diff --git a/src/server/features/ai-search/services/brandLookup.ts b/src/server/features/ai-search/services/brandLookup.ts
index 4242800..2e9b6b6 100644
--- a/src/server/features/ai-search/services/brandLookup.ts
+++ b/src/server/features/ai-search/services/brandLookup.ts
@@ -48,7 +48,7 @@ export async function getBrandLookup(
     organizationId: billingCustomer.organizationId,
     projectId: input.projectId,
     targetType: detected.type,
-    targetValue: detected.value.toLowerCase(),
+    targetValue: detected.value,
     locationCode: input.locationCode,
     languageCode: input.languageCode,
   });