From 740c899764fbb6797e19dd1ad00cbb25e63c7e50 Mon Sep 17 00:00:00 2001
From: Ben Senescu <44480372+bensenescu@users.noreply.github.com>
Date: Mon, 11 May 2026 21:24:23 -0400
Subject: [PATCH] Create Loops profiles on user signup (#180)

---
 src/env.d.ts              |  3 ++
 src/lib/auth.ts           | 20 +++++++++++
 src/server/email/loops.ts | 72 +++++++++++++++++++++++++++++++++++++++
 3 files changed, 95 insertions(+)

diff --git a/src/env.d.ts b/src/env.d.ts
index 73c778b..83b78b8 100644
--- a/src/env.d.ts
+++ b/src/env.d.ts
@@ -13,6 +13,9 @@ declare namespace Cloudflare {
     POSTHOG_HOST?: string;
     BETTER_AUTH_SECRET?: string;
     BETTER_AUTH_URL?: string;
+    LOOPS_API_KEY?: string;
+    LOOPS_TRANSACTIONAL_VERIFY_EMAIL_ID?: string;
+    LOOPS_TRANSACTIONAL_RESET_PASSWORD_ID?: string;
 
     // DataForSEO API Basic auth value (base64 of login:password)
     DATAFORSEO_API_KEY: string;
diff --git a/src/lib/auth.ts b/src/lib/auth.ts
index 565cb37..eb0ba2b 100644
--- a/src/lib/auth.ts
+++ b/src/lib/auth.ts
@@ -9,6 +9,7 @@ import { getOrCreateDefaultHostedOrganization } from "@/server/auth/default-host
 import {
   sendHostedPasswordResetEmail,
   sendHostedVerificationEmail,
+  upsertHostedSignupContact,
 } from "@/server/email/loops";
 
 const hostedBaseUrlSchema = z
@@ -61,6 +62,25 @@ function createAuth() {
     }),
     plugins: [...baseAuthConfig.plugins, tanstackStartCookies()],
     databaseHooks: {
+      user: {
+        create: {
+          after: async (user) => {
+            try {
+              await upsertHostedSignupContact({
+                userId: user.id,
+                email: user.email,
+                name: user.name,
+              });
+            } catch (error) {
+              console.error("Failed to create Loops profile for signup:", {
+                userId: user.id,
+                email: user.email,
+                error,
+              });
+            }
+          },
+        },
+      },
       session: {
         create: {
           before: async (session) => {
diff --git a/src/server/email/loops.ts b/src/server/email/loops.ts
index 37e42ed..86a3c40 100644
--- a/src/server/email/loops.ts
+++ b/src/server/email/loops.ts
@@ -1,6 +1,7 @@
 import { env } from "cloudflare:workers";
 
 const LOOPS_TRANSACTIONAL_URL = "https://app.loops.so/api/v1/transactional";
+const LOOPS_CONTACT_UPDATE_URL = "https://app.loops.so/api/v1/contacts/update";
 
 function getRequiredEnv(name: string) {
   const value: unknown = Reflect.get(env, name);
@@ -67,6 +68,77 @@ async function sendLoopsTransactionalEmail({
   );
 }
 
+function getOptionalEnv(name: string) {
+  const value: unknown = Reflect.get(env, name);
+  const trimmed = typeof value === "string" ? value.trim() : "";
+
+  return trimmed || null;
+}
+
+function getContactNameParts(name: string | null | undefined) {
+  const trimmedName = name?.trim();
+
+  if (!trimmedName) {
+    return {};
+  }
+
+  const [firstName, ...lastNameParts] = trimmedName.split(/\s+/);
+  const lastName = lastNameParts.join(" ");
+
+  return {
+    firstName,
+    ...(lastName ? { lastName } : {}),
+  };
+}
+
+export async function upsertHostedSignupContact({
+  userId,
+  email,
+  name,
+}: {
+  userId: string;
+  email: string;
+  name?: string | null;
+}) {
+  const apiKey = getOptionalEnv("LOOPS_API_KEY");
+
+  if (!apiKey) {
+    console.warn(
+      "Skipping Loops signup contact sync: LOOPS_API_KEY is not set",
+    );
+    return;
+  }
+
+  const response = await fetch(LOOPS_CONTACT_UPDATE_URL, {
+    method: "PUT",
+    headers: {
+      "Content-Type": "application/json",
+      Authorization: `Bearer ${apiKey}`,
+    },
+    body: JSON.stringify({
+      email,
+      userId,
+      source: "openseo-signup",
+      userGroup: "app-user",
+      ...getContactNameParts(name),
+    }),
+  });
+
+  if (response.ok) {
+    return;
+  }
+
+  const errorPayload = await response.json().catch(() => null);
+  console.error("Loops signup contact sync error:", {
+    status: response.status,
+    email,
+    userId,
+    errorPayload,
+  });
+
+  throw new Error(`Failed to sync Loops signup contact (${response.status})`);
+}
+
 export async function sendHostedVerificationEmail({
   email,
   confirmationUrl,