE_SCRIPT_URL = "https://plausible.io/js/pa-DllmchvGzcNdY2jEy1-Hc.js";
+const PLAUSIBLE_SCRIPT_URL =
+  "https://plausible.io/js/pa-DllmchvGzcNdY2jEy1-Hc.js";
 
 export const Route = createFileRoute("/js/script.js")({
   server: {

web/src/routes/privacy.tsx

@@ -5,9 +5,9 @@ export const Route = createFileRoute("/privacy")({
   head: () =>
     buildPageSeo({
       title: "Privacy Policy",
-      description: "OpenRank privacy policy",
+      description: "OpenSEO privacy policy",
       path: "/privacy",
-      titleSuffix: "OpenRank",
+      titleSuffix: "OpenSEO",
     }),
   component: Privacy,
 });
@@ -16,8 +16,11 @@ function Privacy() {
   return (
     <div className="bg-fd-background text-fd-foreground min-h-screen">
       <header className="px-6 py-4 border-b border-fd-border">
-        <Link to="/" className="font-semibold text-fd-foreground hover:opacity-80">
+        <Link
-          OpenRank
+          to="/"
+          className="font-semibold text-fd-foreground hover:opacity-80"
+        >
+          OpenSEO
         </Link>
       </header>
 
@@ -25,41 +28,42 @@ function Privacy() {
         <h1>Privacy Policy</h1>
         <p className="text-fd-muted-foreground">Last updated: March 2026</p>
 
-      <h2>What we collect</h2>
+        <h2>What we collect</h2>
-      <p>
-        When you sign up for our waitlist, we collect your email address. This
-        is stored securely via Loops.so, our email service provider.
-      </p>
-
-      <h2>How we use it</h2>
-      <p>
-        We use your email address to send launch announcements, product updates,
-        and related OpenRank marketing emails. You can unsubscribe at any time
-        using the unsubscribe link in any email. We do not sell your data or
-        share it with third parties beyond our service providers.
-      </p>
-
-      <h2>Website analytics</h2>
         <p>
-          We use Plausible Analytics to understand aggregate website traffic and
+          When you sign up for our waitlist, we collect your email address. This
-          usage patterns (for example, page views and referring sites). Plausible
+          is stored securely via Loops.so, our email service provider.
-          is cookie-free and does not use cross-site tracking. We route analytics
-          requests through our own domain before forwarding them to Plausible.
         </p>
 
-      <h2>Data storage</h2>
+        <h2>How we use it</h2>
-      <p>
+        <p>
-        Your email address is stored in Loops.so's infrastructure. You can request
+          We use your email address to send launch announcements, product
-        deletion of your data at any time by emailing{" "}
+          updates, and related OpenSEO marketing emails. You can unsubscribe at
-        <a href="mailto:privacy@everyapp.dev">privacy@everyapp.dev</a>.
+          any time using the unsubscribe link in any email. We do not sell your
-      </p>
+          data or share it with third parties beyond our service providers.
+        </p>
 
-      <h2>Self-hosted usage</h2>
+        <h2>Website analytics</h2>
-      <p>
+        <p>
-        If you self-host OpenRank, no data is sent to us. The self-hosted
+          We use Plausible Analytics to understand aggregate website traffic and
-        version communicates directly with DataForSEO's APIs using your own
+          usage patterns (for example, page views and referring sites).
-        credentials.
+          Plausible is cookie-free and does not use cross-site tracking. We
-      </p>
+          route analytics requests through our own domain before forwarding them
+          to Plausible.
+        </p>
+
+        <h2>Data storage</h2>
+        <p>
+          Your email address is stored in Loops.so's infrastructure. You can
+          request deletion of your data at any time by emailing{" "}
+          <a href="mailto:privacy@everyapp.dev">privacy@everyapp.dev</a>.
+        </p>
+
+        <h2>Self-hosted usage</h2>
+        <p>
+          If you self-host OpenSEO, no data is sent to us. The self-hosted
+          version communicates directly with DataForSEO's APIs using your own
+          credentials.
+        </p>
 
         <h2>Contact</h2>
         <p>

web/wrangler.jsonc

@@ -1,28 +1,30 @@
 {
-	"$schema": "node_modules/wrangler/config-schema.json",
+  "$schema": "node_modules/wrangler/config-schema.json",
-	"name": "open-rank-landing",
+  "name": "open-seo-landing",
-	"compatibility_date": "2026-02-19",
+  "compatibility_date": "2026-02-19",
-	"compatibility_flags": [
+  "compatibility_flags": ["nodejs_compat"],
-		"nodejs_compat"
+  "main": "@tanstack/react-start/server-entry",
-	],
+  "assets": {
-	"main": "@tanstack/react-start/server-entry",
+    "directory": "./dist/client",
-	"assets": {
+    "html_handling": "drop-trailing-slash",
-		"directory": "./dist/client",
+  },
-		"html_handling": "drop-trailing-slash",
+  "workers_dev": true,
-	},
+  "preview_urls": true,
-	"workers_dev": true,
+  "routes": [
-	"preview_urls": true,
+    {
-	"routes": [
+      "pattern": "openseo.so",
-		{
+      "custom_domain": true,
-			"pattern": "openrank.io",
+    },
-			"custom_domain": true,
+    {
-		},
+      "pattern": "www.openseo.so",
-	],
+      "custom_domain": true,
-	"env": {
+    },
-		"preview": {
+  ],
-			"name": "open-rank-landing-preview",
+  "env": {
-			"workers_dev": true,
+    "preview": {
-			"preview_urls": true,
+      "name": "open-seo-landing-preview",
-		},
+      "workers_dev": true,
-	},
+      "preview_urls": true,
+    },
+  },
 }