Add strategy library index and navigation (#479)

* feat(web): add strategy library index

* fix(web): align strategy library review feedback

* fix(web): reorder resource links

web/scripts/generate-sitemap.js

@@ -96,9 +96,11 @@ function getLibraryPaths(dir = LIBRARY_ROUTES_DIR, segments = []) {
     const slug = entry.name.replace(/\.tsx$/i, "");
     const pathSegments = slug === "index" ? segments : [...segments, slug];
 
-    return pathSegments.length > 0
+    return [
-      ? [`/library/${pathSegments.join("/")}`]
+      pathSegments.length > 0
-      : [];
+        ? `/library/${pathSegments.join("/")}`
+        : "/library",
+    ];
   });
 }
 

web/src/components/library-page.tsx

@@ -1,12 +1,14 @@
 import type { ReactNode } from "react";
 import { DocsBody } from "fumadocs-ui/page";
+import { buildBreadcrumbJsonLd } from "@/lib/seo";
 
-const LIBRARY_PILLAR_PATH = "/library/keyword-research";
+const KEYWORD_RESEARCH_LIBRARY_PATH = "/library/keyword-research";
 
 type LibrarySpokePageProps = {
   title: string;
   description?: string;
   crumb: string;
+  path: string;
   children: ReactNode;
 };
 
@@ -14,20 +16,37 @@ export function LibrarySpokePage({
   title,
   description,
   crumb,
+  path,
   children,
 }: LibrarySpokePageProps) {
+  const breadcrumbLd = buildBreadcrumbJsonLd([
+    { name: "Strategy Library", path: "/library" },
+    { name: "Keyword Research", path: KEYWORD_RESEARCH_LIBRARY_PATH },
+    { name: crumb, path },
+  ]);
+
   return (
     <article className="mx-auto max-w-3xl text-neutral-900">
       <header className="mb-10 border-b border-[var(--color-border-subtle)] pb-8">
-        <p className="text-sm text-[var(--color-brand-muted)]">
+        <nav
+          aria-label="Breadcrumb"
+          className="text-sm text-[var(--color-brand-muted)]"
+        >
           <a
-            href={LIBRARY_PILLAR_PATH}
+            href="/library"
             className="font-medium text-[var(--color-brand-accent)]"
           >
             Strategy Library
           </a>{" "}
+          /{" "}
+          <a
+            href={KEYWORD_RESEARCH_LIBRARY_PATH}
+            className="font-medium text-[var(--color-brand-accent)]"
+          >
+            Keyword Research
+          </a>{" "}
           / <span>{crumb}</span>
-        </p>
+        </nav>
         <h1 className="mt-3 text-4xl font-semibold leading-tight tracking-tight text-neutral-950 md:text-5xl">
           {title}
         </h1>
@@ -43,6 +62,12 @@ export function LibrarySpokePage({
       </DocsBody>
 
       <LibrarySpokeCta />
+
+      <script
+        type="application/ld+json"
+        // eslint-disable-next-line react/no-danger
+        dangerouslySetInnerHTML={{ __html: JSON.stringify(breadcrumbLd) }}
+      />
     </article>
   );
 }
@@ -51,11 +76,11 @@ function LibrarySpokeCta() {
   return (
     <section className="mt-14 rounded-xl border border-[var(--color-border-subtle)] bg-white p-6">
       <p className="text-xl font-semibold tracking-tight text-neutral-950">
-        Run every play in this guide
+        Run this strategy in OpenSEO
       </p>
       <p className="mt-2 max-w-2xl text-sm leading-6 text-[var(--color-brand-muted)]">
-        OpenSEO connects your Search Console and expands your seeds. Open
+        Run the MCP prompt in this guide with OpenSEO. OpenSEO is open source,
-        source, free to try, no credit card.
+        free to try, and does not require a credit card.
       </p>
       <div className="mt-5 flex flex-col gap-3 sm:flex-row">
         <a
@@ -68,10 +93,10 @@ function LibrarySpokeCta() {
           </span>
         </a>
         <a
-          href={LIBRARY_PILLAR_PATH}
+          href={KEYWORD_RESEARCH_LIBRARY_PATH}
           className="inline-flex h-10 items-center justify-center rounded-lg border border-[var(--color-border-subtle)] bg-white px-4 text-sm font-medium text-neutral-950 transition-colors hover:border-neutral-950"
         >
-          Back to the Strategy Library
+          Back to Keyword Research
         </a>
       </div>
     </section>

web/src/components/site-footer.tsx

@@ -15,7 +15,7 @@ export function SiteFooter({ className }: { className?: string }) {
         OpenSEO
       </Link>
 
-      <div className="mt-6 grid grid-cols-2 gap-8 md:grid-cols-4">
+      <div className="mt-6 grid grid-cols-2 gap-8 md:grid-cols-[repeat(auto-fit,minmax(9rem,1fr))]">
         <div>
           <p className="font-semibold text-neutral-900">Features</p>
           <div className="mt-2 flex flex-col gap-1.5">
@@ -41,10 +41,19 @@ export function SiteFooter({ className }: { className?: string }) {
         <div>
           <p className="font-semibold text-neutral-900">Resources</p>
           <div className="mt-2 flex flex-col gap-1.5">
+            <a href="/docs/mcp">MCP</a>
+            <a href="/docs/skills">Skills</a>
+            <Link to="/library">Strategy Library</Link>
             <Link to="/open-source-seo">Why Open Source?</Link>
             <Link to="/blogs">Blog</Link>
             <a href="/docs">Docs</a>
-            <a href="/docs/skills">Skills</a>
+          </div>
+        </div>
+
+        <div>
+          <p className="font-semibold text-neutral-900">Free Tools</p>
+          <div className="mt-2 flex flex-col gap-1.5">
+            <Link to="/backlink-checker">Backlink Checker</Link>
           </div>
         </div>
 

web/src/lib/feature-pages.ts

@@ -112,7 +112,7 @@ export const featurePages = {
       {
         question: "Can I use OpenSEO as a free keyword research tool?",
         answer:
-          "Not unlimited: quality keyword data costs money everywhere, which is why the big SEO suites run $100/month and up. OpenSEO is the most affordable option; you can start for free, and paid plans start at $10/month with usage credits included. It's also open source, so you can self-host with your own DataForSEO account.",
+          "Not unlimited: quality keyword data costs money everywhere, which is why the big SEO suites run $100/month and up. You can start OpenSEO for free; the paid plan is $10/month with usage credits included. It's also open source, so you can self-host with your own DataForSEO account.",
       },
       {
         question: "Does OpenSEO show live search results?",
@@ -123,7 +123,7 @@ export const featurePages = {
     guides: {
       title: "The Keyword Research Strategy Library",
       description:
-        "Practitioner plays that treat keyword research as demand discovery, not a volume spreadsheet. Each guide is a full walkthrough with the copy-paste MCP prompt that runs it.",
+        "Practitioner strategies for using keyword research to discover demand. Each guide includes a full walkthrough and a copy-paste MCP prompt.",
       items: [
         {
           label: "Seed from conversation, not a volume report",
@@ -139,8 +139,7 @@ export const featurePages = {
         },
         {
           label: "Search-intent mapping (hot / warm / cold)",
-          description:
+          description: "Sort keywords by buying temperature before you write.",
-            "Label every keyword by buying temperature before you write.",
           href: "/library/keyword-research/search-intent-mapping",
         },
         {
@@ -151,7 +150,7 @@ export const featurePages = {
         },
       ],
       cta: {
-        label: "Browse the full Strategy Library",
+        label: "Browse all keyword research strategies",
         href: "/library/keyword-research",
       },
     },

web/src/lib/seo.ts

@@ -19,6 +19,21 @@ export function toCanonicalUrl(path: string): string {
   return new URL(toCanonicalPath(path), `${SITE_URL}/`).href;
 }
 
+export function buildBreadcrumbJsonLd(
+  items: Array<{ name: string; path: string }>,
+) {
+  return {
+    "@context": "https://schema.org",
+    "@type": "BreadcrumbList",
+    itemListElement: items.map((item, index) => ({
+      "@type": "ListItem",
+      position: index + 1,
+      name: item.name,
+      item: toCanonicalUrl(item.path),
+    })),
+  };
+}
+
 type BuildSeoParams = {
   title: string;
   path: string;

web/src/lib/strategy-libraries.ts

@@ -0,0 +1,55 @@
+export type StrategyLibraryItem = {
+  title: string;
+  description: string;
+  href: string;
+};
+
+export const keywordResearchStrategies: StrategyLibraryItem[] = [
+  {
+    title: "Seed from conversation, not a volume report",
+    description:
+      "Harvest seed keywords from sales calls and support tickets using the language customers already use.",
+    href: "/library/keyword-research/seed-from-conversation",
+  },
+  {
+    title: "What are long-tail keywords, and how to mine them",
+    description:
+      "Find long-tail keywords in People Also Ask, autocomplete, and Search Console queries where your pages already rank.",
+    href: "/library/keyword-research/long-tail-question-mining",
+  },
+  {
+    title: "Search-intent mapping (hot / warm / cold)",
+    description:
+      "Sort keywords by buying temperature before you write, then build high-intent pages first.",
+    href: "/library/keyword-research/search-intent-mapping",
+  },
+  {
+    title: "Cluster keywords into topical hubs",
+    description:
+      "Group keywords by intent and build topical hubs without creating competing pages.",
+    href: "/library/keyword-research/cluster-topical-hubs",
+  },
+  {
+    title: "Programmatic discovery with Search Console",
+    description:
+      "Use MCP to find Search Console queries and pages with room to gain more clicks.",
+    href: "/library/keyword-research/gsc-programmatic-discovery",
+  },
+  {
+    title: "Opportunity sizing & forecasting",
+    description:
+      "Estimate a cluster's difficulty, traffic range, and payback scenarios before you invest.",
+    href: "/library/keyword-research/opportunity-sizing-forecasting",
+  },
+  {
+    title: "Intent beyond Google (Pinterest, AI, LinkedIn)",
+    description: "Research demand on Pinterest, LinkedIn, and AI assistants.",
+    href: "/library/keyword-research/intent-beyond-google",
+  },
+  {
+    title: "Map positioning to real demand",
+    description:
+      "Check whether your category language matches the terms customers search for.",
+    href: "/library/keyword-research/positioning-to-demand",
+  },
+];

web/src/routeTree.gen.ts

@@ -28,6 +28,7 @@ import { Route as MarketingPricingRouteImport } from './routes/_marketing/pricin
 import { Route as MarketingOpenSourceSeoRouteImport } from './routes/_marketing/open-source-seo'
 import { Route as MarketingGoogleSearchConsoleMcpRouteImport } from './routes/_marketing/google-search-console-mcp'
 import { Route as MarketingBacklinkCheckerRouteImport } from './routes/_marketing/backlink-checker'
+import { Route as MarketingLibraryIndexRouteImport } from './routes/_marketing/library/index'
 import { Route as MarketingFeaturesIndexRouteImport } from './routes/_marketing/features/index'
 import { Route as MarketingFeaturesSiteAuditRouteImport } from './routes/_marketing/features/site-audit'
 import { Route as MarketingFeaturesSavedKeywordsRouteImport } from './routes/_marketing/features/saved-keywords'
@@ -145,6 +146,11 @@ const MarketingBacklinkCheckerRoute =
     path: '/backlink-checker',
     getParentRoute: () => MarketingRoute,
   } as any)
+const MarketingLibraryIndexRoute = MarketingLibraryIndexRouteImport.update({
+  id: '/library/',
+  path: '/library/',
+  getParentRoute: () => MarketingRoute,
+} as any)
 const MarketingFeaturesIndexRoute = MarketingFeaturesIndexRouteImport.update({
   id: '/features/',
   path: '/features/',
@@ -296,6 +302,7 @@ export interface FileRoutesByFullPath {
   '/features/saved-keywords': typeof MarketingFeaturesSavedKeywordsRoute
   '/features/site-audit': typeof MarketingFeaturesSiteAuditRoute
   '/features/': typeof MarketingFeaturesIndexRoute
+  '/library/': typeof MarketingLibraryIndexRoute
   '/library/keyword-research/cluster-topical-hubs': typeof MarketingLibraryKeywordResearchClusterTopicalHubsRoute
   '/library/keyword-research/gsc-programmatic-discovery': typeof MarketingLibraryKeywordResearchGscProgrammaticDiscoveryRoute
   '/library/keyword-research/intent-beyond-google': typeof MarketingLibraryKeywordResearchIntentBeyondGoogleRoute
@@ -336,6 +343,7 @@ export interface FileRoutesByTo {
   '/features/saved-keywords': typeof MarketingFeaturesSavedKeywordsRoute
   '/features/site-audit': typeof MarketingFeaturesSiteAuditRoute
   '/features': typeof MarketingFeaturesIndexRoute
+  '/library': typeof MarketingLibraryIndexRoute
   '/library/keyword-research/cluster-topical-hubs': typeof MarketingLibraryKeywordResearchClusterTopicalHubsRoute
   '/library/keyword-research/gsc-programmatic-discovery': typeof MarketingLibraryKeywordResearchGscProgrammaticDiscoveryRoute
   '/library/keyword-research/intent-beyond-google': typeof MarketingLibraryKeywordResearchIntentBeyondGoogleRoute
@@ -378,6 +386,7 @@ export interface FileRoutesById {
   '/_marketing/features/saved-keywords': typeof MarketingFeaturesSavedKeywordsRoute
   '/_marketing/features/site-audit': typeof MarketingFeaturesSiteAuditRoute
   '/_marketing/features/': typeof MarketingFeaturesIndexRoute
+  '/_marketing/library/': typeof MarketingLibraryIndexRoute
   '/_marketing/library/keyword-research/cluster-topical-hubs': typeof MarketingLibraryKeywordResearchClusterTopicalHubsRoute
   '/_marketing/library/keyword-research/gsc-programmatic-discovery': typeof MarketingLibraryKeywordResearchGscProgrammaticDiscoveryRoute
   '/_marketing/library/keyword-research/intent-beyond-google': typeof MarketingLibraryKeywordResearchIntentBeyondGoogleRoute
@@ -420,6 +429,7 @@ export interface FileRouteTypes {
     | '/features/saved-keywords'
     | '/features/site-audit'
     | '/features/'
+    | '/library/'
     | '/library/keyword-research/cluster-topical-hubs'
     | '/library/keyword-research/gsc-programmatic-discovery'
     | '/library/keyword-research/intent-beyond-google'
@@ -460,6 +470,7 @@ export interface FileRouteTypes {
     | '/features/saved-keywords'
     | '/features/site-audit'
     | '/features'
+    | '/library'
     | '/library/keyword-research/cluster-topical-hubs'
     | '/library/keyword-research/gsc-programmatic-discovery'
     | '/library/keyword-research/intent-beyond-google'
@@ -501,6 +512,7 @@ export interface FileRouteTypes {
     | '/_marketing/features/saved-keywords'
     | '/_marketing/features/site-audit'
     | '/_marketing/features/'
+    | '/_marketing/library/'
     | '/_marketing/library/keyword-research/cluster-topical-hubs'
     | '/_marketing/library/keyword-research/gsc-programmatic-discovery'
     | '/_marketing/library/keyword-research/intent-beyond-google'
@@ -663,6 +675,13 @@ declare module '@tanstack/react-router' {
       preLoaderRoute: typeof MarketingBacklinkCheckerRouteImport
       parentRoute: typeof MarketingRoute
     }
+    '/_marketing/library/': {
+      id: '/_marketing/library/'
+      path: '/library'
+      fullPath: '/library/'
+      preLoaderRoute: typeof MarketingLibraryIndexRouteImport
+      parentRoute: typeof MarketingRoute
+    }
     '/_marketing/features/': {
       id: '/_marketing/features/'
       path: '/features'
@@ -824,6 +843,7 @@ interface MarketingRouteChildren {
   MarketingFeaturesSavedKeywordsRoute: typeof MarketingFeaturesSavedKeywordsRoute
   MarketingFeaturesSiteAuditRoute: typeof MarketingFeaturesSiteAuditRoute
   MarketingFeaturesIndexRoute: typeof MarketingFeaturesIndexRoute
+  MarketingLibraryIndexRoute: typeof MarketingLibraryIndexRoute
   MarketingLibraryKeywordResearchClusterTopicalHubsRoute: typeof MarketingLibraryKeywordResearchClusterTopicalHubsRoute
   MarketingLibraryKeywordResearchGscProgrammaticDiscoveryRoute: typeof MarketingLibraryKeywordResearchGscProgrammaticDiscoveryRoute
   MarketingLibraryKeywordResearchIntentBeyondGoogleRoute: typeof MarketingLibraryKeywordResearchIntentBeyondGoogleRoute
@@ -854,6 +874,7 @@ const MarketingRouteChildren: MarketingRouteChildren = {
   MarketingFeaturesSavedKeywordsRoute: MarketingFeaturesSavedKeywordsRoute,
   MarketingFeaturesSiteAuditRoute: MarketingFeaturesSiteAuditRoute,
   MarketingFeaturesIndexRoute: MarketingFeaturesIndexRoute,
+  MarketingLibraryIndexRoute: MarketingLibraryIndexRoute,
   MarketingLibraryKeywordResearchClusterTopicalHubsRoute:
     MarketingLibraryKeywordResearchClusterTopicalHubsRoute,
   MarketingLibraryKeywordResearchGscProgrammaticDiscoveryRoute:

web/src/routes/_marketing.tsx

@@ -59,10 +59,11 @@ function getMobileNavItems(githubStarCount: string) {
     {
       label: "Resources",
       links: [
-        { label: "Blog", href: "/blogs" },
-        { label: "Docs", href: "/docs" },
         { label: "MCP Setup", href: "/docs/mcp" },
         { label: "Skills", href: "/docs/skills" },
+        { label: "Strategy Library", href: "/library" },
+        { label: "Blog", href: "/blogs" },
+        { label: "Docs", href: "/docs" },
       ],
     },
     {
@@ -274,16 +275,6 @@ function MarketingLayout() {
 
 function ResourcesDropdown() {
   const resources = [
-    {
-      label: "Blog",
-      href: "/blogs",
-      description: "SEO articles and guides.",
-    },
-    {
-      label: "Docs",
-      href: "/docs",
-      description: "Setup, MCP, skills, and self-hosting guides.",
-    },
     {
       label: "MCP",
       href: "/docs/mcp",
@@ -294,6 +285,21 @@ function ResourcesDropdown() {
       href: "/docs/skills",
       description: "Focused OpenSEO workflows.",
     },
+    {
+      label: "Strategy Library",
+      href: "/library",
+      description: "Practical SEO strategies grouped by topic.",
+    },
+    {
+      label: "Blog",
+      href: "/blogs",
+      description: "SEO articles and guides.",
+    },
+    {
+      label: "Docs",
+      href: "/docs",
+      description: "Setup, MCP, skills, and self-hosting guides.",
+    },
   ];
 
   return (

web/src/routes/_marketing/library/index.tsx

@@ -0,0 +1,87 @@
+import { createFileRoute } from "@tanstack/react-router";
+import { buildPageSeo } from "@/lib/seo";
+import { keywordResearchStrategies } from "@/lib/strategy-libraries";
+
+const PATH = "/library";
+const description =
+  "Browse practical SEO strategies for finding search demand, mapping intent, and planning pages.";
+const featuredStrategies = keywordResearchStrategies.slice(0, 4);
+
+export const Route = createFileRoute("/_marketing/library/")({
+  head: () =>
+    buildPageSeo({
+      title: "SEO Strategy Library",
+      description,
+      path: PATH,
+      titleSuffix: "OpenSEO",
+    }),
+  component: StrategyLibraryIndexPage,
+});
+
+function StrategyLibraryIndexPage() {
+  return (
+    <article className="mx-auto max-w-5xl">
+      <header className="max-w-3xl">
+        <p className="text-sm font-medium text-[var(--color-brand-accent)]">
+          Resources
+        </p>
+        <h1 className="mt-3 text-4xl font-semibold leading-tight tracking-tight text-neutral-950 md:text-6xl">
+          SEO Strategy Library
+        </h1>
+        <p className="mt-5 text-lg leading-8 text-[var(--color-brand-muted)]">
+          Find search demand and decide which pages to build. Strategies are
+          grouped by topic so you can start with the problem you need to solve.
+        </p>
+      </header>
+
+      <section className="mt-12">
+        <h2 className="text-2xl font-semibold tracking-tight text-neutral-950">
+          Browse by topic
+        </h2>
+        <div className="mt-5 grid gap-4">
+          <a
+            href="/library/keyword-research"
+            className="block rounded-lg border border-[var(--color-border-subtle)] bg-white p-6 transition-colors hover:border-neutral-900"
+          >
+            <h3 className="text-2xl font-semibold tracking-tight text-neutral-950">
+              Keyword Research
+            </h3>
+            <p className="mt-3 max-w-xl text-sm leading-6 text-[var(--color-brand-muted)]">
+              Start with customer language, expand into long-tail demand, map
+              search intent, and decide which opportunities deserve a page.
+            </p>
+            <p className="mt-5 text-sm font-medium text-neutral-950">
+              View all {keywordResearchStrategies.length} strategies{" "}
+              <span aria-hidden="true">&rarr;</span>
+            </p>
+          </a>
+        </div>
+      </section>
+
+      <section className="mt-12">
+        <h2 className="text-2xl font-semibold tracking-tight text-neutral-950">
+          Start with a strategy
+        </h2>
+        <p className="mt-2 max-w-2xl text-sm leading-6 text-[var(--color-brand-muted)]">
+          Go straight to a workflow if you already know what you need to do.
+        </p>
+        <div className="mt-5 grid gap-4 md:grid-cols-2">
+          {featuredStrategies.map((strategy) => (
+            <a
+              key={strategy.href}
+              href={strategy.href}
+              className="rounded-lg border border-[var(--color-border-subtle)] bg-white p-5 transition-colors hover:border-neutral-900"
+            >
+              <h3 className="text-base font-semibold text-neutral-950">
+                {strategy.title} <span aria-hidden="true">&rarr;</span>
+              </h3>
+              <p className="mt-2 text-sm leading-6 text-[var(--color-brand-muted)]">
+                {strategy.description}
+              </p>
+            </a>
+          ))}
+        </div>
+      </section>
+    </article>
+  );
+}

web/src/routes/_marketing/library/keyword-research/cluster-topical-hubs.tsx

@@ -6,6 +6,8 @@ import Content, {
 import { LibrarySpokePage } from "@/components/library-page";
 import { buildPageSeo } from "@/lib/seo";
 
+const PATH = "/library/keyword-research/cluster-topical-hubs";
+
 export const Route = createFileRoute(
   "/_marketing/library/keyword-research/cluster-topical-hubs",
 )({
@@ -14,7 +16,7 @@ export const Route = createFileRoute(
       title:
         "Keyword Clustering: Turn a Keyword List into Topical Hubs (and Fix Cannibalization)",
       description: frontmatter.description,
-      path: "/library/keyword-research/cluster-topical-hubs",
+      path: PATH,
       titleSuffix: "OpenSEO Library",
       ogType: "article",
     }),
@@ -23,6 +25,7 @@ export const Route = createFileRoute(
       title={frontmatter.title}
       description={frontmatter.description}
       crumb="Cluster keywords into topical hubs"
+      path={PATH}
     >
       <Content components={{ ...defaultMdxComponents }} />
     </LibrarySpokePage>

web/src/routes/_marketing/library/keyword-research/gsc-programmatic-discovery.tsx

@@ -6,6 +6,8 @@ import Content, {
 import { LibrarySpokePage } from "@/components/library-page";
 import { buildPageSeo } from "@/lib/seo";
 
+const PATH = "/library/keyword-research/gsc-programmatic-discovery";
+
 export const Route = createFileRoute(
   "/_marketing/library/keyword-research/gsc-programmatic-discovery",
 )({
@@ -13,7 +15,7 @@ export const Route = createFileRoute(
     buildPageSeo({
       title: "Search Console Keyword Research: Striking-Distance Queries",
       description: frontmatter.description,
-      path: "/library/keyword-research/gsc-programmatic-discovery",
+      path: PATH,
       titleSuffix: "OpenSEO Library",
       ogType: "article",
     }),
@@ -22,6 +24,7 @@ export const Route = createFileRoute(
       title={frontmatter.title}
       description={frontmatter.description}
       crumb="Programmatic discovery with Search Console"
+      path={PATH}
     >
       <Content components={{ ...defaultMdxComponents }} />
     </LibrarySpokePage>

web/src/routes/_marketing/library/keyword-research/index.tsx

@@ -1,59 +1,9 @@
 import { createFileRoute } from "@tanstack/react-router";
-import { buildPageSeo } from "@/lib/seo";
+import { buildBreadcrumbJsonLd, buildPageSeo } from "@/lib/seo";
+import { keywordResearchStrategies } from "@/lib/strategy-libraries";
 
 const PATH = "/library/keyword-research";
 
-const strategies = [
-  {
-    title: "Seed from conversation, not a volume report",
-    description:
-      "Harvest seed keywords from sales calls and support tickets: the phrasings tools never surface.",
-    href: "/library/keyword-research/seed-from-conversation",
-  },
-  {
-    title: "What are long-tail keywords, and how to mine them",
-    description:
-      "PAA fan-out, autocomplete harvesting, and the GSC queries you already half-rank for.",
-    href: "/library/keyword-research/long-tail-question-mining",
-  },
-  {
-    title: "Search-intent mapping (hot / warm / cold)",
-    description:
-      "Label every keyword by buying temperature before you write. Build the hot pages first.",
-    href: "/library/keyword-research/search-intent-mapping",
-  },
-  {
-    title: "Cluster keywords into topical hubs",
-    description:
-      "One page per intent, one hub per topic, plus the fix for keyword cannibalization.",
-    href: "/library/keyword-research/cluster-topical-hubs",
-  },
-  {
-    title: "Programmatic discovery with Search Console",
-    description:
-      "Query-mine your own GSC by MCP: striking-distance keywords, zero-click pages, dark queries.",
-    href: "/library/keyword-research/gsc-programmatic-discovery",
-  },
-  {
-    title: "Opportunity sizing & forecasting",
-    description:
-      "Size a cluster before you invest: difficulty, traffic ceiling, and modeled payback windows.",
-    href: "/library/keyword-research/opportunity-sizing-forecasting",
-  },
-  {
-    title: "Intent beyond Google (Pinterest, AI, LinkedIn)",
-    description:
-      "Where queries happen when they don't happen in a search box, AI assistants included.",
-    href: "/library/keyword-research/intent-beyond-google",
-  },
-  {
-    title: "Map positioning to real demand",
-    description:
-      "Check whether your category language matches what customers actually search.",
-    href: "/library/keyword-research/positioning-to-demand",
-  },
-];
-
 const faqs = [
   {
     question: "How do you do keyword research for SEO?",
@@ -63,17 +13,17 @@ const faqs = [
   {
     question: "How do you do keyword research for free?",
     answer:
-      "The discovery half runs on sources you already have: customer conversations, Google's autocomplete and People Also Ask, and your Search Console. Quality SEO data (volume, difficulty, live SERPs) is difficult to get, which is why SaaS tools run $100/month and up. OpenSEO is the most affordable option, starting at $10/month, and you can start for free.",
+      "The discovery half runs on sources you already have: customer conversations, Google's autocomplete and People Also Ask, and your Search Console. Quality SEO data costs money, which is why the big SEO suites run $100/month and up. You can start OpenSEO for free; the paid plan starts at $10/month and includes $10 of usage. If you need more, you can buy top-up credits.",
   },
   {
     question: "Can you do keyword research without Google Keyword Planner?",
     answer:
-      "Yes, and for SEO you should. Planner groups variants and hides zero-ad-demand queries. Use it to sanity-check commercial value, not to discover topics.",
+      "Yes. Keyword Planner combines close variants and reports approximate search-volume data designed for ad planning. Use it to sanity-check commercial value rather than as your only source for discovering topics.",
   },
   {
     question: "What are the 3 types of keywords?",
     answer:
-      "By intent: informational, commercial/navigational, transactional. By shape: head, mid-tail, long-tail. The useful planning question is always intent first, shape second.",
+      "There is no universal set of three. OpenSEO uses four intent types: informational, navigational, commercial, and transactional. By shape, terms are often grouped as head, mid-tail, and long-tail.",
   },
   {
     question: "How do you do keyword research for a blog?",
@@ -92,12 +42,17 @@ const faqLd = {
   })),
 };
 
+const breadcrumbLd = buildBreadcrumbJsonLd([
+  { name: "Strategy Library", path: "/library" },
+  { name: "Keyword Research", path: PATH },
+]);
+
 export const Route = createFileRoute("/_marketing/library/keyword-research/")({
   head: () =>
     buildPageSeo({
       title: "How to Do Keyword Research: The Strategy Library",
       description:
-        "Eight demand-discovery strategies drawn from interviews with working SEOs, each with a workflow you can run in OpenSEO.",
+        "Eight demand-discovery strategies drawn from interviews with working SEOs, each with a workflow and an OpenSEO MCP prompt for its data-backed steps.",
       path: PATH,
       titleSuffix: "OpenSEO",
     }),
@@ -108,76 +63,70 @@ function KeywordResearchLibraryPage() {
   return (
     <article className="mx-auto max-w-5xl">
       <header className="max-w-3xl">
-        <p className="text-sm font-medium text-[var(--color-brand-accent)]">
+        <nav
+          aria-label="Breadcrumb"
+          className="text-sm text-[var(--color-brand-muted)]"
+        >
+          <a
+            href="/library"
+            className="font-medium text-[var(--color-brand-accent)]"
+          >
             Strategy Library
-        </p>
+          </a>{" "}
+          / <span>Keyword Research</span>
+        </nav>
         <h1 className="mt-3 text-4xl font-semibold leading-tight tracking-tight text-neutral-950 md:text-6xl">
           The Keyword Research Strategy Library
         </h1>
         <p className="mt-5 text-lg leading-8 text-[var(--color-brand-muted)]">
           Eight demand-discovery strategies drawn from interviews with working
-          SEOs, each with a workflow you can run in OpenSEO.
+          SEOs, each with a workflow and an OpenSEO MCP prompt for its
+          data-backed steps.
         </p>
       </header>
 
       <section className="mt-12">
         <h2 className="text-2xl font-semibold tracking-tight text-neutral-950">
-          How to do keyword research: demand discovery, not a volume spreadsheet
+          How to do keyword research through demand discovery
         </h2>
         <p className="mt-2 max-w-2xl text-sm leading-6 text-[var(--color-brand-muted)]">
           Most guides teach you to export a volume report and sort descending.
           These strategies start earlier, where demand originates: customer
           language, question mining, your own Search Console. They end with
           pages mapped to intent, not keywords stuffed into paragraphs. Each
-          strategy includes a walkthrough and a copy-paste MCP prompt for the
+          strategy includes a walkthrough and a copy-paste MCP prompt for its
-          workflow.
+          data-backed steps.
         </p>
         <div className="mt-6 grid gap-4 md:grid-cols-2">
-          {strategies.map((strategy, index) => {
+          {keywordResearchStrategies.map((strategy, index) => {
             const number = String(index + 1).padStart(2, "0");
             const body = (
               <>
-                <div className="flex items-start justify-between gap-3">
                 <span className="font-mono text-sm tabular-nums text-[var(--color-brand-accent)]">
                   {number}
                 </span>
-                  {strategy.href ? null : (
-                    <span className="rounded-full border border-[var(--color-border-subtle)] px-2 py-0.5 font-mono text-[10px] uppercase tracking-wider text-[var(--color-brand-muted)]">
-                      Next up
-                    </span>
-                  )}
-                </div>
                 <h3 className="mt-3 text-base font-semibold text-neutral-950">
                   {strategy.title}
-                  {strategy.href ? (
                   <span
                     aria-hidden="true"
                     className="ml-1 text-[var(--color-brand-accent)]"
                   >
                     &rarr;
                   </span>
-                  ) : null}
                 </h3>
                 <p className="mt-2 text-sm leading-6 text-[var(--color-brand-muted)]">
                   {strategy.description}
                 </p>
               </>
             );
-            return strategy.href ? (
+            return (
               <a
-                key={strategy.title}
+                key={strategy.href}
                 href={strategy.href}
                 className="rounded-lg border border-[var(--color-border-subtle)] bg-white p-5 transition-colors hover:border-neutral-900"
               >
                 {body}
               </a>
-            ) : (
-              <div
-                key={strategy.title}
-                className="rounded-lg border border-[var(--color-border-subtle)] bg-white p-5"
-              >
-                {body}
-              </div>
             );
           })}
         </div>
@@ -185,47 +134,50 @@ function KeywordResearchLibraryPage() {
 
       <section className="mt-12">
         <h2 className="text-2xl font-semibold tracking-tight text-neutral-950">
-          What Google Keyword Planner hides (and what to use instead)
+          How to supplement Google Keyword Planner
         </h2>
         <p className="mt-3 max-w-3xl text-sm leading-6 text-neutral-700">
-          Keyword Planner is an ads tool wearing an SEO costume: it buckets
+          Keyword Planner is built for planning search-ad campaigns. Its
-          close variants into one number, rounds volumes into bands, and hides
+          historical metrics combine close variants and report approximate
-          everything with no ad demand. That's fine for bidding. It's blinding
+          monthly searches, so treat them as directional rather than a complete
-          for content strategy.
+          content-discovery dataset.
         </p>
         <p className="mt-3 max-w-3xl text-sm leading-6 text-neutral-700">
-          The strategies in this library replace it with three sources you can
+          The strategies in this library supplement it with three sources you
-          inspect: your customers' language (strategy 01), Google's own question
+          can inspect: your customers' language (strategy 01), Google's own
-          surfaces (strategy 02), and your Search Console reality (strategy 05).
+          question surfaces (strategy 02), and your Search Console reality
-          Volume data still matters, but it's the <em>last</em> filter, not the
+          (strategy 05). Volume data still matters, but it is most useful after
-          first.
+          you understand the customer language and search intent.
         </p>
       </section>
 
       <section className="mt-12">
         <h2 className="text-2xl font-semibold tracking-tight text-neutral-950">
-          Free keyword research tools for every strategy
+          Free sources for keyword discovery
         </h2>
         <p className="mt-2 max-w-2xl text-sm leading-6 text-[var(--color-brand-muted)]">
           Google's free surfaces (autocomplete, People Also Ask) plus your own
-          Search Console do the discovery. You can run each workflow in{" "}
+          Search Console support the discovery. You can run the data-backed
+          parts of these workflows with{" "}
           <a
             href="/features/keyword-research"
             className="font-medium text-neutral-950 underline decoration-[var(--color-brand-accent)] underline-offset-4"
           >
             OpenSEO's keyword research
-          </a>
+          </a>{" "}
-          , connected to your live Search Console. Open source, self-hostable,
+          and your connected Search Console. OpenSEO is open source and
-          and scriptable through the{" "}
+          self-hostable, and its{" "}
           <a
             href="/docs/mcp"
             className="font-medium text-neutral-950 underline decoration-[var(--color-brand-accent)] underline-offset-4"
           >
             MCP
           </a>{" "}
-          so your AI assistant can run the whole workflow. Quality SEO data is
+          lets a compatible AI assistant query both sources while it works
-          why the big suites run $100/month and up; OpenSEO starts at $10/month,
+          through the workflow. Quality SEO data is why the big suites run
-          and you can start for free.
+          $100/month and up; OpenSEO's paid plan starts at $10/month and includes
+          $10 of usage, with top-ups available if you need more. You can start
+          for free.
         </p>
       </section>
 
@@ -253,8 +205,8 @@ function KeywordResearchLibraryPage() {
             The Keyword Research Playbook
           </h2>
           <p className="mt-2 max-w-xl text-sm leading-6 text-[var(--color-brand-muted)]">
-            The strategies as a working PDF: checklists, the MCP prompts, and
+            Eight interview-backed strategies and a seed-to-brief checklist in a
-            the keyword-map template. Ungated.
+            working PDF. Ungated.
           </p>
         </div>
         <a
@@ -273,6 +225,11 @@ function KeywordResearchLibraryPage() {
         // eslint-disable-next-line react/no-danger
         dangerouslySetInnerHTML={{ __html: JSON.stringify(faqLd) }}
       />
+      <script
+        type="application/ld+json"
+        // eslint-disable-next-line react/no-danger
+        dangerouslySetInnerHTML={{ __html: JSON.stringify(breadcrumbLd) }}
+      />
     </article>
   );
 }

web/src/routes/_marketing/library/keyword-research/intent-beyond-google.tsx

@@ -6,6 +6,8 @@ import Content, {
 import { LibrarySpokePage } from "@/components/library-page";
 import { buildPageSeo } from "@/lib/seo";
 
+const PATH = "/library/keyword-research/intent-beyond-google";
+
 export const Route = createFileRoute(
   "/_marketing/library/keyword-research/intent-beyond-google",
 )({
@@ -13,7 +15,7 @@ export const Route = createFileRoute(
     buildPageSeo({
       title: "Keyword Research Beyond Google: Pinterest, LinkedIn and AI",
       description: frontmatter.description,
-      path: "/library/keyword-research/intent-beyond-google",
+      path: PATH,
       titleSuffix: "OpenSEO Library",
       ogType: "article",
     }),
@@ -22,6 +24,7 @@ export const Route = createFileRoute(
       title={frontmatter.title}
       description={frontmatter.description}
       crumb="Intent beyond Google"
+      path={PATH}
     >
       <Content components={{ ...defaultMdxComponents }} />
     </LibrarySpokePage>

web/src/routes/_marketing/library/keyword-research/long-tail-question-mining.tsx

@@ -6,6 +6,8 @@ import Content, {
 import { LibrarySpokePage } from "@/components/library-page";
 import { buildPageSeo } from "@/lib/seo";
 
+const PATH = "/library/keyword-research/long-tail-question-mining";
+
 export const Route = createFileRoute(
   "/_marketing/library/keyword-research/long-tail-question-mining",
 )({
@@ -13,7 +15,7 @@ export const Route = createFileRoute(
     buildPageSeo({
       title: "What Are Long-Tail Keywords? How to Find and Use Them",
       description: frontmatter.description,
-      path: "/library/keyword-research/long-tail-question-mining",
+      path: PATH,
       titleSuffix: "OpenSEO Library",
       ogType: "article",
     }),
@@ -22,6 +24,7 @@ export const Route = createFileRoute(
       title={frontmatter.title}
       description={frontmatter.description}
       crumb="Long-tail & question mining"
+      path={PATH}
     >
       <Content components={{ ...defaultMdxComponents }} />
     </LibrarySpokePage>

web/src/routes/_marketing/library/keyword-research/opportunity-sizing-forecasting.tsx

@@ -6,6 +6,8 @@ import Content, {
 import { LibrarySpokePage } from "@/components/library-page";
 import { buildPageSeo } from "@/lib/seo";
 
+const PATH = "/library/keyword-research/opportunity-sizing-forecasting";
+
 export const Route = createFileRoute(
   "/_marketing/library/keyword-research/opportunity-sizing-forecasting",
 )({
@@ -13,7 +15,7 @@ export const Route = createFileRoute(
     buildPageSeo({
       title: "SEO Forecasting: Size a Keyword Opportunity Before You Build",
       description: frontmatter.description,
-      path: "/library/keyword-research/opportunity-sizing-forecasting",
+      path: PATH,
       titleSuffix: "OpenSEO Library",
       ogType: "article",
     }),
@@ -22,6 +24,7 @@ export const Route = createFileRoute(
       title={frontmatter.title}
       description={frontmatter.description}
       crumb="Opportunity sizing & forecasting"
+      path={PATH}
     >
       <Content components={{ ...defaultMdxComponents }} />
     </LibrarySpokePage>

web/src/routes/_marketing/library/keyword-research/positioning-to-demand.tsx

@@ -6,6 +6,8 @@ import Content, {
 import { LibrarySpokePage } from "@/components/library-page";
 import { buildPageSeo } from "@/lib/seo";
 
+const PATH = "/library/keyword-research/positioning-to-demand";
+
 export const Route = createFileRoute(
   "/_marketing/library/keyword-research/positioning-to-demand",
 )({
@@ -13,7 +15,7 @@ export const Route = createFileRoute(
     buildPageSeo({
       title: "Does Your Positioning Have Search Demand Behind It?",
       description: frontmatter.description,
-      path: "/library/keyword-research/positioning-to-demand",
+      path: PATH,
       titleSuffix: "OpenSEO Library",
       ogType: "article",
     }),
@@ -22,6 +24,7 @@ export const Route = createFileRoute(
       title={frontmatter.title}
       description={frontmatter.description}
       crumb="Map positioning to real demand"
+      path={PATH}
     >
       <Content components={{ ...defaultMdxComponents }} />
     </LibrarySpokePage>

web/src/routes/_marketing/library/keyword-research/search-intent-mapping.tsx

@@ -6,6 +6,8 @@ import Content, {
 import { LibrarySpokePage } from "@/components/library-page";
 import { buildPageSeo } from "@/lib/seo";
 
+const PATH = "/library/keyword-research/search-intent-mapping";
+
 export const Route = createFileRoute(
   "/_marketing/library/keyword-research/search-intent-mapping",
 )({
@@ -13,7 +15,7 @@ export const Route = createFileRoute(
     buildPageSeo({
       title: "What Is Search Intent? Mapping Keywords Hot, Warm, and Cold",
       description: frontmatter.description,
-      path: "/library/keyword-research/search-intent-mapping",
+      path: PATH,
       titleSuffix: "OpenSEO Library",
       ogType: "article",
     }),
@@ -22,6 +24,7 @@ export const Route = createFileRoute(
       title={frontmatter.title}
       description={frontmatter.description}
       crumb="Search-intent mapping"
+      path={PATH}
     >
       <Content components={{ ...defaultMdxComponents }} />
     </LibrarySpokePage>

web/src/routes/_marketing/library/keyword-research/seed-from-conversation.tsx

@@ -6,6 +6,8 @@ import Content, {
 import { LibrarySpokePage } from "@/components/library-page";
 import { buildPageSeo } from "@/lib/seo";
 
+const PATH = "/library/keyword-research/seed-from-conversation";
+
 export const Route = createFileRoute(
   "/_marketing/library/keyword-research/seed-from-conversation",
 )({
@@ -14,7 +16,7 @@ export const Route = createFileRoute(
       title:
         "Seed Keywords from Customer Conversations (Keyword Research Without a Paid Tool)",
       description: frontmatter.description,
-      path: "/library/keyword-research/seed-from-conversation",
+      path: PATH,
       titleSuffix: "OpenSEO Library",
       ogType: "article",
     }),
@@ -23,6 +25,7 @@ export const Route = createFileRoute(
       title={frontmatter.title}
       description={frontmatter.description}
       crumb="Seed from conversation"
+      path={PATH}
     >
       <Content components={{ ...defaultMdxComponents }} />
     </LibrarySpokePage>