Add exact URL / subfolder / domain / subdomain research scopes (EVE-56) (#487)

e2e/domain-overview-test-utils.ts

@@ -190,7 +190,7 @@ export async function openDomainOverview(page: Page, tab: DomainTab) {
 
   const params = new URLSearchParams({
     domain: PRIMARY_TEST_DOMAIN,
-    subdomains: "true",
+    scope: "subdomains",
     sort: "traffic",
     order: "desc",
   });

e2e/fixtures/domain-overview-fixtures.ts

@@ -1,6 +1,12 @@
+import { parseResearchTarget } from "@/shared/researchScope";
+
 export function getFixtureOverview(domain: string) {
+  const parsed = parseResearchTarget(domain);
+  const target = parsed.ok ? parsed.target : null;
   return {
-    domain,
+    domain: target?.hostname ?? domain,
+    scope: target?.scope ?? "domain",
+    displayTarget: target?.display ?? domain,
     organicTraffic: 373,
     organicKeywords: 307,
     backlinks: null,

scripts/backlinks-cost-profile.ts

@@ -5,6 +5,7 @@ import type {
   BacklinksLookupInput,
   BacklinksTargetScope,
 } from "@/types/schemas/backlinks";
+import { backlinksScopeParamSchema } from "@/types/schemas/backlinks";
 import { loadLocalEnv, parseArgs } from "./cli-utils";
 
 loadLocalEnv();
@@ -143,8 +144,11 @@ function parseScope(
   value: string | undefined,
 ): BacklinksTargetScope | undefined {
   if (!value) return undefined;
-  if (value === "domain" || value === "page") return value;
+  const parsed = backlinksScopeParamSchema.safeParse(value);
-  printUsageAndExit(`Invalid scope: ${value}. Expected domain or page.`);
+  if (parsed.success) return parsed.data;
+  printUsageAndExit(
+    `Invalid scope: ${value}. Expected domain, subdomains, or exact_url.`,
+  );
 }
 
 function parsePositiveInteger(value: string | undefined, fallback: number) {
@@ -156,7 +160,7 @@ function parsePositiveInteger(value: string | undefined, fallback: number) {
 function printUsageAndExit(message: string): never {
   console.error(message);
   console.error(
-    "Usage: pnpm billing:backlinks --target=example.com --confirmLive=true [--scope=domain|page] [--repeat=1] [--includeTabs=true|false] [--allowCi=true]",
+    "Usage: pnpm billing:backlinks --target=example.com --confirmLive=true [--scope=domain|subdomains|exact_url] [--repeat=1] [--includeTabs=true|false] [--allowCi=true]",
   );
   process.exit(1);
 }

src/client/components/ResearchScopeSelect.tsx

@@ -0,0 +1,147 @@
+import { useEffect, useRef, useState } from "react";
+import { Check, ChevronDown } from "lucide-react";
+import {
+  RESEARCH_SCOPES,
+  RESEARCH_SCOPE_DESCRIPTIONS,
+  RESEARCH_SCOPE_EXAMPLES,
+  RESEARCH_SCOPE_LABELS,
+  type ResearchScope,
+} from "@/shared/researchScope";
+
+type Props = {
+  value: ResearchScope;
+  onChange: (scope: ResearchScope) => void;
+  /** Greys the whole control (e.g. a brand-keyword lookup) with this reason. */
+  disabledReason?: string;
+  className?: string;
+  "aria-label"?: string;
+};
+
+/**
+ * The shared research-scope selector: Exact URL / Subfolder / Domain /
+ * Subdomains. A custom dropdown (not a native select) so each option can
+ * explain what it covers. Every research input that accepts a URL or domain
+ * renders this next to the input so scope is explicit instead of inferred.
+ */
+export function ResearchScopeSelect({
+  value,
+  onChange,
+  disabledReason,
+  className = "",
+  "aria-label": ariaLabel = "Research scope",
+}: Props) {
+  const [open, setOpen] = useState(false);
+  const [activeScope, setActiveScope] = useState<ResearchScope>(value);
+  const containerRef = useRef<HTMLDivElement>(null);
+
+  useEffect(() => {
+    if (open) setActiveScope(value);
+  }, [open, value]);
+
+  // Close on outside click so it behaves like the surrounding native selects.
+  useEffect(() => {
+    if (!open) return;
+    const handlePointerDown = (event: PointerEvent) => {
+      const target = event.target;
+      if (target instanceof Node && !containerRef.current?.contains(target)) {
+        setOpen(false);
+      }
+    };
+    document.addEventListener("pointerdown", handlePointerDown);
+    return () => document.removeEventListener("pointerdown", handlePointerDown);
+  }, [open]);
+
+  const select = (scope: ResearchScope) => {
+    onChange(scope);
+    setOpen(false);
+  };
+
+  const moveActive = (step: 1 | -1) => {
+    const currentIndex = RESEARCH_SCOPES.indexOf(activeScope);
+    const nextIndex = Math.min(
+      Math.max(currentIndex + step, 0),
+      RESEARCH_SCOPES.length - 1,
+    );
+    const next = RESEARCH_SCOPES[nextIndex];
+    if (next) setActiveScope(next);
+  };
+
+  const handleKeyDown = (event: React.KeyboardEvent) => {
+    if (!open) return;
+    switch (event.key) {
+      case "ArrowDown":
+        event.preventDefault();
+        moveActive(1);
+        break;
+      case "ArrowUp":
+        event.preventDefault();
+        moveActive(-1);
+        break;
+      case "Enter":
+      case " ":
+        event.preventDefault();
+        select(activeScope);
+        break;
+      case "Escape":
+        event.preventDefault();
+        setOpen(false);
+        break;
+    }
+  };
+
+  return (
+    <div ref={containerRef} className={`relative ${className}`}>
+      <button
+        type="button"
+        className="select select-bordered flex w-full items-center justify-between gap-2 text-left font-normal"
+        aria-label={ariaLabel}
+        aria-haspopup="listbox"
+        aria-expanded={open}
+        disabled={disabledReason != null}
+        title={disabledReason}
+        onClick={() => setOpen((prev) => !prev)}
+        onKeyDown={handleKeyDown}
+      >
+        <span className="truncate">{RESEARCH_SCOPE_LABELS[value]}</span>
+        <ChevronDown className="size-4 shrink-0 text-base-content/60" />
+      </button>
+
+      {open ? (
+        <ul
+          role="listbox"
+          aria-label={ariaLabel}
+          className="menu absolute right-0 z-30 mt-2 w-72 flex-nowrap rounded-box border border-base-300 bg-base-100 p-2 shadow-lg"
+        >
+          {RESEARCH_SCOPES.map((scope) => {
+            const isSelected = scope === value;
+            return (
+              <li key={scope} role="option" aria-selected={isSelected}>
+                <button
+                  type="button"
+                  className={`w-full items-start ${scope === activeScope ? "menu-focus" : ""}`}
+                  onClick={() => select(scope)}
+                  onMouseEnter={() => setActiveScope(scope)}
+                >
+                  <span className="flex-1">
+                    <span className="block">
+                      {RESEARCH_SCOPE_LABELS[scope]}
+                    </span>
+                    <span className="block text-xs text-base-content/60">
+                      {RESEARCH_SCOPE_DESCRIPTIONS[scope]}
+                    </span>
+                    <span className="block font-mono text-xs text-base-content/40">
+                      {RESEARCH_SCOPE_EXAMPLES[scope]}
+                    </span>
+                  </span>
+                  {isSelected ? (
+                    <Check className="mt-1 size-4 shrink-0 text-primary" />
+                  ) : null}
+                </button>
+              </li>
+            );
+          })}
+        </ul>
+      ) : null}
+    </div>
+  );
+}

src/client/features/ai-search/BrandLookupPage.tsx

@@ -1,4 +1,4 @@
-import { useEffect, useRef, useState, type FormEvent } from "react";
+import { useEffect, useMemo, useRef, useState, type FormEvent } from "react";
 import { useQuery } from "@tanstack/react-query";
 import { Link } from "@tanstack/react-router";
 import {
@@ -25,14 +25,26 @@ import {
   parseCompetitorList,
 } from "@/types/schemas/ai-search";
 import { detectTarget } from "@/shared/targetDetection";
+import {
+  parseResearchTarget,
+  toScopeSearchParam,
+  type ResearchScope,
+} from "@/shared/researchScope";
 
 type Props = {
   projectId: string;
   initialQuery: string;
   initialCompetitors: string[];
-  onSearchChange: (nextQuery: string, nextCompetitors: string[]) => void;
+  initialScope: ResearchScope | undefined;
+  onSearchChange: (
+    nextQuery: string,
+    nextCompetitors: string[],
+    nextScope: ResearchScope | undefined,
+  ) => void;
 };
 
+const KEYWORD_SCOPE_REASON = "Scopes apply to domain lookups";
+
 const BRAND_LOOKUP_BULLETS = [
   {
     icon: TrendingUp,
@@ -63,10 +75,15 @@ function BrandLookupPageInner({
   projectId,
   initialQuery,
   initialCompetitors,
+  initialScope,
   onSearchChange,
   planGate,
 }: Props & { planGate: HostedPlanGateState }) {
   const [query, setQuery] = useState(initialQuery);
+  // The user's explicit scope pick, or undefined to follow the input's default.
+  const [scopeChoice, setScopeChoice] = useState<ResearchScope | undefined>(
+    initialScope,
+  );
   // Raw comma-separated competitor text; parsed into a deduped array on submit.
   const [competitorsInput, setCompetitorsInput] = useState(
     initialCompetitors.join(", "),
@@ -84,14 +101,36 @@ function BrandLookupPageInner({
   // stable string key, since `initialCompetitors` is a fresh array each render.
   const competitorKey = initialCompetitors.join(",");
 
+  // Scope only applies to domain/URL inputs. The pick always stays selectable
+  // — an invalid one (Subfolder without a path) errors on submit instead of
+  // the select greying out or changing under the user.
+  const scopeTarget = useMemo(() => {
+    if (detectTarget(query).type !== "domain") return null;
+    const parsed = parseResearchTarget(query);
+    return parsed.ok ? parsed.target : null;
+  }, [query]);
+
+  const selectedScope = scopeChoice ?? scopeTarget?.scope ?? "domain";
+  // Only grey the control once the input is clearly a brand keyword — an
+  // empty box shouldn't look disabled before the user has typed anything.
+  const scopeDisabledReason =
+    query.trim() !== "" && !scopeTarget ? KEYWORD_SCOPE_REASON : undefined;
+
   const lookupQuery = useQuery({
-    queryKey: ["brand-lookup", projectId, trimmedInitialQuery, competitorKey],
+    queryKey: [
+      "brand-lookup",
+      projectId,
+      trimmedInitialQuery,
+      competitorKey,
+      initialScope ?? "",
+    ],
     queryFn: () =>
       lookupBrand({
         data: {
           projectId,
           query: trimmedInitialQuery,
           competitors: initialCompetitors,
+          scope: initialScope,
           locationCode: 2840,
           languageCode: "en",
         },
@@ -117,18 +156,20 @@ function BrandLookupPageInner({
   const lastAddedKeyRef = useRef<string | null>(null);
   useEffect(() => {
     if (!hasActiveQuery || !lookupQuery.isSuccess) return;
-    const addedKey = `${trimmedInitialQuery}::${competitorKey}`;
+    const addedKey = `${trimmedInitialQuery}::${competitorKey}::${initialScope ?? ""}`;
     if (lastAddedKeyRef.current === addedKey) return;
     lastAddedKeyRef.current = addedKey;
     addSearch({
       query: trimmedInitialQuery,
       competitors: competitorKey ? competitorKey.split(",") : [],
+      scope: initialScope,
     });
   }, [
     hasActiveQuery,
     lookupQuery.isSuccess,
     trimmedInitialQuery,
     competitorKey,
+    initialScope,
     addSearch,
   ]);
 
@@ -176,8 +217,24 @@ function BrandLookupPageInner({
       });
       return;
     }
+    if (
+      scopeTarget &&
+      selectedScope === "subfolder" &&
+      scopeTarget.path === ""
+    ) {
+      setValidationError({
+        field: "query",
+        message: "Add a path to use Subfolder (e.g. example.com/blog)",
+      });
+      return;
+    }
     setValidationError(null);
-    onSearchChange(trimmed, competitors);
+    // Keyword lookups never carry a scope; domain lookups omit it when it
+    // matches the query's implied default.
+    const explicitScope = scopeTarget
+      ? toScopeSearchParam(trimmed, selectedScope)
+      : undefined;
+    onSearchChange(trimmed, competitors, explicitScope);
   };
 
   // The form inputs are reset whenever the URL `q`/`c` changes — including the
@@ -188,8 +245,9 @@ function BrandLookupPageInner({
   useEffect(() => {
     setQuery(initialQuery);
     setCompetitorsInput(competitorKey.split(",").join(", "));
+    setScopeChoice(initialScope);
     setValidationError(null);
-  }, [initialQuery, competitorKey]);
+  }, [initialQuery, competitorKey, initialScope]);
 
   const isLoading = hasActiveQuery && lookupQuery.isPending;
   const errorMessage =
@@ -222,6 +280,9 @@ function BrandLookupPageInner({
                 setQuery(next);
                 if (validationError) setValidationError(null);
               }}
+              scope={selectedScope}
+              onScopeChange={setScopeChoice}
+              scopeDisabledReason={scopeDisabledReason}
               competitors={competitorsInput}
               onCompetitorsChange={(next) => {
                 setCompetitorsInput(next);
@@ -251,7 +312,7 @@ function BrandLookupPageInner({
                     from="/p/$projectId/brand-lookup"
                     to="/p/$projectId/brand-lookup"
                     params={{ projectId }}
-                    search={{ q: undefined, c: undefined }}
+                    search={{ q: undefined, c: undefined, scope: undefined }}
                     replace
                     className="btn btn-ghost btn-sm gap-2 px-0 text-base-content/70 hover:bg-transparent"
                   >

src/client/features/ai-search/components/BrandLookupCitationTables.tsx

@@ -334,11 +334,17 @@ export function buildTopQueriesColumns({
   ];
 }
 
-export function TopPagesTable({ table }: { table: Table<TopPageRow> }) {
+export function TopPagesTable({
+  table,
+  emptyMessage = "No cited sources to show.",
+}: {
+  table: Table<TopPageRow>;
+  emptyMessage?: string;
+}) {
   if (table.getRowModel().rows.length === 0) {
     return (
       <p className="p-6 text-center text-sm text-base-content/60">
-        No cited sources to show.
+        {emptyMessage}
       </p>
     );
   }
@@ -346,11 +352,17 @@ export function TopPagesTable({ table }: { table: Table<TopPageRow> }) {
   return <BrandLookupTable table={table} urlLikeColumnId="url" />;
 }
 
-export function TopQueriesTable({ table }: { table: Table<TopQueryRow> }) {
+export function TopQueriesTable({
+  table,
+  emptyMessage = "No matching queries found.",
+}: {
+  table: Table<TopQueryRow>;
+  emptyMessage?: string;
+}) {
   if (table.getRowModel().rows.length === 0) {
     return (
       <p className="p-6 text-center text-sm text-base-content/60">
-        No matching queries found.
+        {emptyMessage}
       </p>
     );
   }

src/client/features/ai-search/components/BrandLookupCitationsCard.tsx

@@ -60,8 +60,16 @@ export function CitationTabsCard({
   ];
   const showQueryPlatform = queryPlatforms.length > 1;
   const showPagePlatform = pagePlatforms.length > 1;
+  // Under a URL scope `resolvedTarget` carries the path; the "You" badge and
+  // the Prompt Explorer brand highlight both want the bare hostname.
   const targetDomain =
-    result.detectedTargetType === "domain" ? result.resolvedTarget : null;
+    result.detectedTargetType === "domain"
+      ? result.resolvedTarget.split("/")[0]
+      : null;
+  const brand = targetDomain ?? result.resolvedTarget;
+  // Page rows are already narrowed server-side; say so instead of implying the
+  // pre-scope "everything cited alongside the brand" set.
+  const isUrlScoped = result.aggregatesAreDomainLevel;
 
   const filteredPages = useMemo(
     () => filterTopPages(result.topPages, filters.pages.values),
@@ -78,18 +86,18 @@ export function CitationTabsCard({
         showPlatform: showPagePlatform,
         targetDomain,
         projectId,
-        brand: result.resolvedTarget,
+        brand,
       }),
-    [showPagePlatform, targetDomain, projectId, result.resolvedTarget],
+    [showPagePlatform, targetDomain, projectId, brand],
   );
   const queriesColumns = useMemo(
     () =>
       buildTopQueriesColumns({
         showPlatform: showQueryPlatform,
         projectId,
-        brand: result.resolvedTarget,
+        brand,
       }),
-    [showQueryPlatform, projectId, result.resolvedTarget],
+    [showQueryPlatform, projectId, brand],
   );
 
   const pagesTable = useAppTable({
@@ -229,19 +237,21 @@ export function CitationTabsCard({
         <span>
           {activeTab === "pages" ? (
             <>
-              Pages cited alongside{" "}
+              {isUrlScoped ? "Cited pages within " : "Pages cited alongside "}
               <strong className="text-base-content/80">
                 {result.resolvedTarget}
-              </strong>{" "}
+              </strong>
-              in AI answers. Prompt examples come from the fetched sample.
+              {isUrlScoped ? "." : " in AI answers."} Prompt examples come from
+              the fetched sample.
             </>
           ) : (
             <>
               Fetched sample of prompts whose AI answer cited{" "}
+              {isUrlScoped ? "a page within " : null}
               <strong className="text-base-content/80">
                 {result.resolvedTarget}
-              </strong>{" "}
+              </strong>
-              in its text or sources.
+              {isUrlScoped ? "." : " in its text or sources."}
             </>
           )}
         </span>
@@ -260,9 +270,26 @@ export function CitationTabsCard({
       ) : null}
 
       {activeTab === "pages" ? (
-        <TopPagesTable table={pagesTable} />
+        <TopPagesTable
+          table={pagesTable}
+          // The provider only returns the domain's top cited pages, so a URL
+          // scope can filter every sampled row away without meaning zero
+          // citations exist for that section.
+          emptyMessage={
+            isUrlScoped
+              ? `None of this domain's top cited pages fall under ${result.resolvedTarget}. Broaden the scope to see domain-level citations.`
+              : undefined
+          }
+        />
       ) : (
-        <TopQueriesTable table={queriesTable} />
+        <TopQueriesTable
+          table={queriesTable}
+          emptyMessage={
+            isUrlScoped
+              ? `No sampled prompts cited a page under ${result.resolvedTarget}. Broaden the scope to see domain-level prompts.`
+              : undefined
+          }
+        />
       )}
     </section>
   );

src/client/features/ai-search/components/BrandLookupHistorySection.tsx

@@ -5,6 +5,7 @@ import {
   SearchHistorySection,
 } from "@/client/features/ai-search/components/SearchHistorySection";
 import type { BrandLookupSearchHistoryItem } from "@/client/hooks/useBrandLookupSearchHistory";
+import { RESEARCH_SCOPE_LABELS } from "@/shared/researchScope";
 
 type Props = {
   projectId: string;
@@ -31,6 +32,7 @@ export function BrandLookupHistorySection({ projectId, ...props }: Props) {
               item.competitors.length > 0
                 ? item.competitors.join(",")
                 : undefined,
+            scope: item.scope,
           }}
           replace
           className={HISTORY_ITEM_LINK_CLASS}
@@ -40,7 +42,16 @@ export function BrandLookupHistorySection({ projectId, ...props }: Props) {
       )}
       renderItem={(item) => (
         <div className="min-w-0">
-          <p className="truncate font-medium text-base-content">{item.query}</p>
+          <p className="flex items-center gap-2 truncate font-medium text-base-content">
+            {item.query}
+            {/* Only non-default scopes are stored, so this badge always adds
+                information the query string doesn't already carry. */}
+            {item.scope ? (
+              <span className="badge badge-ghost badge-sm shrink-0">
+                {RESEARCH_SCOPE_LABELS[item.scope]}
+              </span>
+            ) : null}
+          </p>
           {item.competitors.length > 0 ? (
             <p className="truncate text-xs text-base-content/50">
               vs {item.competitors.join(", ")}

src/client/features/ai-search/components/BrandLookupResults.tsx

@@ -8,6 +8,7 @@ import {
   PLATFORM_DOT_CLASS,
 } from "@/client/features/ai-search/platformLabels";
 import type { BrandLookupResult } from "@/types/schemas/ai-search";
+import { RESEARCH_SCOPE_LABELS } from "@/shared/researchScope";
 
 type Props = {
   result: BrandLookupResult;
@@ -17,6 +18,24 @@ type Props = {
 type PlatformRow = BrandLookupResult["perPlatform"][number];
 type MetricKey = "mentions" | "aiSearchVolume";
 
+const DOMAIN_LEVEL_TIP =
+  "AI search providers report mentions per domain, not per page. This number covers the whole domain — the cited pages below are limited to your scope.";
+
+/**
+ * Marks a metric that could not be narrowed to a URL scope, so a page-scoped
+ * lookup never reads as if the number belonged to that page.
+ */
+function DomainLevelBadge() {
+  return (
+    <span
+      className="tooltip badge badge-ghost badge-sm shrink-0 normal-case"
+      data-tip={DOMAIN_LEVEL_TIP}
+    >
+      Domain-level
+    </span>
+  );
+}
+
 export function BrandLookupResults({ result, projectId }: Props) {
   if (!result.hasData) {
     const erroredPlatforms = result.perPlatform.filter(
@@ -71,7 +90,12 @@ export function BrandLookupResults({ result, projectId }: Props) {
       >
         <StatsCard result={result} />
         {hasTrendData ? <MentionTrendCard result={result} /> : null}
-        {sov ? <BrandLookupShareOfVoice shareOfVoice={sov} /> : null}
+        {sov ? (
+          <BrandLookupShareOfVoice
+            shareOfVoice={sov}
+            isDomainLevel={result.aggregatesAreDomainLevel}
+          />
+        ) : null}
       </div>
 
       <CitationTabsCard result={result} projectId={projectId} />
@@ -89,6 +113,11 @@ function BrandHeader({ result }: { result: BrandLookupResult }) {
         <span className="badge badge-ghost badge-sm">
           {result.detectedTargetType}
         </span>
+        {result.scope ? (
+          <span className="badge badge-ghost badge-sm">
+            {RESEARCH_SCOPE_LABELS[result.scope]}
+          </span>
+        ) : null}
       </div>
       <p className="text-xs text-base-content/50">
         Updated {formatRelative(result.fetchedAt)}
@@ -107,6 +136,7 @@ function StatsCard({ result }: { result: BrandLookupResult }) {
           value={result.totalMentions}
           perPlatform={result.perPlatform}
           metric="mentions"
+          isDomainLevel={result.aggregatesAreDomainLevel}
         />
         <StatBlock
           label="AI search volume"
@@ -114,6 +144,7 @@ function StatsCard({ result }: { result: BrandLookupResult }) {
           value={result.totalAiSearchVolume}
           perPlatform={result.perPlatform}
           metric="aiSearchVolume"
+          isDomainLevel={result.aggregatesAreDomainLevel}
         />
       </div>
     </section>
@@ -126,12 +157,14 @@ function StatBlock({
   value,
   perPlatform,
   metric,
+  isDomainLevel,
 }: {
   label: string;
   tooltip: string;
   value: number | null;
   perPlatform: PlatformRow[];
   metric: MetricKey;
+  isDomainLevel: boolean;
 }) {
   return (
     <div className="flex flex-1 flex-col justify-center p-4">
@@ -140,6 +173,7 @@ function StatBlock({
         <span className="tooltip inline-flex normal-case" data-tip={tooltip}>
           <Info className="size-3 text-base-content/40" />
         </span>
+        {isDomainLevel ? <DomainLevelBadge /> : null}
       </p>
       <p className="mt-1 text-3xl font-semibold tabular-nums">
         {formatCount(value)}
@@ -191,10 +225,11 @@ function PlatformStatRow({
 function MentionTrendCard({ result }: { result: BrandLookupResult }) {
   return (
     <section className="overflow-hidden rounded-xl border border-base-300 bg-base-100">
-      <div className="border-b border-base-300 px-4 py-3">
+      <div className="flex items-center justify-between gap-2 border-b border-base-300 px-4 py-3">
         <h3 className="text-sm font-semibold">
           Mention trend (last 12 months)
         </h3>
+        {result.aggregatesAreDomainLevel ? <DomainLevelBadge /> : null}
       </div>
       <div className="p-4">
         <BrandLookupMentionTrendCard result={result} />

src/client/features/ai-search/components/BrandLookupSearchCard.tsx

@@ -2,11 +2,16 @@ import type { FormEvent } from "react";
 import { Search } from "lucide-react";
 import { isHostedClientAuthMode } from "@/lib/auth-mode";
 import { applyBillingMarkupUsd } from "@/shared/billing";
+import { ResearchScopeSelect } from "@/client/components/ResearchScopeSelect";
+import type { ResearchScope } from "@/shared/researchScope";
 import { BRAND_LOOKUP_MAX_INPUT_LENGTH } from "@/types/schemas/ai-search";
 
 type Props = {
   query: string;
   onQueryChange: (next: string) => void;
+  scope: ResearchScope;
+  onScopeChange: (next: ResearchScope) => void;
+  scopeDisabledReason: string | undefined;
   competitors: string;
   onCompetitorsChange: (next: string) => void;
   onSubmit: (event: FormEvent) => void;
@@ -42,6 +47,9 @@ const BRAND_LOOKUP_COMPETITOR_DISPLAYED_COST_USD = markup(
 export function BrandLookupSearchCard({
   query,
   onQueryChange,
+  scope,
+  onScopeChange,
+  scopeDisabledReason,
   competitors,
   onCompetitorsChange,
   onSubmit,
@@ -79,6 +87,12 @@ export function BrandLookupSearchCard({
               />
             </label>
 
+            <ResearchScopeSelect
+              value={scope}
+              onChange={onScopeChange}
+              disabledReason={scopeDisabledReason}
+            />
+
             <button
               type="submit"
               className="btn btn-primary shrink-0 px-6"

src/client/features/ai-search/components/BrandLookupShareOfVoice.tsx

@@ -15,8 +15,11 @@ type ShareEntry = ShareOfVoice["entries"][number];
  */
 export function BrandLookupShareOfVoice({
   shareOfVoice,
+  isDomainLevel,
 }: {
   shareOfVoice: ShareOfVoice;
+  /** True under a URL scope: SoV always compares whole domains. */
+  isDomainLevel: boolean;
 }) {
   const target = shareOfVoice.entries.find((entry) => entry.isTarget) ?? null;
   const maxPct = Math.max(
@@ -27,7 +30,17 @@ export function BrandLookupShareOfVoice({
   return (
     <section className="flex h-full flex-col overflow-hidden rounded-xl border border-base-300 bg-base-100">
       <div className="flex items-baseline justify-between gap-2 border-b border-base-300 px-4 py-3">
-        <h3 className="text-sm font-semibold">Share of Voice</h3>
+        <h3 className="flex items-center gap-2 text-sm font-semibold">
+          Share of Voice
+          {isDomainLevel ? (
+            <span
+              className="tooltip badge badge-ghost badge-sm shrink-0 font-normal"
+              data-tip="Share of Voice compares whole domains — it is not narrowed to the page or folder you searched."
+            >
+              Domain-level
+            </span>
+          ) : null}
+        </h3>
         {target ? (
           <span className="text-xs text-base-content/50">
             <span className="font-medium text-base-content/80">

src/client/features/backlinks/BacklinksFilterPanel.tsx

@@ -19,10 +19,13 @@ export function BacklinksFilterPanel({
   activeTab,
   filters,
   onApplied,
+  maxConditions,
 }: {
   activeTab: BacklinksTab;
   filters: BacklinksFiltersState;
   onApplied: () => void;
+  /** Scope filters can consume part of the DataForSEO condition budget. */
+  maxConditions?: number;
 }) {
   if (activeTab === "backlinks") {
     const state = filters.backlinks;
@@ -34,6 +37,7 @@ export function BacklinksFilterPanel({
         fields={BACKLINKS_FILTER_FIELDS}
         activeFilterCount={state.activeFilterCount}
         countConditions={countFilterConditions}
+        maxConditions={maxConditions}
         textFields={[
           {
             key: "include",
@@ -89,6 +93,7 @@ export function BacklinksFilterPanel({
         fields={REFERRING_DOMAINS_FILTER_FIELDS}
         activeFilterCount={state.activeFilterCount}
         countConditions={countFilterConditions}
+        maxConditions={maxConditions}
         textFields={[
           {
             key: "include",
@@ -136,6 +141,7 @@ export function BacklinksFilterPanel({
       fields={TOP_PAGES_FILTER_FIELDS}
       activeFilterCount={state.activeFilterCount}
       countConditions={countFilterConditions}
+      maxConditions={maxConditions}
       textFields={[
         {
           key: "include",

src/client/features/backlinks/BacklinksHistorySection.tsx

@@ -1,6 +1,8 @@
 import { Link } from "@tanstack/react-router";
 import { Clock, History, Link2, X } from "lucide-react";
 import type { BacklinksSearchHistoryItem } from "@/client/hooks/useBacklinksSearchHistory";
+import { RESEARCH_SCOPE_LABELS } from "@/shared/researchScope";
+import { toScopeSearchParam } from "@/shared/researchScope";
 
 type Props = {
   projectId: string;
@@ -53,7 +55,7 @@ export function BacklinksHistorySection({
               search={(prev) => ({
                 ...prev,
                 target: item.target,
-                scope: item.scope,
+                scope: toScopeSearchParam(item.target, item.scope),
                 tab: undefined,
                 page: undefined,
                 sort: undefined,
@@ -68,7 +70,7 @@ export function BacklinksHistorySection({
                   {item.target}
                 </p>
                 <p className="text-sm text-base-content/60 truncate">
-                  {item.scope === "domain" ? "Site-wide" : "Exact page"}
+                  {RESEARCH_SCOPE_LABELS[item.scope]}
                 </p>
               </div>
             </Link>

src/client/features/backlinks/BacklinksOverviewPanels.tsx

@@ -1,5 +1,6 @@
 import { Link } from "@tanstack/react-router";
 import { ArrowLeft } from "lucide-react";
+import { RESEARCH_SCOPE_LABELS } from "@/shared/researchScope";
 import { HeaderHelpLabel } from "@/client/features/keywords/components";
 import {
   BacklinksNewLostChart,
@@ -42,18 +43,33 @@ export function BacklinksOverviewPanels({
         </Link>
       </div>
       <div className="flex flex-wrap items-center gap-2 text-sm text-base-content/65">
-        <span className="badge badge-outline">{data.scope}</span>
+        <span className="badge badge-outline">
+          {RESEARCH_SCOPE_LABELS[data.scope]}
+        </span>
         <span>Target: {data.displayTarget}</span>
         <span>-</span>
         <span>Updated {formatRelativeTimestamp(data.fetchedAt)}</span>
+        {/* history/live can't exclude subdomains, so say so rather than imply
+            the charts match the domain-scoped totals. */}
+        {data.scope === "domain" ? (
+          <span>- Trends include subdomains</span>
+        ) : null}
       </div>
       <OverviewGrid data={data} summaryStats={summaryStats} />
-      {data.scope === "page" ? (
+      {data.scope === "exact_url" ? (
         <div className="alert alert-info">
           <span>
-            Showing backlinks for this exact page. Enter a bare domain for
+            Showing backlinks for this exact page. Switch the scope to Domain or
-            site-wide results. Trend charts are only shown for domain-level
+            Subdomains for site-wide results — trend charts need one of those.
-            lookups.
+          </span>
+        </div>
+      ) : null}
+      {data.scope === "subfolder" ? (
+        <div className="alert alert-info">
+          <span>
+            Showing backlinks pointing into this subfolder. Counts come from
+            filtered backlink totals; rank, trends, and the referring-domains
+            breakdown need Domain or Subdomains scope.
           </span>
         </div>
       ) : null}
@@ -68,7 +84,8 @@ function OverviewGrid({
   data: BacklinksOverviewData;
   summaryStats: SummaryStat[];
 }) {
-  const domainScope = data.scope === "domain";
+  // Trend charts need history/live, which only takes a whole hostname.
+  const domainScope = data.scope === "domain" || data.scope === "subdomains";
 
   return (
     <div
@@ -87,7 +104,8 @@ function SummaryStatsGrid({
   data: BacklinksOverviewData;
   summaryStats: SummaryStat[];
 }) {
-  const cardClassName = `card bg-base-100 border border-base-300 ${data.scope === "domain" ? "md:col-span-2 xl:col-span-1" : ""}`;
+  const hasTrendPanels = data.scope === "domain" || data.scope === "subdomains";
+  const cardClassName = `card bg-base-100 border border-base-300 ${hasTrendPanels ? "md:col-span-2 xl:col-span-1" : ""}`;
 
   return (
     <div className={cardClassName}>

src/client/features/backlinks/BacklinksPageContent.tsx

@@ -155,6 +155,7 @@ export function BacklinksBody({
       <BacklinksResultsCard
         projectId={projectId}
         activeTab={searchState.tab}
+        scope={searchState.scope}
         tabRows={tabRows}
         filters={filters}
         sorting={sorting}

src/client/features/backlinks/BacklinksPageSections.tsx

@@ -23,6 +23,11 @@ import {
   BACKLINKS_PAGE_SIZES,
   type BacklinksTab,
 } from "@/types/schemas/backlinks";
+import { MAX_DATAFORSEO_FILTER_CONDITIONS } from "@/types/schemas/domain";
+import {
+  BACKLINKS_SUBFOLDER_FILTER_CONDITIONS,
+  type ResearchScope,
+} from "@/shared/researchScope";
 
 const BACKLINKS_RESULTS_TABS: Array<{
   tab: BacklinksSearchState["tab"];
@@ -36,6 +41,7 @@ const BACKLINKS_RESULTS_TABS: Array<{
 export function BacklinksResultsCard({
   projectId,
   activeTab,
+  scope,
   tabRows,
   filters,
   sorting,
@@ -53,6 +59,7 @@ export function BacklinksResultsCard({
 }: {
   projectId: string;
   activeTab: BacklinksSearchState["tab"];
+  scope: ResearchScope;
   tabRows: BacklinksTabRows;
   filters: BacklinksFiltersState;
   sorting: SortingState;
@@ -107,7 +114,10 @@ export function BacklinksResultsCard({
       <div className="flex flex-col lg:flex-row lg:items-center justify-between gap-3 px-4 py-3 border-b border-base-300">
         <div className="space-y-2">
           <div role="tablist" className="tabs tabs-border w-fit">
-            {BACKLINKS_RESULTS_TABS.map(({ label, tab }) => (
+            {BACKLINKS_RESULTS_TABS.filter(
+              // Referring domains can't be filtered to a path prefix.
+              ({ tab }) => !(scope === "subfolder" && tab === "domains"),
+            ).map(({ label, tab }) => (
               <TabLink
                 key={tab}
                 activeTab={activeTab}
@@ -188,6 +198,15 @@ export function BacklinksResultsCard({
           activeTab={activeTab}
           filters={filters}
           onApplied={() => onPageChange(1)}
+          // The subfolder url-prefix group (and, on the backlinks tab, the
+          // server-appended spam condition) shares the 8-condition budget.
+          maxConditions={
+            scope === "subfolder"
+              ? MAX_DATAFORSEO_FILTER_CONDITIONS -
+                BACKLINKS_SUBFOLDER_FILTER_CONDITIONS -
+                (activeTab === "pages" ? 0 : 1)
+              : undefined
+          }
         />
       ) : null}
 

src/client/features/backlinks/BacklinksSearchCard.tsx

@@ -7,17 +7,19 @@ import {
   getFormError,
   shouldValidateFieldOnChange,
 } from "@/client/lib/forms";
-import type { BacklinksSearchState } from "./backlinksPageTypes";
+import { ResearchScopeSelect } from "@/client/components/ResearchScopeSelect";
 import {
-  inferBacklinksSearchScopeFromTarget,
+  defaultScopeForInput,
-  resolveBacklinksSearchScope,
+  parseResearchTarget,
-} from "./backlinksSearchScope";
+} from "@/shared/researchScope";
+import type { BacklinksSearchState } from "./backlinksPageTypes";
 
 type SearchDraft = Pick<BacklinksSearchState, "target" | "scope">;
 
 function getBacklinksValidationErrors(
   value: SearchDraft,
   shouldValidateUntouchedField: boolean,
+  validateFormat = false,
 ) {
   if (!value.target.trim()) {
     if (!shouldValidateUntouchedField) {
@@ -31,6 +33,15 @@ function getBacklinksValidationErrors(
     });
   }
 
+  if (validateFormat) {
+    const parsed = parseResearchTarget(value.target, value.scope);
+    if (!parsed.ok) {
+      return createFormValidationErrors({
+        fields: { target: parsed.message },
+      });
+    }
+  }
+
   return null;
 }
 
@@ -52,21 +63,10 @@ export function BacklinksSearchCard({
           value,
           shouldValidateFieldOnChange(formApi, "target"),
         ),
-      onSubmit: ({ value }) => getBacklinksValidationErrors(value, true),
+      onSubmit: ({ value }) => getBacklinksValidationErrors(value, true, true),
     },
     onSubmit: ({ value }) => {
-      const target = value.target.trim();
+      onSubmit({ ...value, target: value.target.trim() });
-      const scope = resolveBacklinksSearchScope({
-        target,
-        selectedScope: value.scope,
-        userSelectedScope,
-      });
-
-      onSubmit({
-        ...value,
-        target,
-        scope,
-      });
     },
   });
 
@@ -105,7 +105,7 @@ export function BacklinksSearchCard({
                           if (!userSelectedScope) {
                             form.setFieldValue(
                               "scope",
-                              inferBacklinksSearchScopeFromTarget(nextTarget),
+                              defaultScopeForInput(nextTarget),
                             );
                           }
                         }}
@@ -115,6 +115,18 @@ export function BacklinksSearchCard({
                 }}
               </form.Field>
 
+              <form.Field name="scope">
+                {(field) => (
+                  <ResearchScopeSelect
+                    value={field.state.value}
+                    onChange={(scope) => {
+                      setUserSelectedScope(true);
+                      field.handleChange(scope);
+                    }}
+                  />
+                )}
+              </form.Field>
+
               <form.Subscribe selector={(state) => state.isSubmitting}>
                 {(isSubmitting) => (
                   <button
@@ -147,35 +159,6 @@ export function BacklinksSearchCard({
                 ) : null;
               }}
             </form.Subscribe>
-
-            <div className="flex items-center gap-1">
-              <form.Field name="scope">
-                {(field) => (
-                  <>
-                    <button
-                      type="button"
-                      className={`btn btn-xs ${field.state.value === "domain" ? "btn-soft" : "btn-ghost"}`}
-                      onClick={() => {
-                        setUserSelectedScope(true);
-                        field.handleChange("domain");
-                      }}
-                    >
-                      Site-wide
-                    </button>
-                    <button
-                      type="button"
-                      className={`btn btn-xs ${field.state.value === "page" ? "btn-soft" : "btn-ghost"}`}
-                      onClick={() => {
-                        setUserSelectedScope(true);
-                        field.handleChange("page");
-                      }}
-                    >
-                      Exact page
-                    </button>
-                  </>
-                )}
-              </form.Field>
-            </div>
           </div>
         </form>
 

src/client/features/backlinks/backlinksSearchScope.test.ts

@@ -1,65 +0,0 @@
-import { describe, expect, it } from "vitest";
-import {
-  getPersistedBacklinksSearchScope,
-  inferBacklinksSearchScopeFromTarget,
-  resolveBacklinksSearchScope,
-} from "./backlinksSearchScope";
-
-describe("inferBacklinksSearchScopeFromTarget", () => {
-  it("treats bare hostnames as domain lookups", () => {
-    expect(inferBacklinksSearchScopeFromTarget("example.com")).toBe("domain");
-  });
-
-  it("treats path-based targets without a protocol as page lookups", () => {
-    expect(inferBacklinksSearchScopeFromTarget("example.com/pricing")).toBe(
-      "page",
-    );
-  });
-
-  it("treats root urls with explicit protocol as domain lookups", () => {
-    expect(inferBacklinksSearchScopeFromTarget("https://example.com/")).toBe(
-      "domain",
-    );
-  });
-
-  it("treats explicit urls with a path as page lookups", () => {
-    expect(
-      inferBacklinksSearchScopeFromTarget("https://example.com/pricing"),
-    ).toBe("page");
-  });
-
-  it("uses inferred scope until the user overrides it", () => {
-    expect(
-      resolveBacklinksSearchScope({
-        target: "example.com/pricing",
-        selectedScope: "domain",
-        userSelectedScope: false,
-      }),
-    ).toBe("page");
-  });
-
-  it("preserves a manual scope override", () => {
-    expect(
-      resolveBacklinksSearchScope({
-        target: "https://example.com/pricing?utm_source=newsletter",
-        selectedScope: "domain",
-        userSelectedScope: true,
-      }),
-    ).toBe("domain");
-  });
-
-  it("omits persisted scope when it matches the inferred target scope", () => {
-    expect(
-      getPersistedBacklinksSearchScope("example.com/pricing", "page"),
-    ).toBe(undefined);
-  });
-
-  it("persists explicit scope overrides", () => {
-    expect(
-      getPersistedBacklinksSearchScope(
-        "https://example.com/pricing?utm_source=newsletter",
-        "domain",
-      ),
-    ).toBe("domain");
-  });
-});

src/client/features/backlinks/backlinksSearchScope.ts

@@ -1,46 +0,0 @@
-import type { BacklinksTargetScope } from "@/types/schemas/backlinks";
-
-export function inferBacklinksSearchScopeFromTarget(
-  target: string,
-): BacklinksTargetScope {
-  const trimmed = target.trim();
-  if (!trimmed) {
-    return "domain";
-  }
-
-  const hasExplicitProtocol = /^[a-zA-Z][a-zA-Z\d+.-]*:\/\//.test(trimmed);
-
-  try {
-    const parsed = new URL(
-      hasExplicitProtocol ? trimmed : `https://${trimmed}`,
-    );
-    return parsed.pathname !== "/" ? "page" : "domain";
-  } catch {
-    return "domain";
-  }
-}
-
-export function resolveBacklinksSearchScope({
-  target,
-  selectedScope,
-  userSelectedScope,
-}: {
-  target: string;
-  selectedScope: BacklinksTargetScope;
-  userSelectedScope: boolean;
-}): BacklinksTargetScope {
-  if (userSelectedScope) {
-    return selectedScope;
-  }
-
-  return inferBacklinksSearchScopeFromTarget(target);
-}
-
-export function getPersistedBacklinksSearchScope(
-  target: string,
-  scope: BacklinksTargetScope,
-): BacklinksTargetScope | undefined {
-  return scope === inferBacklinksSearchScopeFromTarget(target)
-    ? undefined
-    : scope;
-}

src/client/features/backlinks/useBacklinksPageData.ts

@@ -27,7 +27,7 @@ import {
   toTopPagesFiltersPayload,
 } from "./backlinksFilterTypes";
 import type { BacklinksFiltersState } from "./useBacklinksFilters";
-import { getPersistedBacklinksSearchScope } from "./backlinksSearchScope";
+import { toScopeSearchParam } from "@/shared/researchScope";
 
 type UseBacklinksPageDataArgs = {
   projectId: string;
@@ -231,7 +231,7 @@ export function navigateToBacklinksSearch(
     search: (prev) => ({
       ...prev,
       target: values.target,
-      scope: getPersistedBacklinksSearchScope(values.target, values.scope),
+      scope: toScopeSearchParam(values.target, values.scope),
       tab: undefined,
       page: undefined,
       sort: undefined,

src/client/features/domain/DomainOverviewPage.tsx

@@ -30,10 +30,17 @@ import { useSearchTabNavigation } from "@/client/features/search-tabs/useSearchT
 import {
   formatMetric,
   getDefaultSortOrder,
-  normalizeDomainTarget,
+  getResearchInputPath,
   toSortOrderSearchParam,
   toSortSearchParam,
 } from "@/client/features/domain/utils";
+import {
+  RESEARCH_SCOPE_LABELS,
+  defaultScopeForPath,
+  parseResearchTarget,
+  toScopeSearchParam,
+  type ResearchScope,
+} from "@/shared/researchScope";
 import {
   createFormValidationErrors,
   shouldValidateFieldOnChange,
@@ -133,7 +140,8 @@ function getHistorySearchUpdate(
   return {
     ...buildDomainFiltersClearSearchUpdate(),
     domain: item.domain,
-    subdomains: item.subdomains ? undefined : false,
+    scope: toScopeSearchParam(item.domain, item.scope),
+    subdomains: undefined,
     sort: toSortSearchParam(item.sort),
     order: undefined,
     tab: item.tab === "keywords" ? undefined : item.tab,
@@ -144,7 +152,7 @@ function getHistorySearchUpdate(
 
 function getSearchSubmitUpdate({
   domain,
-  subdomains,
+  scope,
   sort,
   locationCode,
   currentOrder,
@@ -152,7 +160,7 @@ function getSearchSubmitUpdate({
   defaultLocationCode,
 }: {
   domain: string;
-  subdomains: boolean;
+  scope: ResearchScope;
   sort: DomainSortMode;
   locationCode: number;
   currentOrder: SortOrder;
@@ -162,7 +170,8 @@ function getSearchSubmitUpdate({
   return {
     ...buildDomainFiltersClearSearchUpdate(),
     domain,
-    subdomains: subdomains ? undefined : false,
+    scope: toScopeSearchParam(domain, scope),
+    subdomains: undefined,
     sort: toSortSearchParam(sort),
     order: toSortOrderSearchParam(sort, currentOrder),
     tab: activeTab === "keywords" ? undefined : activeTab,
@@ -181,6 +190,9 @@ function useDomainOverviewState({
   projectId: string;
 }) {
   const lastTrackedKey = useRef<string>("");
+  // While editing the domain input, the scope tracks the input's default until
+  // the user picks one; a pick survives further edits unless it turns invalid.
+  const userPickedScope = useRef(false);
 
   const {
     history,
@@ -264,7 +276,7 @@ function useDomainOverviewState({
   const overviewQuery = useDomainOverviewQuery({
     projectId,
     domain: routeState.domain,
-    includeSubdomains: routeState.subdomains,
+    scope: routeState.scope,
     locationCode: routeState.sentLocationCode,
   });
   const overview = overviewQuery.data ?? null;
@@ -273,7 +285,7 @@ function useDomainOverviewState({
   const controlsForm = useForm({
     defaultValues: {
       domain: routeState.domain,
-      subdomains: routeState.subdomains,
+      scope: routeState.scope,
       sort: routeState.sort,
       locationCode: routeState.locationCode,
     },
@@ -287,13 +299,15 @@ function useDomainOverviewState({
       onSubmit: ({ value }) => getDomainSearchValidationErrors(value),
     },
     onSubmit: ({ formApi, value }) => {
-      const target = normalizeDomainTarget(value.domain);
+      const parsed = parseResearchTarget(value.domain, value.scope);
-      if (!target) return;
+      if (!parsed.ok) return;
-      formApi.setFieldValue("domain", target);
+      const target = parsed.target;
+      formApi.setFieldValue("domain", target.display);
+      formApi.setFieldValue("scope", target.scope);
       setSearchParams(
         getSearchSubmitUpdate({
-          domain: target,
+          domain: target.display,
-          subdomains: value.subdomains,
+          scope: target.scope,
           sort: value.sort,
           locationCode: value.locationCode,
           currentOrder: routeState.order,
@@ -305,9 +319,10 @@ function useDomainOverviewState({
   });
 
   useEffect(() => {
+    userPickedScope.current = false;
     controlsForm.reset({
       domain: routeState.domain,
-      subdomains: routeState.subdomains,
+      scope: routeState.scope,
       sort: routeState.sort,
       locationCode: routeState.locationCode,
     });
@@ -315,10 +330,29 @@ function useDomainOverviewState({
     controlsForm,
     routeState.domain,
     routeState.locationCode,
+    routeState.scope,
     routeState.sort,
-    routeState.subdomains,
   ]);
 
+  const handleDomainChange = useCallback(
+    (nextDomain: string) => {
+      // An explicit pick sticks even when it stops fitting the input (e.g.
+      // Subfolder after the path is deleted) — submit validation explains
+      // instead of the select silently changing under the user.
+      if (userPickedScope.current) return;
+      const path = getResearchInputPath(nextDomain);
+      const nextScope = defaultScopeForPath(path);
+      if (nextScope !== controlsForm.getFieldValue("scope")) {
+        controlsForm.setFieldValue("scope", nextScope);
+      }
+    },
+    [controlsForm],
+  );
+
+  const handleScopeChange = useCallback(() => {
+    userPickedScope.current = true;
+  }, []);
+
   useEffect(() => {
     controlsForm.setErrorMap({
       onSubmit: overviewQuery.error
@@ -334,19 +368,19 @@ function useDomainOverviewState({
 
   useEffect(() => {
     if (!overviewQuery.isSuccess || !overview) return;
-    const key = `${routeState.domain}|${routeState.subdomains}|${routeState.locationCode}`;
+    const key = `${routeState.domain}|${routeState.scope}|${routeState.locationCode}`;
     if (lastTrackedKey.current === key) return;
     lastTrackedKey.current = key;
 
     captureClientEvent("domain_overview:search_complete", {
       sort_mode: routeState.sort,
-      include_subdomains: routeState.subdomains,
+      scope: routeState.scope,
       result_count: overview.organicKeywords ?? 0,
       location_code: routeState.locationCode,
     });
     addSearch({
       domain: routeState.domain,
-      subdomains: routeState.subdomains,
+      scope: routeState.scope,
       sort: routeState.sort,
       tab: routeState.tab,
       locationCode: routeState.locationCode,
@@ -360,8 +394,8 @@ function useDomainOverviewState({
     overviewQuery.isSuccess,
     routeState.domain,
     routeState.locationCode,
+    routeState.scope,
     routeState.sort,
-    routeState.subdomains,
     routeState.tab,
   ]);
 
@@ -401,6 +435,8 @@ function useDomainOverviewState({
     setSearchParams,
     applySort,
     applyLocationChange,
+    handleDomainChange,
+    handleScopeChange,
     handleTabChange,
     handleSortColumnClick,
     handleHistorySelect,
@@ -430,10 +466,10 @@ export function DomainOverviewPage({
     return {
       type: "domain",
       domain: routeState.domain,
-      subdomains: routeState.subdomains,
+      scope: routeState.scope,
       locationCode: routeState.sentLocationCode,
     };
-  }, [routeState.domain, routeState.sentLocationCode, routeState.subdomains]);
+  }, [routeState.domain, routeState.scope, routeState.sentLocationCode]);
 
   const navigateToSearchTab = useCallback(
     (input: SearchTabInput | null) => {
@@ -450,7 +486,8 @@ export function DomainOverviewPage({
           ...prev,
           ...buildDomainFiltersClearSearchUpdate(),
           domain: input.domain,
-          subdomains: input.subdomains ? undefined : false,
+          scope: toScopeSearchParam(input.domain, input.scope),
+          subdomains: undefined,
           sort: undefined,
           order: undefined,
           tab: undefined,
@@ -482,6 +519,13 @@ export function DomainOverviewPage({
     navigateToInput: navigateToSearchTab,
   });
 
+  // domain_rank_overview can't be narrowed: its metrics always cover the
+  // hostname plus subdomains, so anything narrower needs a label.
+  const overviewMetricsHint =
+    state.overview && state.overview.scope !== "subdomains"
+      ? "Whole domain incl. subdomains"
+      : undefined;
+
   const tabControls = routeState.domain ? (
     <div className="flex flex-col gap-2">
       <div>
@@ -523,6 +567,8 @@ export function DomainOverviewPage({
           controlsForm={state.controlsForm}
           isLoading={state.isLoading}
           onSubmit={state.handleSearchSubmit}
+          onDomainChange={state.handleDomainChange}
+          onScopeChange={state.handleScopeChange}
           onSortChange={(sort) =>
             state.applySort(sort, getDefaultSortOrder(sort))
           }
@@ -548,6 +594,14 @@ export function DomainOverviewPage({
         ) : (
           <>
             {tabControls}
+            <div className="flex flex-wrap items-center gap-2">
+              <span className="badge badge-ghost font-medium">
+                {state.overview.displayTarget}
+              </span>
+              <span className="badge badge-outline">
+                {RESEARCH_SCOPE_LABELS[state.overview.scope]}
+              </span>
+            </div>
             <div className="grid grid-cols-1 md:grid-cols-2 gap-3">
               <StatCard
                 label="Estimated Organic Traffic"
@@ -555,6 +609,7 @@ export function DomainOverviewPage({
                   state.overview.organicTraffic,
                   state.overview.hasData,
                 )}
+                hint={overviewMetricsHint}
               />
               <StatCard
                 label="Organic Keywords"
@@ -562,14 +617,15 @@ export function DomainOverviewPage({
                   state.overview.organicKeywords,
                   state.overview.hasData,
                 )}
+                hint={overviewMetricsHint}
               />
             </div>
 
             {!state.overview.hasData ? (
               <div className="alert alert-info">
                 <span>
-                  Not enough data for this domain yet. Try another domain or
+                  Not enough data for this scope yet. Try another domain or a
-                  include subdomains.
+                  broader scope.
                 </span>
               </div>
             ) : null}
@@ -602,7 +658,9 @@ export function DomainOverviewPage({
                 <KeywordsTab
                   key="keywords"
                   projectId={projectId}
-                  domain={state.overview.domain}
+                  target={state.overview.displayTarget}
+                  hostname={state.overview.domain}
+                  scope={state.overview.scope}
                   routeState={routeState}
                   canSaveKeywords={state.canSaveKeywords}
                   setSearchParams={state.setSearchParams}
@@ -614,7 +672,9 @@ export function DomainOverviewPage({
                 <PagesTab
                   key="pages"
                   projectId={projectId}
-                  domain={state.overview.domain}
+                  target={state.overview.displayTarget}
+                  hostname={state.overview.domain}
+                  scope={state.overview.scope}
                   routeState={routeState}
                   setSearchParams={state.setSearchParams}
                   onSortClick={state.handleSortColumnClick}

src/client/features/domain/components/DomainFilterPanel.tsx

@@ -40,6 +40,8 @@ type Props<TValues extends FilterValues> = {
   textFields: ReadonlyArray<FilterTextField<TValues>>;
   rangeFields: ReadonlyArray<FilterRangeField<TValues>>;
   countConditions: (values: TValues) => number;
+  /** Conditions left for user filters once scope filters take their share. */
+  maxConditions?: number;
   onApply: (values: TValues) => void;
   onClear: () => void;
   /** Extra feature-specific controls (toggles etc.) bound to the draft. */
@@ -57,6 +59,7 @@ export function DomainFilterPanel<TValues extends FilterValues>({
   textFields,
   rangeFields,
   countConditions,
+  maxConditions = MAX_DATAFORSEO_FILTER_CONDITIONS,
   onApply,
   onClear,
   renderExtra,
@@ -79,8 +82,9 @@ export function DomainFilterPanel<TValues extends FilterValues>({
         appliedFilters,
         fields,
         countConditions,
+        maxConditions,
       }),
-    [appliedFilters, countConditions, draftFilters, fields],
+    [appliedFilters, countConditions, draftFilters, fields, maxConditions],
   );
   useDomainRenderDebug(debugName, {
     activeFilterCount,
@@ -204,15 +208,14 @@ export function DomainFilterPanel<TValues extends FilterValues>({
         <div className="alert alert-warning py-2 text-xs">
           <AlertTriangle className="size-4 shrink-0" />
           <span>
-            Too many filter conditions ({meta.conditionCount} of{" "}
+            Too many filter conditions ({meta.conditionCount} of {maxConditions}{" "}
-            {MAX_DATAFORSEO_FILTER_CONDITIONS} max). Remove some terms or ranges
+            max). Remove some terms or ranges before applying.
-            before applying.
           </span>
         </div>
       ) : null}
       <div className="flex items-center justify-between gap-2 pt-1">
         <span className="text-xs text-base-content/50 tabular-nums">
-          {meta.conditionCount} / {MAX_DATAFORSEO_FILTER_CONDITIONS} conditions
+          {meta.conditionCount} / {maxConditions} conditions
         </span>
         <div className="flex items-center gap-2">
           <button
@@ -230,7 +233,7 @@ export function DomainFilterPanel<TValues extends FilterValues>({
             disabled={!meta.isDirty || meta.overLimit}
             title={
               meta.overLimit
-                ? `DataForSEO accepts at most ${MAX_DATAFORSEO_FILTER_CONDITIONS} filter conditions per request`
+                ? `This scope leaves room for at most ${maxConditions} filter conditions per request`
                 : undefined
             }
           >
@@ -252,11 +255,13 @@ function getFilterMeta<TValues extends FilterValues>({
   appliedFilters,
   fields,
   countConditions,
+  maxConditions,
 }: {
   values: TValues;
   appliedFilters: TValues;
   fields: ReadonlyArray<keyof TValues>;
   countConditions: (values: TValues) => number;
+  maxConditions: number;
 }) {
   const conditionCount = countConditions(values);
   const dirtyCount = fields.reduce(
@@ -268,6 +273,6 @@ function getFilterMeta<TValues extends FilterValues>({
     conditionCount,
     dirtyCount,
     isDirty: dirtyCount > 0,
-    overLimit: conditionCount > MAX_DATAFORSEO_FILTER_CONDITIONS,
+    overLimit: conditionCount > maxConditions,
   };
 }

src/client/features/domain/components/DomainHistorySection.tsx

@@ -1,6 +1,7 @@
 import { Clock, History, X } from "lucide-react";
 import { Globe } from "lucide-react";
 import type { DomainHistoryItem } from "@/client/features/domain/types";
+import { RESEARCH_SCOPE_LABELS } from "@/shared/researchScope";
 
 type Props = {
   history: DomainHistoryItem[];
@@ -58,7 +59,7 @@ export function DomainHistorySection({
                   {item.domain}
                 </p>
                 <p className="text-sm text-base-content/60 truncate">
-                  {item.subdomains ? "Include subdomains" : "Root domain only"}
+                  {RESEARCH_SCOPE_LABELS[item.scope]}
                 </p>
               </div>
             </button>

src/client/features/domain/components/DomainSearchCard.tsx

@@ -6,11 +6,15 @@ import { toSortMode } from "@/client/features/domain/utils";
 import type { DomainSortMode } from "@/client/features/domain/types";
 import { LABS_LOCATION_OPTIONS } from "@/client/features/keywords/locations";
 import { LocationSelect } from "@/client/components/LocationSelect";
+import { ResearchScopeSelect } from "@/client/components/ResearchScopeSelect";
+import type { ResearchScope } from "@/shared/researchScope";
 
 type Props = {
   controlsForm: DomainOverviewControlsForm;
   isLoading: boolean;
   onSubmit: (event: FormEvent) => void;
+  onDomainChange: (domain: string) => void;
+  onScopeChange: (scope: ResearchScope) => void;
   onSortChange: (sort: DomainSortMode) => void;
   onLocationChange: (locationCode: number) => void;
 };
@@ -19,6 +23,8 @@ export function DomainSearchCard({
   controlsForm,
   isLoading,
   onSubmit,
+  onDomainChange,
+  onScopeChange,
   onSortChange,
   onLocationChange,
 }: Props) {
@@ -40,9 +46,12 @@ export function DomainSearchCard({
                   <Search className="size-4 text-base-content/60" />
                   <input
                     className="grow min-w-0"
-                    placeholder="Enter a domain"
+                    placeholder="Enter a domain or URL"
                     value={field.state.value}
-                    onChange={(event) => field.handleChange(event.target.value)}
+                    onChange={(event) => {
+                      field.handleChange(event.target.value);
+                      onDomainChange(event.target.value);
+                    }}
                     aria-invalid={domainError ? true : undefined}
                     aria-describedby={
                       domainError ? "domain-input-error" : undefined
@@ -53,6 +62,19 @@ export function DomainSearchCard({
             }}
           </controlsForm.Field>
 
+          <controlsForm.Field name="scope">
+            {(field) => (
+              <ResearchScopeSelect
+                value={field.state.value}
+                className="w-full lg:w-40"
+                onChange={(scope) => {
+                  field.handleChange(scope);
+                  onScopeChange(scope);
+                }}
+              />
+            )}
+          </controlsForm.Field>
+
           <controlsForm.Field name="locationCode">
             {(field) => (
               <LocationSelect
@@ -124,22 +146,6 @@ export function DomainSearchCard({
             ) : null;
           }}
         </controlsForm.Subscribe>
-
-        <div className="flex flex-wrap items-center gap-3">
-          <label className="label cursor-pointer gap-2 py-0">
-            <controlsForm.Field name="subdomains">
-              {(field) => (
-                <input
-                  type="checkbox"
-                  className="checkbox checkbox-sm"
-                  checked={field.state.value}
-                  onChange={(event) => field.handleChange(event.target.checked)}
-                />
-              )}
-            </controlsForm.Field>
-            <span className="label-text">Include subdomains</span>
-          </label>
-        </div>
       </div>
     </div>
   );

src/client/features/domain/components/KeywordsTab.tsx

@@ -25,6 +25,7 @@ import { useDomainKeywordsQuery } from "@/client/features/domain/hooks/useDomain
 import { useSaveKeywordsMutation } from "@/client/features/domain/mutations";
 import { useDomainKeywordFilterPreferences } from "@/client/features/domain/useDomainFilterPreferences";
 import {
+  EMPTY_DOMAIN_FILTERS,
   type DomainSortMode,
   type KeywordRow,
   type KeywordsFilterValues,
@@ -38,6 +39,10 @@ import {
   MAX_DATAFORSEO_FILTER_CONDITIONS,
   type DomainSearchParams,
 } from "@/types/schemas/domain";
+import {
+  RESEARCH_SCOPE_FILTER_SLOTS,
+  type ResearchScope,
+} from "@/shared/researchScope";
 
 type SearchUpdate = Partial<DomainSearchParams>;
 
@@ -64,7 +69,11 @@ const KEYWORD_RANGE_FILTERS = [
 
 type Props = {
   projectId: string;
-  domain: string;
+  /** Research target as displayed: hostname, plus the path for URL scopes. */
+  target: string;
+  /** Hostname only, for resolving relative result URLs. */
+  hostname: string;
+  scope: ResearchScope;
   routeState: DomainOverviewRouteState;
   canSaveKeywords: boolean;
   setSearchParams: (updates: SearchUpdate) => void;
@@ -75,7 +84,9 @@ type Props = {
 
 export function KeywordsTab({
   projectId,
-  domain,
+  target,
+  hostname,
+  scope,
   routeState,
   canSaveKeywords,
   setSearchParams,
@@ -88,29 +99,41 @@ export function KeywordsTab({
     new Set(),
   );
   const [showFilters, setShowFilters] = useState(false);
+  // Scope filters consume part of DataForSEO's fixed filter budget.
+  const maxConditions =
+    MAX_DATAFORSEO_FILTER_CONDITIONS -
+    RESEARCH_SCOPE_FILTER_SLOTS.keywords[scope];
   const filterPreferences = useDomainKeywordFilterPreferences(
-    `${projectId}:${domain}`,
+    `${projectId}:${target}`,
   );
   const {
     filters: preferredFilters,
     save: savePreferredFilters,
     clear: clearPreferredFilters,
   } = filterPreferences;
-  const appliedFilters = routeState.hasAppliedKeywordFilters
+  const restoredFilters = routeState.hasAppliedKeywordFilters
     ? routeState.appliedFilters
     : preferredFilters;
+  // Filters restored from the URL or saved preferences can exceed this
+  // scope's tighter budget; sending them would make the server reject the
+  // whole query, so hold them back and let the panel explain.
+  const filtersOverBudget =
+    countKeywordFilterConditions(restoredFilters) > maxConditions;
+  const appliedFilters = filtersOverBudget
+    ? EMPTY_DOMAIN_FILTERS
+    : restoredFilters;
 
   const query = useDomainKeywordsQuery({
     projectId,
-    domain,
+    domain: target,
-    includeSubdomains: routeState.subdomains,
+    scope,
     locationCode: routeState.sentLocationCode,
     page: routeState.page,
     pageSize: routeState.pageSize,
     sortMode: routeState.sort,
     sortOrder: routeState.order,
     appliedFilters,
-    enabled: Boolean(domain),
+    enabled: Boolean(target),
   });
 
   const rows = query.data?.keywords ?? EMPTY_KEYWORDS;
@@ -168,16 +191,13 @@ export function KeywordsTab({
 
   const applyFilters = useCallback(
     (values: KeywordsFilterValues) => {
-      if (
+      if (countKeywordFilterConditions(values) > maxConditions) return;
-        countKeywordFilterConditions(values) > MAX_DATAFORSEO_FILTER_CONDITIONS
-      )
-        return;
       const update = buildKeywordsSearchUpdate(values);
       debugDomain("KeywordsTab:apply-filters", { values, update });
       savePreferredFilters(values);
       setSearchParams(update);
     },
-    [savePreferredFilters, setSearchParams],
+    [maxConditions, savePreferredFilters, setSearchParams],
   );
 
   const resetFilters = useCallback(() => {
@@ -190,12 +210,13 @@ export function KeywordsTab({
 
   const activeFilterCount = useMemo(
     () =>
-      KEYWORD_FILTER_FIELDS.filter((k) => appliedFilters[k].trim() !== "")
+      KEYWORD_FILTER_FIELDS.filter((k) => restoredFilters[k].trim() !== "")
         .length,
-    [appliedFilters],
+    [restoredFilters],
   );
 
   const exportTable = useMemo(() => keywordsToTable(rows), [rows]);
+  const fileNamePrefix = target.replaceAll("/", "-");
   const selectedExportTable = useMemo(
     () => keywordsToTable(rows.filter((r) => selectedKeywords.has(r.keyword))),
     [rows, selectedKeywords],
@@ -214,7 +235,7 @@ export function KeywordsTab({
   };
   const handleDownload = (extension: "csv" | "xls") => {
     downloadCsv(
-      `${domain}-keywords.${extension}`,
+      `${fileNamePrefix}-keywords.${extension}`,
       buildCsv(exportTable.headers, exportTable.rows),
     );
     if (extension === "csv") {
@@ -233,7 +254,7 @@ export function KeywordsTab({
   };
   const handleDownloadSelectionCsv = () => {
     downloadCsv(
-      `${domain}-selected-keywords.csv`,
+      `${fileNamePrefix}-selected-keywords.csv`,
       buildCsv(selectedExportTable.headers, selectedExportTable.rows),
     );
     captureClientEvent("data:export", {
@@ -275,6 +296,15 @@ export function KeywordsTab({
         }
       />
 
+      {filtersOverBudget ? (
+        <div className="alert alert-warning mb-3">
+          <span>
+            Saved filters exceed this scope&apos;s {maxConditions}-condition
+            limit and were not applied. Open Filters to trim them.
+          </span>
+        </div>
+      ) : null}
+
       <DomainTableTabSurface
         showFilters={showFilters}
         onToggleFilters={() => setShowFilters((prev) => !prev)}
@@ -311,11 +341,12 @@ export function KeywordsTab({
             <DomainFilterPanel
               debugName="KeywordsFilterPanel"
               activeFilterCount={activeFilterCount}
-              appliedFilters={appliedFilters}
+              appliedFilters={restoredFilters}
               fields={KEYWORD_FILTER_FIELDS}
               textFields={KEYWORD_TEXT_FILTERS}
               rangeFields={KEYWORD_RANGE_FILTERS}
               countConditions={countKeywordFilterConditions}
+              maxConditions={maxConditions}
               onApply={applyFilters}
               onClear={resetFilters}
             />
@@ -334,7 +365,7 @@ export function KeywordsTab({
         }
       >
         <DomainKeywordsTable
-          domain={domain}
+          domain={hostname}
           rows={rows}
           selectedKeywords={selectedKeywords}
           visibleKeywords={visibleKeywords}

src/client/features/domain/components/PagesTab.tsx

@@ -18,6 +18,7 @@ import {
 import { useDomainPagesQuery } from "@/client/features/domain/hooks/useDomainPagesQuery";
 import { useDomainPageFilterPreferences } from "@/client/features/domain/useDomainFilterPreferences";
 import {
+  EMPTY_DOMAIN_FILTERS,
   type DomainSortMode,
   type PageRow,
   type PagesFilterValues,
@@ -31,6 +32,10 @@ import {
   MAX_DATAFORSEO_FILTER_CONDITIONS,
   type DomainSearchParams,
 } from "@/types/schemas/domain";
+import {
+  RESEARCH_SCOPE_FILTER_SLOTS,
+  type ResearchScope,
+} from "@/shared/researchScope";
 
 type SearchUpdate = Partial<DomainSearchParams>;
 
@@ -54,7 +59,11 @@ const PAGE_RANGE_FILTERS = [
 
 type Props = {
   projectId: string;
-  domain: string;
+  /** Research target as displayed: hostname, plus the path for URL scopes. */
+  target: string;
+  /** Hostname only, for resolving relative result URLs. */
+  hostname: string;
+  scope: ResearchScope;
   routeState: DomainOverviewRouteState;
   setSearchParams: (updates: SearchUpdate) => void;
   onSortClick: (sort: DomainSortMode) => void;
@@ -64,7 +73,9 @@ type Props = {
 
 export function PagesTab({
   projectId,
-  domain,
+  target,
+  hostname,
+  scope,
   routeState,
   setSearchParams,
   onSortClick,
@@ -72,15 +83,18 @@ export function PagesTab({
   onPageSizeChange,
 }: Props) {
   const [showFilters, setShowFilters] = useState(false);
+  // Scope filters consume part of DataForSEO's fixed filter budget.
+  const maxConditions =
+    MAX_DATAFORSEO_FILTER_CONDITIONS - RESEARCH_SCOPE_FILTER_SLOTS.pages[scope];
   const filterPreferences = useDomainPageFilterPreferences(
-    `${projectId}:${domain}`,
+    `${projectId}:${target}`,
   );
   const {
     filters: preferredFilters,
     save: savePreferredFilters,
     clear: clearPreferredFilters,
   } = filterPreferences;
-  const appliedPagesFilters = useMemo(
+  const restoredFilters = useMemo(
     () =>
       routeState.hasAppliedPageFilters
         ? routeState.appliedPageFilters
@@ -91,18 +105,26 @@ export function PagesTab({
       routeState.hasAppliedPageFilters,
     ],
   );
+  // Filters restored from the URL or saved preferences can exceed this
+  // scope's tighter budget; sending them would make the server reject the
+  // whole query, so hold them back and let the panel explain.
+  const filtersOverBudget =
+    countPageFilterConditions(restoredFilters) > maxConditions;
+  const appliedPagesFilters = filtersOverBudget
+    ? EMPTY_DOMAIN_FILTERS
+    : restoredFilters;
 
   const query = useDomainPagesQuery({
     projectId,
-    domain,
+    domain: target,
-    includeSubdomains: routeState.subdomains,
+    scope,
     locationCode: routeState.sentLocationCode,
     page: routeState.page,
     pageSize: routeState.pageSize,
     sortMode: routeState.sort,
     sortOrder: routeState.order,
     appliedFilters: appliedPagesFilters,
-    enabled: Boolean(domain),
+    enabled: Boolean(target),
   });
 
   const rows = query.data?.pages ?? EMPTY_PAGES_ROWS;
@@ -124,14 +146,13 @@ export function PagesTab({
 
   const applyFilters = useCallback(
     (values: PagesFilterValues) => {
-      if (countPageFilterConditions(values) > MAX_DATAFORSEO_FILTER_CONDITIONS)
+      if (countPageFilterConditions(values) > maxConditions) return;
-        return;
       const update = buildPagesSearchUpdate(values);
       debugDomain("PagesTab:apply-filters", { values, update });
       savePreferredFilters(values);
       setSearchParams(update);
     },
-    [savePreferredFilters, setSearchParams],
+    [maxConditions, savePreferredFilters, setSearchParams],
   );
 
   const resetFilters = useCallback(() => {
@@ -143,12 +164,12 @@ export function PagesTab({
 
   const activeFilterCount = useMemo(
     () =>
-      PAGE_FILTER_FIELDS.filter((k) => appliedPagesFilters[k].trim() !== "")
+      PAGE_FILTER_FIELDS.filter((k) => restoredFilters[k].trim() !== "").length,
-        .length,
+    [restoredFilters],
-    [appliedPagesFilters],
   );
 
   const exportTable = useMemo(() => pagesToTable(rows), [rows]);
+  const fileNamePrefix = target.replaceAll("/", "-");
 
   const handleCopy = async () => {
     await navigator.clipboard.writeText(JSON.stringify(rows, null, 2));
@@ -163,7 +184,7 @@ export function PagesTab({
   };
   const handleDownload = (extension: "csv" | "xls") => {
     downloadCsv(
-      `${domain}-pages.${extension}`,
+      `${fileNamePrefix}-pages.${extension}`,
       buildCsv(exportTable.headers, exportTable.rows),
     );
     if (extension === "csv") {
@@ -176,6 +197,15 @@ export function PagesTab({
 
   return (
     <>
+      {filtersOverBudget ? (
+        <div className="alert alert-warning mb-3">
+          <span>
+            Saved filters exceed this scope&apos;s {maxConditions}-condition
+            limit and were not applied. Open Filters to trim them.
+          </span>
+        </div>
+      ) : null}
+
       <DomainTableTabSurface
         showFilters={showFilters}
         onToggleFilters={() => setShowFilters((prev) => !prev)}
@@ -212,11 +242,12 @@ export function PagesTab({
             <DomainFilterPanel
               debugName="PagesFilterPanel"
               activeFilterCount={activeFilterCount}
-              appliedFilters={appliedPagesFilters}
+              appliedFilters={restoredFilters}
               fields={PAGE_FILTER_FIELDS}
               textFields={PAGE_TEXT_FILTERS}
               rangeFields={PAGE_RANGE_FILTERS}
               countConditions={countPageFilterConditions}
+              maxConditions={maxConditions}
               onApply={applyFilters}
               onClear={resetFilters}
             />
@@ -235,7 +266,7 @@ export function PagesTab({
         }
       >
         <DomainPagesTable
-          domain={domain}
+          domain={hostname}
           rows={rows}
           sortMode={routeState.sort}
           currentSortOrder={routeState.order}

src/client/features/domain/components/StatCard.tsx

@@ -1,4 +1,12 @@
-export function StatCard({ label, value }: { label: string; value: string }) {
+export function StatCard({
+  label,
+  value,
+  hint,
+}: {
+  label: string;
+  value: string;
+  hint?: string;
+}) {
   return (
     <div className="card bg-base-100 border border-base-300">
       <div className="card-body p-4">
@@ -6,6 +14,7 @@ export function StatCard({ label, value }: { label: string; value: string }) {
           {label}
         </p>
         <p className="text-2xl font-semibold">{value}</p>
+        {hint ? <p className="text-xs text-base-content/50">{hint}</p> : null}
       </div>
     </div>
   );

src/client/features/domain/domainRouteState.test.ts

@@ -1,5 +1,41 @@
 import { describe, expect, it } from "vitest";
 import { getDomainRouteState } from "./domainRouteState";
+import { toScopeSearchParam } from "@/shared/researchScope";
+
+describe("research scope resolution", () => {
+  it("derives the scope from the domain input when the URL omits it", () => {
+    expect(getDomainRouteState({ domain: "example.com" }).scope).toBe(
+      "subdomains",
+    );
+    expect(getDomainRouteState({ domain: "example.com/blog" }).scope).toBe(
+      "subfolder",
+    );
+  });
+
+  it("migrates the legacy subdomains param", () => {
+    expect(
+      getDomainRouteState({ domain: "example.com", subdomains: true }).scope,
+    ).toBe("subdomains");
+    expect(
+      getDomainRouteState({ domain: "example.com", subdomains: false }).scope,
+    ).toBe("domain");
+  });
+
+  it("ignores a scope the domain input cannot support", () => {
+    expect(
+      getDomainRouteState({ domain: "example.com", scope: "subfolder" }).scope,
+    ).toBe("subdomains");
+  });
+
+  it("omits the scope param when it matches the input's default", () => {
+    expect(toScopeSearchParam("example.com", "subdomains")).toBeUndefined();
+    expect(toScopeSearchParam("example.com", "domain")).toBe("domain");
+    expect(toScopeSearchParam("example.com/blog", "subfolder")).toBeUndefined();
+    expect(toScopeSearchParam("example.com/blog", "exact_url")).toBe(
+      "exact_url",
+    );
+  });
+});
 
 describe("getDomainRouteState", () => {
   it("uses a Labs-backed project market when the URL omits loc", () => {

src/client/features/domain/domainRouteState.ts

@@ -21,11 +21,21 @@ import {
   PAGE_FILTER_FIELDS,
   PAGE_SEARCH_PARAM_BY_FIELD,
 } from "@/client/features/domain/domainFilterUtils";
-import { resolveSortOrder, toSortMode, toSortOrder } from "./utils";
+import {
+  defaultScopeForPath,
+  isScopeAllowedForInput,
+  type ResearchScope,
+} from "@/shared/researchScope";
+import {
+  getResearchInputPath,
+  resolveSortOrder,
+  toSortMode,
+  toSortOrder,
+} from "./utils";
 
 export type DomainOverviewRouteState = {
   domain: string;
-  subdomains: boolean;
+  scope: ResearchScope;
   sort: DomainSortMode;
   order: SortOrder;
   tab: DomainActiveTab;
@@ -40,6 +50,18 @@ export type DomainOverviewRouteState = {
   hasAppliedPageFilters: boolean;
 };
 
+function resolveScope(search: DomainSearchParams): ResearchScope {
+  const path = getResearchInputPath(search.domain ?? "");
+  if (search.scope && isScopeAllowedForInput(search.scope, path)) {
+    return search.scope;
+  }
+  // Legacy param: pre-scope URLs encoded "Include subdomains" here.
+  if (search.subdomains != null) {
+    return search.subdomains ? "subdomains" : "domain";
+  }
+  return defaultScopeForPath(path);
+}
+
 function numberToFilterString(value: number | undefined): string {
   if (value == null || !Number.isFinite(value)) return "";
   return String(value);
@@ -62,7 +84,7 @@ export function getDomainRouteState(
 
   return {
     domain: search.domain ?? "",
-    subdomains: search.subdomains ?? true,
+    scope: resolveScope(search),
     sort: normalizedSort,
     order: resolveSortOrder(normalizedSort, toSortOrder(search.order ?? null)),
     tab: search.tab ?? "keywords",

src/client/features/domain/domainSearchValidation.ts

@@ -1,4 +1,4 @@
-import { normalizeDomainTarget } from "@/client/features/domain/utils";
+import { parseResearchTarget } from "@/shared/researchScope";
 import { createFormValidationErrors } from "@/client/lib/forms";
 import type { DomainControlsValues } from "@/client/features/domain/types";
 
@@ -11,10 +11,11 @@ export function getDomainSearchValidationErrors(value: DomainControlsValues) {
     });
   }
 
-  if (!normalizeDomainTarget(value.domain)) {
+  const parsed = parseResearchTarget(value.domain, value.scope);
+  if (!parsed.ok) {
     return createFormValidationErrors({
       fields: {
-        domain: "Please enter a valid URL or domain (e.g. example.com)",
+        domain: parsed.message,
       },
     });
   }

src/client/features/domain/hooks/useDomainKeywordsQuery.ts

@@ -2,6 +2,7 @@ import { useEffect, useMemo } from "react";
 import { useQuery } from "@tanstack/react-query";
 import { getDomainKeywordsPage } from "@/serverFunctions/domain";
 import { debugDomain } from "@/client/features/domain/domainDebug";
+import type { ResearchScope } from "@/shared/researchScope";
 import type {
   DomainFilterValues,
   DomainSortMode,
@@ -11,7 +12,7 @@ import type {
 type DomainKeywordsQueryInput = {
   projectId: string;
   domain: string;
-  includeSubdomains: boolean;
+  scope: ResearchScope;
   locationCode: number | undefined;
   page: number;
   pageSize: number;
@@ -57,7 +58,7 @@ export function useDomainKeywordsQuery(input: DomainKeywordsQueryInput) {
       "domain-keywords",
       input.projectId,
       input.domain,
-      input.includeSubdomains,
+      input.scope,
       input.locationCode,
       input.page,
       input.pageSize,
@@ -68,7 +69,7 @@ export function useDomainKeywordsQuery(input: DomainKeywordsQueryInput) {
     [
       filtersPayload,
       input.domain,
-      input.includeSubdomains,
+      input.scope,
       input.locationCode,
       input.page,
       input.pageSize,
@@ -93,7 +94,7 @@ export function useDomainKeywordsQuery(input: DomainKeywordsQueryInput) {
         data: {
           projectId: input.projectId,
           domain: input.domain,
-          includeSubdomains: input.includeSubdomains,
+          scope: input.scope,
           locationCode: input.locationCode,
           page: input.page,
           pageSize: input.pageSize,

src/client/features/domain/hooks/useDomainOverviewQuery.ts

@@ -1,10 +1,11 @@
 import { useQuery } from "@tanstack/react-query";
 import { getDomainOverview } from "@/serverFunctions/domain";
+import type { ResearchScope } from "@/shared/researchScope";
 
 type Input = {
   projectId: string;
   domain: string;
-  includeSubdomains: boolean;
+  scope: ResearchScope;
   locationCode: number | undefined;
 };
 
@@ -17,7 +18,7 @@ export function useDomainOverviewQuery(input: Input) {
       "domain-overview",
       input.projectId,
       trimmedDomain,
-      input.includeSubdomains,
+      input.scope,
       input.locationCode,
     ],
     queryFn: () =>
@@ -25,7 +26,7 @@ export function useDomainOverviewQuery(input: Input) {
         data: {
           projectId: input.projectId,
           domain: trimmedDomain,
-          includeSubdomains: input.includeSubdomains,
+          scope: input.scope,
           locationCode: input.locationCode,
         },
       }),

src/client/features/domain/hooks/useDomainPagesQuery.ts

@@ -3,6 +3,7 @@ import { useQuery } from "@tanstack/react-query";
 import { getDomainPagesPage } from "@/serverFunctions/domain";
 import { debugDomain } from "@/client/features/domain/domainDebug";
 import { toPageSortMode } from "@/client/features/domain/utils";
+import type { ResearchScope } from "@/shared/researchScope";
 import type {
   DomainSortMode,
   PagesFilterValues,
@@ -12,7 +13,7 @@ import type {
 type DomainPagesQueryInput = {
   projectId: string;
   domain: string;
-  includeSubdomains: boolean;
+  scope: ResearchScope;
   locationCode: number | undefined;
   page: number;
   pageSize: number;
@@ -29,7 +30,7 @@ export function useDomainPagesQuery(input: DomainPagesQueryInput) {
       "domain-pages",
       input.projectId,
       input.domain,
-      input.includeSubdomains,
+      input.scope,
       input.locationCode,
       input.page,
       input.pageSize,
@@ -40,7 +41,7 @@ export function useDomainPagesQuery(input: DomainPagesQueryInput) {
     [
       input.appliedFilters,
       input.domain,
-      input.includeSubdomains,
+      input.scope,
       input.locationCode,
       input.page,
       input.pageSize,
@@ -65,7 +66,7 @@ export function useDomainPagesQuery(input: DomainPagesQueryInput) {
         data: {
           projectId: input.projectId,
           domain: input.domain,
-          includeSubdomains: input.includeSubdomains,
+          scope: input.scope,
           locationCode: input.locationCode,
           page: input.page,
           pageSize: input.pageSize,

src/client/features/domain/types.ts

@@ -1,3 +1,5 @@
+import type { ResearchScope } from "@/shared/researchScope";
+
 export type KeywordRow = {
   keyword: string;
   position: number | null;
@@ -57,7 +59,7 @@ export type PageFilterKey = keyof PagesFilterValues;
 
 export type DomainControlsValues = {
   domain: string;
-  subdomains: boolean;
+  scope: ResearchScope;
   sort: "rank" | "traffic" | "volume" | "score" | "cpc";
   locationCode: number;
 };
@@ -69,7 +71,7 @@ export type DomainActiveTab = "keywords" | "pages";
 export type DomainHistoryItem = {
   timestamp: number;
   domain: string;
-  subdomains: boolean;
+  scope: ResearchScope;
   sort: DomainSortMode;
   tab: DomainActiveTab;
   search?: string;

src/client/features/domain/utils.ts

@@ -4,7 +4,7 @@ import type {
   PageRow,
   SortOrder,
 } from "@/client/features/domain/types";
-import { isValidDomainHost } from "@/types/schemas/domain";
+import { parseResearchTarget } from "@/shared/researchScope";
 
 export function toSortMode(value: string | null): DomainSortMode | undefined {
   if (
@@ -55,26 +55,10 @@ export function toPageSortMode(
   return "traffic";
 }
 
-export function normalizeDomainTarget(input: string): string | null {
+/** Normalized path of a domain input; `""` when it is a root or unparseable. */
-  const value = input.trim();
+export function getResearchInputPath(input: string): string {
-  if (!value) return null;
+  const parsed = parseResearchTarget(input);
-
+  return parsed.ok ? parsed.target.path : "";
-  const withProtocol = /^[a-zA-Z][a-zA-Z\d+.-]*:\/\//.test(value)
-    ? value
-    : `https://${value}`;
-
-  try {
-    const parsed = new URL(withProtocol);
-    const hostname = parsed.hostname.toLowerCase();
-    if (!hostname || !hostname.includes(".")) return null;
-    if (!/^[a-z\d.-]+$/.test(hostname)) return null;
-    if (!isValidDomainHost(hostname)) return null;
-
-    const path = parsed.pathname === "/" ? "" : parsed.pathname;
-    return `${hostname}${path}`;
-  } catch {
-    return null;
-  }
 }
 
 export function formatNumber(value: number | null | undefined) {

src/client/features/search-tabs/SearchTabStrip.tsx

@@ -193,7 +193,7 @@ function getSearchTabQueryConfig(
         "domain-overview",
         projectId,
         trimmedDomain,
-        input.subdomains,
+        input.scope,
         input.locationCode,
       ],
       queryFn: () =>
@@ -201,7 +201,7 @@ function getSearchTabQueryConfig(
           data: {
             projectId,
             domain: trimmedDomain,
-            includeSubdomains: input.subdomains,
+            scope: input.scope,
             locationCode: input.locationCode,
           },
         }),

src/client/features/search-tabs/types.ts

@@ -2,18 +2,18 @@ import type {
   KeywordMode,
   ResultLimit,
 } from "@/client/features/keywords/keywordResearchTypes";
-import type { BacklinksTargetScope } from "@/types/schemas/backlinks";
+import type { ResearchScope } from "@/shared/researchScope";
 
 export type BacklinksSearchTabInput = {
   type: "backlinks";
   target: string;
-  scope: BacklinksTargetScope;
+  scope: ResearchScope;
 };
 
 export type DomainSearchTabInput = {
   type: "domain";
   domain: string;
-  subdomains: boolean;
+  scope: ResearchScope;
   locationCode?: number;
 };
 

src/client/features/search-tabs/useSearchTabs.test.ts

@@ -21,7 +21,7 @@ function searchTab(index: number): SearchTab {
     input: {
       type: "backlinks",
       target: `example-${index}.com`,
-      scope: "domain",
+      scope: "subdomains",
     },
   };
 }
@@ -60,7 +60,7 @@ describe("parseStoredState", () => {
         persistedTab({
           type: "domain",
           domain: "example.com",
-          subdomains: true,
+          scope: "subfolder",
         }),
       ],
     });
@@ -70,11 +70,59 @@ describe("parseStoredState", () => {
     expect(state.tabs[0].input).toEqual({
       type: "domain",
       domain: "example.com",
-      subdomains: true,
+      scope: "subfolder",
       locationCode: undefined,
     });
   });
 
+  it("migrates domain tabs stored before research scopes", () => {
+    const state = parseStoredState({
+      activeTabId: null,
+      tabs: [
+        {
+          ...persistedTab({
+            type: "domain",
+            domain: "a.com",
+            subdomains: true,
+          }),
+          id: "tab-1",
+        },
+        {
+          ...persistedTab({
+            type: "domain",
+            domain: "b.com",
+            subdomains: false,
+          }),
+          id: "tab-2",
+        },
+        {
+          ...persistedTab({
+            type: "backlinks",
+            target: "d.com/page",
+            scope: "page",
+          }),
+          id: "tab-3",
+        },
+      ],
+    });
+
+    expect(state.tabs.map((tab) => tab.input)).toEqual([
+      {
+        type: "domain",
+        domain: "a.com",
+        scope: "subdomains",
+        locationCode: undefined,
+      },
+      {
+        type: "domain",
+        domain: "b.com",
+        scope: "domain",
+        locationCode: undefined,
+      },
+      { type: "backlinks", target: "d.com/page", scope: "exact_url" },
+    ]);
+  });
+
   it("keeps keyword tabs persisted without a locationCode (default location)", () => {
     const state = parseStoredState({
       activeTabId: "tab-1",
@@ -108,7 +156,7 @@ describe("parseStoredState", () => {
         persistedTab({
           type: "domain",
           domain: "example.com",
-          subdomains: false,
+          scope: "domain",
           locationCode: 2840,
         }),
       ],
@@ -125,7 +173,7 @@ describe("parseStoredState", () => {
         ...persistedTab({
           type: "backlinks",
           target: `example-${index}.com`,
-          scope: "domain",
+          scope: "subdomains",
         }),
         id: `tab-${index}`,
       })),
@@ -140,7 +188,7 @@ describe("parseStoredState", () => {
     const state = parseStoredState({
       activeTabId: null,
       tabs: [
-        persistedTab({ type: "domain", subdomains: true }),
+        persistedTab({ type: "domain", scope: "domain" }),
         persistedTab({
           type: "keyword",
           keyword: "seo tools",
@@ -150,7 +198,7 @@ describe("parseStoredState", () => {
         persistedTab({
           type: "domain",
           domain: "example.com",
-          subdomains: true,
+          scope: "domain",
           locationCode: "us",
         }),
         persistedTab({ type: "unknown" }),

src/client/features/search-tabs/useSearchTabs.ts

@@ -1,4 +1,8 @@
 import { useCallback, useMemo, useSyncExternalStore } from "react";
+import {
+  researchScopeSchema,
+  type ResearchScope,
+} from "@/shared/researchScope";
 import type { SearchTab, SearchTabInput } from "./types";
 
 type TabsState = {
@@ -24,21 +28,28 @@ function isRecord(value: unknown): value is Record<string, unknown> {
   return typeof value === "object" && value !== null;
 }
 
+function toResearchScope(value: unknown): ResearchScope | null {
+  const parsed = researchScopeSchema.safeParse(value);
+  return parsed.success ? parsed.data : null;
+}
+
 function parseTabInput(value: unknown): SearchTabInput | null {
   if (!isRecord(value)) return null;
   if (value.type === "backlinks") {
     if (typeof value.target !== "string" || value.target === "") return null;
-    if (value.scope !== "domain" && value.scope !== "page") return null;
+    // Legacy backlinks tabs stored "page"; "domain" survives as a valid scope.
+    const scope =
+      value.scope === "page" ? "exact_url" : toResearchScope(value.scope);
+    if (!scope) return null;
     return {
       type: "backlinks",
       target: value.target,
-      scope: value.scope,
+      scope,
     };
   }
 
   if (value.type === "domain") {
     if (typeof value.domain !== "string" || value.domain === "") return null;
-    if (typeof value.subdomains !== "boolean") return null;
     // locationCode is optional in DomainSearchTabInput: tabs opened at the
     // default location persist no loc param, so accept a missing key.
     if (
@@ -47,10 +58,19 @@ function parseTabInput(value: unknown): SearchTabInput | null {
     ) {
       return null;
     }
+    // Legacy tabs stored an "include subdomains" boolean instead of a scope.
+    const scope =
+      toResearchScope(value.scope) ??
+      (typeof value.subdomains === "boolean"
+        ? value.subdomains
+          ? "subdomains"
+          : "domain"
+        : null);
+    if (!scope) return null;
     return {
       type: "domain",
       domain: value.domain,
-      subdomains: value.subdomains,
+      scope,
       locationCode:
         typeof value.locationCode === "number" ? value.locationCode : undefined,
     };

src/client/hooks/useBacklinksSearchHistory.ts

@@ -1,21 +1,62 @@
 import { z } from "zod";
 import { useLocalHistoryStore } from "@/client/hooks/useLocalHistoryStore";
 import { jsonCodec } from "@/shared/json";
+import {
+  researchScopeSchema,
+  type ResearchScope,
+} from "@/shared/researchScope";
 
 export interface BacklinksSearchHistoryItem {
   target: string;
-  scope: "domain" | "page";
+  scope: ResearchScope;
   timestamp: number;
+  /** Marks items written with research-scope values (see the codec below). */
+  scopeVersion: typeof SCOPE_VERSION;
 }
 
-type AddBacklinksSearchInput = Omit<BacklinksSearchHistoryItem, "timestamp">;
+type AddBacklinksSearchInput = Omit<
+  BacklinksSearchHistoryItem,
+  "timestamp" | "scopeVersion"
+>;
 
 const MAX_HISTORY = 20;
+const SCOPE_VERSION = 2;
 
-const backlinksSearchHistoryItemSchema = z.object({
+/**
+ * Before research scopes, "domain" meant the hostname plus its subdomains and
+ * "page" meant one URL. Both names survive with different meanings, so only
+ * items lacking `scopeVersion` get translated — a new "domain" pick must not
+ * be re-read as "subdomains".
+ */
+const LEGACY_SCOPES: Record<string, ResearchScope> = {
+  domain: "subdomains",
+  page: "exact_url",
+};
+
+const backlinksSearchHistoryItemSchema = z
+  .object({
     target: z.string(),
-  scope: z.enum(["domain", "page"]),
+    scope: z.string(),
+    scopeVersion: z.literal(SCOPE_VERSION).optional(),
     timestamp: z.number(),
+  })
+  .transform((item, ctx) => {
+    const scope = researchScopeSchema.safeParse(
+      item.scopeVersion === SCOPE_VERSION
+        ? item.scope
+        : LEGACY_SCOPES[item.scope],
+    );
+    if (!scope.success) {
+      ctx.addIssue({ code: "custom", message: "Unknown backlinks scope" });
+      return z.NEVER;
+    }
+
+    return {
+      target: item.target,
+      scope: scope.data,
+      timestamp: item.timestamp,
+      scopeVersion: SCOPE_VERSION,
+    } satisfies BacklinksSearchHistoryItem;
   });
 
 const backlinksSearchHistorySchema = z.array(backlinksSearchHistoryItemSchema);
@@ -43,6 +84,7 @@ export function useBacklinksSearchHistory(projectId: string) {
     createItem: (item) => ({
       ...item,
       timestamp: Date.now(),
+      scopeVersion: SCOPE_VERSION,
     }),
     getItemKey: (item) => item.timestamp,
   });

src/client/hooks/useBrandLookupSearchHistory.ts

@@ -1,10 +1,14 @@
 import { z } from "zod";
 import { useTimestampedSearchHistory } from "@/client/hooks/useTimestampedSearchHistory";
+import { researchScopeSchema } from "@/shared/researchScope";
 
 const brandLookupSearchBodySchema = z.object({
   query: z.string(),
   // Optional/defaulted so pre-existing history entries (query only) still parse.
   competitors: z.array(z.string()).optional().default([]),
+  // Absent on entries saved before scopes existed, and on lookups that used
+  // the query's default scope — both re-derive the default on restore.
+  scope: researchScopeSchema.optional(),
 });
 
 type BrandLookupSearchBody = z.infer<typeof brandLookupSearchBodySchema>;
@@ -21,6 +25,7 @@ export function useBrandLookupSearchHistory(projectId: string) {
     // the saved (already paid for) Share-of-Voice comparison of the same brand.
     isSame: (a, b) =>
       a.query === b.query &&
-      a.competitors.join(",") === b.competitors.join(","),
+      a.competitors.join(",") === b.competitors.join(",") &&
+      a.scope === b.scope,
   });
 }

src/client/hooks/useDomainSearchHistory.ts

@@ -1,13 +1,17 @@
 import { z } from "zod";
 import { useLocalHistoryStore } from "@/client/hooks/useLocalHistoryStore";
 import { jsonCodec } from "@/shared/json";
+import {
+  researchScopeSchema,
+  type ResearchScope,
+} from "@/shared/researchScope";
 
 type DomainSortMode = "rank" | "traffic" | "volume" | "score" | "cpc";
 type DomainTab = "keywords" | "pages";
 
 export interface DomainSearchHistoryItem {
   domain: string;
-  subdomains: boolean;
+  scope: ResearchScope;
   sort: DomainSortMode;
   tab: DomainTab;
   locationCode?: number;
@@ -18,14 +22,24 @@ type AddDomainSearchInput = Omit<DomainSearchHistoryItem, "timestamp">;
 
 const MAX_HISTORY = 20;
 
-const domainSearchHistoryItemSchema = z.object({
+const domainSearchHistoryItemSchema = z
+  .object({
     domain: z.string(),
-  subdomains: z.boolean(),
+    scope: researchScopeSchema.optional(),
+    /** Legacy field: pre-scope history encoded "Include subdomains" here. */
+    subdomains: z.boolean().optional(),
     sort: z.enum(["rank", "traffic", "volume", "score", "cpc"]),
     tab: z.enum(["keywords", "pages"]),
     locationCode: z.number().int().positive().optional(),
     timestamp: z.number(),
-});
+  })
+  .transform(
+    ({ subdomains, scope, ...item }): DomainSearchHistoryItem => ({
+      ...item,
+      // Legacy items always carried the boolean, so scope-less means true.
+      scope: scope ?? (subdomains === false ? "domain" : "subdomains"),
+    }),
+  );
 
 const domainSearchHistorySchema = z.array(domainSearchHistoryItemSchema);
 const domainSearchHistoryCodec = jsonCodec(domainSearchHistorySchema);
@@ -36,7 +50,7 @@ function isSameSearch(
 ): boolean {
   return (
     a.domain === b.domain &&
-    a.subdomains === b.subdomains &&
+    a.scope === b.scope &&
     a.sort === b.sort &&
     a.tab === b.tab &&
     a.locationCode === b.locationCode

src/routes/_project/p/$projectId/backlinks.tsx

@@ -1,10 +1,10 @@
 import { createFileRoute, useNavigate } from "@tanstack/react-router";
 import { BacklinksPage } from "@/client/features/backlinks/BacklinksPage";
-import { inferBacklinksSearchScopeFromTarget } from "@/client/features/backlinks/backlinksSearchScope";
 import {
   DEFAULT_BACKLINKS_PAGE_SIZE,
   backlinksSearchSchema,
 } from "@/types/schemas/backlinks";
+import { defaultScopeForInput } from "@/shared/researchScope";
 
 export const Route = createFileRoute("/_project/p/$projectId/backlinks")({
   validateSearch: backlinksSearchSchema,
@@ -24,7 +24,7 @@ function BacklinksRoute() {
     order,
     view,
   } = Route.useSearch();
-  const scope = rawScope ?? inferBacklinksSearchScopeFromTarget(target);
+  const scope = rawScope ?? defaultScopeForInput(target);
 
   return (
     <BacklinksPage
@@ -33,7 +33,8 @@ function BacklinksRoute() {
       searchState={{
         target,
         scope,
-        tab,
+        // Referring domains can't be filtered to a subfolder.
+        tab: scope === "subfolder" && tab === "domains" ? "backlinks" : tab,
         page,
         pageSize: size,
         sort,

src/routes/_project/p/$projectId/brand-lookup.tsx

@@ -11,14 +11,15 @@ function BrandLookupRoute() {
   const { projectId } = Route.useParams();
   const navigate = useNavigate({ from: Route.fullPath });
   // `c` is already an opaque competitor string array via the schema transform.
-  const { q = "", c = [] } = Route.useSearch();
+  const { q = "", c = [], scope } = Route.useSearch();
 
   return (
     <BrandLookupPage
       projectId={projectId}
       initialQuery={q}
       initialCompetitors={c}
-      onSearchChange={(nextQuery, nextCompetitors) => {
+      initialScope={scope}
+      onSearchChange={(nextQuery, nextCompetitors, nextScope) => {
         void navigate({
           search: (prev) => ({
             ...prev,
@@ -28,6 +29,9 @@ function BrandLookupRoute() {
               nextCompetitors.length > 0
                 ? nextCompetitors.join(",")
                 : undefined,
+            // The page passes a scope only when it differs from the default
+            // derived from `q`.
+            scope: nextScope,
           }),
           replace: true,
         });

src/routes/_project/p/$projectId/domain.tsx

@@ -13,7 +13,6 @@ import { useProjectMarket } from "@/client/features/projects/useProjectMarket";
 
 const DEFAULT_DOMAIN_SEARCH = {
   domain: "",
-  subdomains: true,
   sort: "traffic",
   order: undefined,
   tab: "keywords",

src/server/features/ai-search/services/brandLookup.test.ts

@@ -25,8 +25,18 @@ vi.mock("@/server/lib/dataforseo", () => {
     CHATGPT_LANGUAGE_CODE: "en",
     CHATGPT_LOCATION_CODE: 2840,
     buildLlmTarget: vi.fn(
-      ({ type, value }: { type: "domain" | "keyword"; value: string }) =>
+      ({
-        type === "domain" ? { domain: value } : { keyword: value },
+        type,
+        value,
+        includeSubdomains,
+      }: {
+        type: "domain" | "keyword";
+        value: string;
+        includeSubdomains?: boolean;
+      }) =>
+        type === "domain"
+          ? { domain: value, include_subdomains: includeSubdomains ?? true }
+          : { keyword: value },
     ),
     createDataforseoClient: vi.fn(() => dataforseoClientMock),
   };
@@ -89,6 +99,7 @@ function baseArgs(overrides: Partial<ShapeArgs>): ShapeArgs {
   return {
     query: "acme",
     detected: { type: "keyword", value: "acme" },
+    researchTarget: null,
     platformBundles: [
       platformBundle("chat_gpt", 10, 100),
       platformBundle("google", 5, 50),
@@ -208,6 +219,37 @@ describe("getBrandLookup", () => {
       dataforseoClientMock.aiSearch.aggregatedMetrics,
     ).not.toHaveBeenCalled();
   });
+
+  it("drops subdomains and keys the cache on scope for a URL query", async () => {
+    resetBrandLookupMocks();
+
+    const result = await getBrandLookup(
+      {
+        projectId: "project_123",
+        query: "https://acme.com/blog",
+        competitors: [],
+        locationCode: 2840,
+        languageCode: "en",
+      },
+      billingCustomer,
+    );
+
+    // No URL-level targeting exists upstream: the call is domain-only with
+    // subdomains excluded, and page rows are filtered in shaping.
+    expect(
+      dataforseoClientMock.aiSearch.aggregatedMetrics,
+    ).toHaveBeenCalledWith(
+      expect.objectContaining({
+        target: { domain: "acme.com", include_subdomains: false },
+      }),
+    );
+    expect(cacheMock.buildCacheKey).toHaveBeenCalledWith(
+      "ai-search:brand-lookup",
+      expect.objectContaining({ scope: "subfolder", path: "/blog" }),
+    );
+    expect(result.resolvedTarget).toBe("acme.com/blog");
+    expect(result.aggregatesAreDomainLevel).toBe(true);
+  });
 });
 
 describe("resolveCompetitorGroups", () => {

src/server/features/ai-search/services/brandLookup.ts

@@ -26,6 +26,10 @@ import {
   type BrandLookupResult,
 } from "@/types/schemas/ai-search";
 import { detectTarget } from "@/shared/targetDetection";
+import {
+  parseResearchTarget,
+  type ResearchTarget,
+} from "@/shared/researchScope";
 
 /**
  * Brand Lookup is the AI-search analog of Domain Overview. The user types a
@@ -49,6 +53,11 @@ export async function getBrandLookup(
   billingCustomer: BillingCustomerContext,
 ): Promise<BrandLookupResult> {
   const detected = detectTarget(input.query);
+  const researchTarget = resolveResearchTarget(input, detected);
+  // The LLM mentions API only scopes a domain target by subdomain inclusion;
+  // exact_url/subfolder are honored by post-filtering page rows in shaping.
+  const includeSubdomains =
+    researchTarget === null || researchTarget.scope === "subdomains";
   const competitorGroups = resolveCompetitorGroups(
     detected.value,
     input.competitors,
@@ -71,6 +80,16 @@ export async function getBrandLookup(
       .join("|"),
     locationCode: input.locationCode,
     languageCode: input.languageCode,
+    // Scope changes both the provider call (include_subdomains) and the
+    // page-level filtering, so it must not share a cache entry. The path only
+    // affects output under URL scopes — keying it for domain/subdomains would
+    // re-buy identical fan-outs for example.com vs example.com/blog.
+    scope: researchTarget?.scope ?? null,
+    path:
+      researchTarget?.scope === "exact_url" ||
+      researchTarget?.scope === "subfolder"
+        ? researchTarget.path
+        : "",
   });
 
   const cached = brandLookupResultSchema.safeParse(await getCached(cacheKey));
@@ -78,7 +97,7 @@ export async function getBrandLookup(
     return {
       ...cached.data,
       query: input.query,
-      resolvedTarget: detected.value,
+      resolvedTarget: researchTarget?.display ?? detected.value,
     };
   }
 
@@ -92,7 +111,13 @@ export async function getBrandLookup(
   for (const platform of PLATFORMS) {
     settled.push(
       await settle(() =>
-        fetchPlatformData(platform, detected, input, dataforseo),
+        fetchPlatformData(
+          platform,
+          detected,
+          includeSubdomains,
+          input,
+          dataforseo,
+        ),
       ),
     );
   }
@@ -102,7 +127,13 @@ export async function getBrandLookup(
   const crossSettled =
     competitorGroups.length > 0
       ? await settle(() =>
-          fetchCrossAggregated(detected, competitorGroups, input, dataforseo),
+          fetchCrossAggregated(
+            detected,
+            competitorGroups,
+            includeSubdomains,
+            input,
+            dataforseo,
+          ),
         )
       : ({ status: "fulfilled", value: [] } as PromiseFulfilledResult<
           CrossOutcome[]
@@ -125,6 +156,7 @@ export async function getBrandLookup(
   const result = shapeResult({
     query: input.query,
     detected,
+    researchTarget,
     platformBundles,
     crossOutcomes,
     competitorKeys: competitorGroups.map((g) => g.label),
@@ -151,6 +183,26 @@ export async function getBrandLookup(
   return result;
 }
 
+/**
+ * Scopes only apply to domain/URL queries — a brand keyword has no URL to
+ * narrow. A domain the parser rejects (fake TLD) keeps today's unscoped
+ * behavior and fails downstream with the provider's own validation error.
+ */
+function resolveResearchTarget(
+  input: BrandLookupInput,
+  detected: ReturnType<typeof detectTarget>,
+): ResearchTarget | null {
+  if (detected.type !== "domain") return null;
+  const parsed = parseResearchTarget(input.query, input.scope);
+  if (!parsed.ok) {
+    // An explicit scope that doesn't fit the input (Subfolder without a path)
+    // must error, not silently run an unscoped lookup.
+    if (input.scope) throw new AppError("VALIDATION_ERROR", parsed.message);
+    return null;
+  }
+  return parsed.target;
+}
+
 async function settle<T>(
   execute: () => Promise<T>,
 ): Promise<PromiseSettledResult<T>> {
@@ -169,12 +221,14 @@ type PlatformFetchInput = Pick<
 async function fetchPlatformData(
   platform: LlmPlatform,
   detected: ReturnType<typeof detectTarget>,
+  includeSubdomains: boolean,
   input: PlatformFetchInput,
   dataforseo: ReturnType<typeof createDataforseoClient>,
 ): Promise<PlatformBundle> {
   const target = buildLlmTarget({
     type: detected.type,
     value: detected.value,
+    includeSubdomains,
   });
 
   // ChatGPT mentions DB only contains US/en data per DataForSEO docs.
@@ -240,23 +294,33 @@ async function fetchPlatformData(
  * single failure doesn't discard the other — matching the per-platform
  * fan-out in {@link getBrandLookup}. The target's aggregation_key is the
  * resolved target value so SoV can flag the target row.
+ *
+ * Share of Voice always compares domain against domain — the provider has no
+ * URL-level targeting — so every group (target and competitors) uses the same
+ * subdomain rule and the UI labels the section domain-level under URL scopes.
  */
 async function fetchCrossAggregated(
   detected: ReturnType<typeof detectTarget>,
   competitors: CompetitorGroup[],
+  includeSubdomains: boolean,
   input: PlatformFetchInput,
   dataforseo: ReturnType<typeof createDataforseoClient>,
 ): Promise<CrossOutcome[]> {
   const groups = [
     {
       key: detected.value,
-      target: buildLlmTarget({ type: detected.type, value: detected.value }),
+      target: buildLlmTarget({
+        type: detected.type,
+        value: detected.value,
+        includeSubdomains,
+      }),
     },
     ...competitors.map((competitor) => ({
       key: competitor.label,
       target: buildLlmTarget({
         type: competitor.detected.type,
         value: competitor.detected.value,
+        includeSubdomains,
       }),
     })),
   ];

src/server/features/ai-search/services/brandLookupShaping.test.ts

@@ -6,6 +6,7 @@ import type {
   LlmTopPagesItem,
 } from "@/server/lib/dataforseoLlmSchemas";
 import { brandLookupResultSchema } from "@/types/schemas/ai-search";
+import { parseResearchTarget } from "@/shared/researchScope";
 
 function platformBundle(
   platform: "chat_gpt" | "google",
@@ -46,6 +47,7 @@ function baseArgs(overrides: Partial<ShapeArgs> = {}): ShapeArgs {
   return {
     query: "acme",
     detected: { type: "keyword", value: "acme" },
+    researchTarget: null,
     platformBundles: [
       platformBundle("chat_gpt", 10, 100),
       platformBundle("google", 5, 50),
@@ -163,4 +165,64 @@ describe("shapeResult", () => {
     });
     expect(brandLookupResultSchema.safeParse(result).success).toBe(true);
   });
+
+  it("keeps only in-scope page rows and prompts under a subfolder scope", () => {
+    const parsed = parseResearchTarget("acme.com/blog", "subfolder");
+    if (!parsed.ok) throw new Error(parsed.message);
+
+    const result = shapeResult(
+      baseArgs({
+        detected: { type: "domain", value: "acme.com" },
+        researchTarget: parsed.target,
+        platformBundles: [
+          {
+            platform: "google",
+            status: "success",
+            bundle: {
+              aggregated: {
+                platform: [
+                  { key: "google", mentions: 12, ai_search_volume: 120 },
+                ],
+              },
+              topPages: [
+                page("https://acme.com/blog/post"),
+                // Sibling path, and another domain cited alongside the brand.
+                page("https://acme.com/blogging"),
+                page("https://other.example/review"),
+              ],
+              mentions: [
+                mention("in scope", "https://acme.com/blog/post"),
+                mention("out of scope", "https://acme.com/pricing"),
+              ],
+              complete: true,
+            },
+          },
+        ],
+      }),
+    );
+
+    expect(result.topPages.map((row) => row.url)).toEqual([
+      "https://acme.com/blog/post",
+    ]);
+    expect(result.topQueries.map((row) => row.question)).toEqual(["in scope"]);
+    // Mentions can't be narrowed upstream, so they stay and get flagged.
+    expect(result.totalMentions).toBe(12);
+    expect(result.aggregatesAreDomainLevel).toBe(true);
+    expect(result.resolvedTarget).toBe("acme.com/blog");
   });
+});
+
+function page(url: string): LlmTopPagesItem {
+  return {
+    key: url,
+    platform: [{ key: "google", mentions: 2, ai_search_volume: 20 }],
+  };
+}
+
+function mention(question: string, sourceUrl: string): LlmMentionItem {
+  return {
+    question,
+    ai_search_volume: 10,
+    sources: [{ url: sourceUrl }],
+  };
+}

src/server/features/ai-search/services/brandLookupShaping.ts

@@ -19,6 +19,10 @@ import {
 } from "@/server/features/ai-search/services/shareOfVoice";
 import type { BrandLookupResult } from "@/types/schemas/ai-search";
 import type { detectTarget } from "@/shared/targetDetection";
+import {
+  urlMatchesResearchTarget,
+  type ResearchTarget,
+} from "@/shared/researchScope";
 
 const TOP_QUERIES_PER_PLATFORM = 25;
 const TOP_SOURCES_PER_PLATFORM = 10;
@@ -45,6 +49,8 @@ export type PlatformOutcome = {
 export type ShapeArgs = {
   query: string;
   detected: ReturnType<typeof detectTarget>;
+  /** Resolved research target for domain queries; null for brand keywords. */
+  researchTarget: ResearchTarget | null;
   platformBundles: PlatformOutcome[];
   crossOutcomes: CrossOutcome[];
   /** Labels of the resolved competitor groups, as sent to cross_aggregated. */
@@ -54,6 +60,11 @@ export type ShapeArgs = {
 };
 
 export function shapeResult(args: ShapeArgs): BrandLookupResult {
+  // Post-filter page URLs only for URL scopes; domain/subdomains were already
+  // scoped in the provider call, and brand-keyword queries have no target.
+  const scope = args.researchTarget?.scope;
+  const pageFilter =
+    scope === "exact_url" || scope === "subfolder" ? args.researchTarget : null;
   const successfulBundles = args.platformBundles.filter(
     (b): b is PlatformOutcome & { bundle: PlatformBundle } =>
       b.status === "success" && b.bundle !== null,
@@ -104,9 +115,10 @@ export function shapeResult(args: ShapeArgs): BrandLookupResult {
       sourcesPerPlatform: TOP_SOURCES_PER_PLATFORM,
       keywordsPerSource: KEYWORDS_PER_SOURCE,
     },
+    pageFilter,
   );
 
-  const topQueries = shapeTopQueries(successfulBundles);
+  const topQueries = shapeTopQueries(successfulBundles, pageFilter);
   const trendBundles = chatGptLocaleMatches
     ? successfulBundles
     : successfulBundles.filter((b) => b.platform !== "chat_gpt");
@@ -129,7 +141,9 @@ export function shapeResult(args: ShapeArgs): BrandLookupResult {
   return {
     query: args.query,
     detectedTargetType: args.detected.type,
-    resolvedTarget: args.detected.value,
+    resolvedTarget: args.researchTarget?.display ?? args.detected.value,
+    scope: args.researchTarget?.scope ?? null,
+    aggregatesAreDomainLevel: pageFilter !== null,
     fetchedAt: new Date().toISOString(),
     hasData,
     totalMentions,
@@ -144,6 +158,7 @@ export function shapeResult(args: ShapeArgs): BrandLookupResult {
 
 function shapeTopQueries(
   bundles: Array<PlatformOutcome & { bundle: PlatformBundle }>,
+  pageFilter: ResearchTarget | null,
 ): BrandLookupResult["topQueries"] {
   return sortBy(
     bundles.flatMap((bundle) =>
@@ -153,6 +168,17 @@ function shapeTopQueries(
             (item): item is LlmMentionItem & { question: string } =>
               typeof item.question === "string" && item.question.length > 0,
           )
+          // Under a URL scope a prompt only counts when the answer actually
+          // cited a page in scope — a brand named in the answer text is
+          // domain-level evidence we must not attribute to the page.
+          .filter(
+            (item) =>
+              pageFilter === null ||
+              (item.sources ?? []).some((source) => {
+                const url = safeHttpUrl(source.url);
+                return url != null && urlMatchesResearchTarget(url, pageFilter);
+              }),
+          )
           .map((item) => ({
             question: truncate(item.question, MAX_QUESTION_LENGTH),
             platform: bundle.platform,

src/server/features/ai-search/services/citedSources.ts

@@ -7,6 +7,10 @@ import type {
 import { safeHostname, safeHttpUrl } from "@/server/features/ai-search/safeUrl";
 import { roundOrNull } from "@/server/features/ai-search/services/shareOfVoice";
 import type { BrandLookupResult } from "@/types/schemas/ai-search";
+import {
+  urlMatchesResearchTarget,
+  type ResearchTarget,
+} from "@/shared/researchScope";
 
 type Bundle = {
   platform: LlmPlatform;
@@ -24,10 +28,15 @@ const MAX_QUESTION_LENGTH = 500;
  * examples from the mentions sample when the exact cited URL appears there.
  * The page metrics stay authoritative while the prompt examples remain plainly
  * sample-based.
+ *
+ * `pageFilter` narrows the rows to a URL-scoped research target (the provider
+ * has no URL-level targeting). Filtering happens before the per-platform cap so
+ * in-scope pages can't be crowded out by out-of-scope ones.
  */
 export function deriveCitedSources(
   bundles: Bundle[],
   limits: { sourcesPerPlatform: number; keywordsPerSource: number },
+  pageFilter: ResearchTarget | null = null,
 ): BrandLookupResult["topPages"] {
   const promptExamples = buildPromptExamples(bundles);
 
@@ -36,6 +45,9 @@ export function deriveCitedSources(
       .map((page) => {
         const url = safeHttpUrl(page.key);
         if (!url || url.length > MAX_URL_LENGTH) return null;
+        if (pageFilter && !urlMatchesResearchTarget(url, pageFilter)) {
+          return null;
+        }
         const platformGroup = page.platform?.find(
           (entry) => entry.key === bundle.platform,
         );

src/server/features/backlinks/services/BacklinksService.billing.test.ts

@@ -37,6 +37,19 @@ const billingCustomer = {
   userEmail: "team@example.com",
 };
 
+function mockTarget(
+  overrides: Partial<ReturnType<typeof normalizeBacklinksTarget>> = {},
+) {
+  vi.mocked(normalizeBacklinksTarget).mockReturnValue({
+    apiTarget: "example.com",
+    displayTarget: "example.com",
+    scope: "domain",
+    includeSubdomains: false,
+    path: "",
+    ...overrides,
+  });
+}
+
 const pageInputDefaults = {
   projectId: "project_123",
   page: 1,
@@ -63,11 +76,7 @@ beforeEach(() => {
 });
 
 it("profiles only the summary and history for the overview and reuses cache on repeat", async () => {
-  vi.mocked(normalizeBacklinksTarget).mockReturnValue({
+  mockTarget();
-    apiTarget: "example.com",
-    displayTarget: "example.com",
-    scope: "domain",
-  });
   backlinksSummaryMock.mockResolvedValue({
     rank: 42,
     backlinks: 1200,
@@ -115,11 +124,7 @@ it("profiles only the summary and history for the overview and reuses cache on r
 });
 
 it("profiles backlink rows per page with offset and total count", async () => {
-  vi.mocked(normalizeBacklinksTarget).mockReturnValue({
+  mockTarget();
-    apiTarget: "example.com",
-    displayTarget: "example.com",
-    scope: "domain",
-  });
   backlinksRowsMock.mockResolvedValue({
     items: [
       {
@@ -172,11 +177,7 @@ it("profiles backlink rows per page with offset and total count", async () => {
 });
 
 it("translates filters into DataForSEO conditions for backlink rows", async () => {
-  vi.mocked(normalizeBacklinksTarget).mockReturnValue({
+  mockTarget();
-    apiTarget: "example.com",
-    displayTarget: "example.com",
-    scope: "domain",
-  });
   backlinksRowsMock.mockResolvedValue({ items: [], totalCount: 0 });
 
   await service.profileBacklinksPage(
@@ -211,10 +212,11 @@ it("translates filters into DataForSEO conditions for backlink rows", async () =
 });
 
 it("profiles referring domains and top pages pages separately", async () => {
-  vi.mocked(normalizeBacklinksTarget).mockReturnValue({
+  mockTarget({
     apiTarget: "https://example.com/foo",
     displayTarget: "https://example.com/foo",
-    scope: "page",
+    scope: "exact_url",
+    includeSubdomains: true,
   });
   referringDomainsMock.mockResolvedValue({
     items: [
@@ -269,11 +271,7 @@ it("profiles referring domains and top pages pages separately", async () => {
 });
 
 it("does not fall back to target spam score for referring domains", async () => {
-  vi.mocked(normalizeBacklinksTarget).mockReturnValue({
+  mockTarget();
-    apiTarget: "example.com",
-    displayTarget: "example.com",
-    scope: "domain",
-  });
   referringDomainsMock.mockResolvedValue({
     items: [
       {
@@ -304,12 +302,8 @@ it("does not fall back to target spam score for referring domains", async () =>
   expect(domains.rows[0]?.spamScore).toBeNull();
 });
 
-it("keeps page cache entries isolated per page and per organization", async () => {
+it("keeps page cache entries isolated per page, organization, and scope", async () => {
-  vi.mocked(normalizeBacklinksTarget).mockReturnValue({
+  mockTarget();
-    apiTarget: "example.com",
-    displayTarget: "example.com",
-    scope: "domain",
-  });
   backlinksRowsMock.mockResolvedValue({ items: [], totalCount: 0 });
 
   const input = {
@@ -331,6 +325,14 @@ it("keeps page cache entries isolated per page and per organization", async () =
     userEmail: "other@example.com",
   });
   expect(backlinksRowsMock).toHaveBeenCalledTimes(3);
+
+  // Same hostname, subdomains included: a different result set, not a cache hit.
+  mockTarget({ scope: "subdomains", includeSubdomains: true });
+  await service.profileBacklinksPage(
+    { ...input, scope: "subdomains" },
+    billingCustomer,
+  );
+  expect(backlinksRowsMock).toHaveBeenCalledTimes(4);
 });
 
 function parseCachedValue(raw: string): unknown {
@@ -340,3 +342,49 @@ function parseCachedValue(raw: string): unknown {
     return null;
   }
 }
+
+it("builds subfolder overview totals from two filtered backlink counts", async () => {
+  mockTarget({
+    displayTarget: "example.com/blog",
+    scope: "subfolder",
+    path: "/blog",
+  });
+  backlinksRowsMock
+    .mockResolvedValueOnce({ items: [], totalCount: 2500 })
+    .mockResolvedValueOnce({ items: [], totalCount: 180 });
+
+  const { overview } = await service.profileOverview(
+    { target: "example.com/blog", scope: "subfolder" },
+    billingCustomer,
+  );
+
+  expect(overview.summary.backlinks).toBe(2500);
+  expect(overview.summary.referringDomains).toBe(180);
+  expect(overview.summary.rank).toBeNull();
+  expect(overview.trends).toEqual([]);
+  expect(backlinksSummaryMock).not.toHaveBeenCalled();
+  expect(backlinksHistoryMock).not.toHaveBeenCalled();
+  expect(backlinksRowsMock).toHaveBeenCalledTimes(2);
+  expect(backlinksRowsMock).toHaveBeenNthCalledWith(
+    1,
+    expect.objectContaining({
+      mode: "as_is",
+      limit: 1,
+      filters: [
+        [
+          ["url_to", "like", "%://example.com/blog"],
+          "or",
+          ["url_to", "like", "%://example.com/blog/%"],
+          "or",
+          ["url_to", "like", "%://www.example.com/blog"],
+          "or",
+          ["url_to", "like", "%://www.example.com/blog/%"],
+        ],
+      ],
+    }),
+  );
+  expect(backlinksRowsMock).toHaveBeenNthCalledWith(
+    2,
+    expect.objectContaining({ mode: "one_per_domain", limit: 1 }),
+  );
+});

src/server/features/backlinks/services/BacklinksService.ts

@@ -25,7 +25,7 @@ const defaultCache: BacklinksCache = {
 
 type BacklinksPageCacheInput = {
   target: string;
-  scope?: "domain" | "page";
+  scope?: BacklinksLookupInput["scope"];
   page: number;
   pageSize: number;
   sortField: string;
@@ -124,6 +124,12 @@ function buildTargetCacheInput(
     organizationId: billingCustomer.organizationId,
     target: normalizedTarget.apiTarget,
     scope: normalizedTarget.scope,
+    // Subfolder scope keeps the hostname as the API target, so the path must
+    // separate cache entries.
+    path: normalizedTarget.path,
+    // Same hostname, different result set — and keeping it in the key retires
+    // entries written before scopes could exclude subdomains.
+    includeSubdomains: normalizedTarget.includeSubdomains,
   };
 }
 

src/server/features/backlinks/services/backlinksOverviewSchema.ts

@@ -56,7 +56,7 @@ const backlinksNewLostTrendRowSchema = z.object({
 export const backlinksOverviewSchema = z.object({
   target: z.string(),
   displayTarget: z.string(),
-  scope: z.enum(["domain", "page"]),
+  scope: z.enum(["exact_url", "subfolder", "domain", "subdomains"]),
   summary: z.object({
     rank: z.number().nullable(),
     backlinks: z.number().nullable(),

src/server/features/backlinks/services/backlinksRowMappers.ts

@@ -0,0 +1,73 @@
+import type {
+  BacklinksItem,
+  DomainPageSummaryItem,
+  ReferringDomainItem,
+} from "@/server/lib/dataforseo";
+
+export function normalizeHistoryDate(value: string | null | undefined) {
+  return value ? value.slice(0, 10) : null;
+}
+
+export function mapBacklinksRows(rows: BacklinksItem[]) {
+  return rows.map((item) => ({
+    domainFrom: item.domain_from ?? null,
+    urlFrom: item.url_from ?? null,
+    urlTo: item.url_to ?? null,
+    anchor: item.anchor ?? null,
+    itemType: item.item_type ?? null,
+    isDofollow: item.dofollow ?? null,
+    relAttributes: item.rel_attributes ?? item.attributes ?? [],
+    rank: item.rank ?? null,
+    domainFromRank: item.domain_from_rank ?? null,
+    pageFromRank: item.page_from_rank ?? null,
+    spamScore: item.backlink_spam_score ?? item.backlinks_spam_score ?? null,
+    firstSeen: item.first_seen ?? null,
+    lastSeen: item.lost_date ?? item.last_visited ?? null,
+    isLost: item.is_lost ?? Boolean(item.lost_date),
+    isBroken: item.is_broken ?? false,
+    linksCount: item.links_count ?? null,
+  }));
+}
+
+export function mapReferringDomainsRows(rows: ReferringDomainItem[]) {
+  return rows.map((item) => ({
+    domain: item.domain ?? null,
+    backlinks: item.backlinks ?? null,
+    referringPages: item.referring_pages ?? null,
+    rank: item.rank ?? null,
+    spamScore: item.backlinks_spam_score ?? null,
+    firstSeen: item.first_seen ?? null,
+    brokenBacklinks: item.broken_backlinks ?? null,
+    brokenPages: item.broken_pages ?? null,
+  }));
+}
+
+export function mapTopPagesRows(rows: DomainPageSummaryItem[]) {
+  return rows.map((item) => ({
+    page: item.page ?? item.url ?? null,
+    backlinks: item.backlinks ?? null,
+    referringDomains: item.referring_domains ?? null,
+    rank: item.rank ?? null,
+    brokenBacklinks: item.broken_backlinks ?? null,
+  }));
+}
+
+export function buildPageResult<TRow>(
+  input: { page: number; pageSize: number },
+  offset: number,
+  data: { rows: TRow[]; totalCount: number | null },
+) {
+  const hasMore =
+    data.totalCount != null
+      ? offset + data.rows.length < data.totalCount
+      : data.rows.length === input.pageSize;
+
+  return {
+    rows: data.rows,
+    totalCount: data.totalCount,
+    hasMore,
+    page: input.page,
+    pageSize: input.pageSize,
+    fetchedAt: new Date().toISOString(),
+  };
+}

src/server/features/backlinks/services/backlinksServiceData.ts

@@ -5,17 +5,15 @@ import {
   createDataforseoClient,
   normalizeBacklinksTarget,
   type BacklinksHistoryItem,
-  type BacklinksItem,
   type BacklinksSummaryItem,
-  type DomainPageSummaryItem,
-  type ReferringDomainItem,
 } from "@/server/lib/dataforseo";
-import type {
+import {
-  BacklinksLookupInput,
+  normalizeBacklinksSpamFilterOptions,
-  BacklinksRowsPageInput,
+  type BacklinksLookupInput,
-  BacklinksSpamFilterOptions,
+  type BacklinksRowsPageInput,
-  ReferringDomainsPageInput,
+  type BacklinksSpamFilterOptions,
-  TopPagesPageInput,
+  type ReferringDomainsPageInput,
+  type TopPagesPageInput,
 } from "@/types/schemas/backlinks";
 
 import {
@@ -36,6 +34,21 @@ import {
   buildTopPagesApiFilters,
   buildTopPagesOrderBy,
 } from "@/server/features/backlinks/services/backlinksApiFilters";
+import {
+  buildBacklinksScopeFilter,
+  countExpressionConditions,
+  prependScopeClauses,
+} from "@/server/lib/dataforseo/researchScopeFilters";
+import { buildSubfolderOverview } from "@/server/features/backlinks/services/backlinksSubfolderOverview";
+import {
+  buildPageResult,
+  mapBacklinksRows,
+  mapReferringDomainsRows,
+  mapTopPagesRows,
+  normalizeHistoryDate,
+} from "@/server/features/backlinks/services/backlinksRowMappers";
+import { assertFilterConditionBudget } from "@/server/lib/dataforseo/filters";
+import { AppError } from "@/server/lib/errors";
 
 // The page-request schemas carry projectId for the web middleware; the
 // service layer is organization-scoped and never reads it.
@@ -61,10 +74,6 @@ export type BacklinksCache = {
   set(key: string, data: unknown, ttlSeconds: number): Promise<void>;
 };
 
-type BacklinksOverviewProfile = {
-  overview: BacklinksOverviewResult;
-};
-
 type BacklinksDateRange = {
   dateFrom: string;
   dateTo: string;
@@ -76,7 +85,7 @@ export async function profileBacklinksOverview(
   input: BacklinksLookupInput,
   billingCustomer: BillingCustomerContext,
   creditFeature?: CreditFeature,
-): Promise<BacklinksOverviewProfile> {
+): Promise<{ overview: BacklinksOverviewResult }> {
   const cached = backlinksOverviewCacheSchema.safeParse(
     await cache.get(cacheKey),
   );
@@ -92,20 +101,40 @@ export async function profileBacklinksOverview(
   const normalizedTarget = normalizeBacklinksTarget(input.target, {
     scope: input.scope,
   });
+
+  if (normalizedTarget.scope === "subfolder") {
+    const overview = await buildSubfolderOverview(
+      dataforseo,
+      normalizedTarget,
+      now,
+      creditFeature,
+    );
+    await cacheValue(
+      cache,
+      cacheKey,
+      { overview },
+      BACKLINKS_OVERVIEW_TTL_SECONDS,
+    );
+    return { overview };
+  }
+
   const dateRange = buildBacklinksDateRange(now);
 
   const [summary, history] = await Promise.all([
     dataforseo.backlinks.summary({
       target: normalizedTarget.apiTarget,
+      includeSubdomains: normalizedTarget.includeSubdomains,
       creditFeature,
     }),
-    normalizedTarget.scope === "domain"
+    // history/live only accepts a hostname and has no include_subdomains field,
-      ? dataforseo.backlinks.history({
+    // so trends are unavailable for a page and subdomain-inclusive otherwise.
+    normalizedTarget.scope === "exact_url"
+      ? Promise.resolve([])
+      : dataforseo.backlinks.history({
           target: normalizedTarget.apiTarget,
           ...dateRange,
           creditFeature,
-        })
+        }),
-      : Promise.resolve([]),
   ]);
 
   const overview = buildOverviewResult({
@@ -140,11 +169,22 @@ export async function profileBacklinksRowsPage(
 
   const dataforseo = createDataforseoClient(billingCustomer);
   const offset = (input.page - 1) * input.pageSize;
-  const filters = buildBacklinksRowsApiFilters(input.filters);
+
+  const target = normalizeBacklinksTarget(input.target, { scope: input.scope });
+  const scopeFilter = buildBacklinksScopeFilter("url_to", target);
+  const userFilters = buildBacklinksRowsApiFilters(input.filters);
+  // The scope group and the server-appended spam condition share the same
+  // 8-condition budget as user filters.
+  assertFilterConditionBudget(
+    scopeFilter.conditionCount +
+      countExpressionConditions(userFilters) +
+      (normalizeBacklinksSpamFilterOptions(spamOptions).hideSpam ? 1 : 0),
+  );
+  const filters = prependScopeClauses(scopeFilter, userFilters);
 
   const response = await dataforseo.backlinks.rows({
-    target: normalizeBacklinksTarget(input.target, { scope: input.scope })
+    target: target.apiTarget,
-      .apiTarget,
+    includeSubdomains: target.includeSubdomains,
     limit: input.pageSize,
     offset,
     orderBy: buildBacklinksRowsOrderBy(input.sortField, input.sortOrder),
@@ -180,9 +220,20 @@ export async function profileReferringDomainsPage(
   const offset = (input.page - 1) * input.pageSize;
   const filters = buildReferringDomainsApiFilters(input.filters);
 
+  const target = normalizeBacklinksTarget(input.target, { scope: input.scope });
+  // referring_domains has no URL field to filter on, so subfolder scope has no
+  // accurate source for this breakdown (the count still comes from the
+  // overview's filtered totals).
+  if (target.scope === "subfolder") {
+    throw new AppError(
+      "VALIDATION_ERROR",
+      "Referring domains can't be broken down for a subfolder — use the Backlinks tab, or switch to Domain or Subdomains scope.",
+    );
+  }
+
   const response = await dataforseo.backlinks.referringDomains({
-    target: normalizeBacklinksTarget(input.target, { scope: input.scope })
+    target: target.apiTarget,
-      .apiTarget,
+    includeSubdomains: target.includeSubdomains,
     limit: input.pageSize,
     offset,
     orderBy: buildReferringDomainsOrderBy(input.sortField, input.sortOrder),
@@ -212,11 +263,18 @@ export async function profileTopPagesPage(
 
   const dataforseo = createDataforseoClient(billingCustomer);
   const offset = (input.page - 1) * input.pageSize;
-  const filters = buildTopPagesApiFilters(input.filters);
+
+  const target = normalizeBacklinksTarget(input.target, { scope: input.scope });
+  const scopeFilter = buildBacklinksScopeFilter("url", target);
+  const userFilters = buildTopPagesApiFilters(input.filters);
+  assertFilterConditionBudget(
+    scopeFilter.conditionCount + countExpressionConditions(userFilters),
+  );
+  const filters = prependScopeClauses(scopeFilter, userFilters);
 
   const response = await dataforseo.backlinks.domainPages({
-    target: normalizeBacklinksTarget(input.target, { scope: input.scope })
+    target: target.apiTarget,
-      .apiTarget,
+    includeSubdomains: target.includeSubdomains,
     limit: input.pageSize,
     offset,
     orderBy: buildTopPagesOrderBy(input.sortField, input.sortOrder),
@@ -232,26 +290,6 @@ export async function profileTopPagesPage(
   return result;
 }
 
-function buildPageResult<TRow>(
-  input: { page: number; pageSize: number },
-  offset: number,
-  data: { rows: TRow[]; totalCount: number | null },
-) {
-  const hasMore =
-    data.totalCount != null
-      ? offset + data.rows.length < data.totalCount
-      : data.rows.length === input.pageSize;
-
-  return {
-    rows: data.rows,
-    totalCount: data.totalCount,
-    hasMore,
-    page: input.page,
-    pageSize: input.pageSize,
-    fetchedAt: new Date().toISOString(),
-  };
-}
-
 function buildBacklinksDateRange(now: Date): BacklinksDateRange {
   const todayUtc = new Date(
     Date.UTC(now.getUTCFullYear(), now.getUTCMonth(), now.getUTCDate()),
@@ -336,54 +374,6 @@ function buildOverviewResult(args: {
   };
 }
 
-function normalizeHistoryDate(value: string | null | undefined) {
-  return value ? value.slice(0, 10) : null;
-}
-
-function mapBacklinksRows(rows: BacklinksItem[]) {
-  return rows.map((item) => ({
-    domainFrom: item.domain_from ?? null,
-    urlFrom: item.url_from ?? null,
-    urlTo: item.url_to ?? null,
-    anchor: item.anchor ?? null,
-    itemType: item.item_type ?? null,
-    isDofollow: item.dofollow ?? null,
-    relAttributes: item.rel_attributes ?? item.attributes ?? [],
-    rank: item.rank ?? null,
-    domainFromRank: item.domain_from_rank ?? null,
-    pageFromRank: item.page_from_rank ?? null,
-    spamScore: item.backlink_spam_score ?? item.backlinks_spam_score ?? null,
-    firstSeen: item.first_seen ?? null,
-    lastSeen: item.lost_date ?? item.last_visited ?? null,
-    isLost: item.is_lost ?? Boolean(item.lost_date),
-    isBroken: item.is_broken ?? false,
-    linksCount: item.links_count ?? null,
-  }));
-}
-
-function mapReferringDomainsRows(rows: ReferringDomainItem[]) {
-  return rows.map((item) => ({
-    domain: item.domain ?? null,
-    backlinks: item.backlinks ?? null,
-    referringPages: item.referring_pages ?? null,
-    rank: item.rank ?? null,
-    spamScore: item.backlinks_spam_score ?? null,
-    firstSeen: item.first_seen ?? null,
-    brokenBacklinks: item.broken_backlinks ?? null,
-    brokenPages: item.broken_pages ?? null,
-  }));
-}
-
-function mapTopPagesRows(rows: DomainPageSummaryItem[]) {
-  return rows.map((item) => ({
-    page: item.page ?? item.url ?? null,
-    backlinks: item.backlinks ?? null,
-    referringDomains: item.referring_domains ?? null,
-    rank: item.rank ?? null,
-    brokenBacklinks: item.broken_backlinks ?? null,
-  }));
-}
-
 async function cacheValue(
   cache: BacklinksCache,
   key: string,

src/server/features/backlinks/services/backlinksSubfolderOverview.ts

@@ -0,0 +1,63 @@
+import type { CreditFeature } from "@/shared/billing-credit-features";
+import type {
+  createDataforseoClient,
+  normalizeBacklinksTarget,
+} from "@/server/lib/dataforseo";
+import { buildBacklinksScopeFilter } from "@/server/lib/dataforseo/researchScopeFilters";
+import type { BacklinksOverviewResult } from "@/server/features/backlinks/services/backlinksOverviewSchema";
+
+/**
+ * The summary and history endpoints only take a whole target, so subfolder
+ * totals come from two filtered `total_count` reads of the backlinks list:
+ * every link (`as_is`) and one per referring domain. Rank, spam scores,
+ * new/lost, and trends have no filtered source and stay null/empty.
+ * Sequenced, not parallel: hosted billing checks balance per call.
+ */
+export async function buildSubfolderOverview(
+  dataforseo: ReturnType<typeof createDataforseoClient>,
+  normalizedTarget: ReturnType<typeof normalizeBacklinksTarget>,
+  now: Date,
+  creditFeature?: CreditFeature,
+): Promise<BacklinksOverviewResult> {
+  const filters = buildBacklinksScopeFilter("url_to", normalizedTarget).clauses;
+
+  const allLinks = await dataforseo.backlinks.rows({
+    target: normalizedTarget.apiTarget,
+    includeSubdomains: normalizedTarget.includeSubdomains,
+    limit: 1,
+    mode: "as_is",
+    filters,
+    creditFeature,
+  });
+  const perDomain = await dataforseo.backlinks.rows({
+    target: normalizedTarget.apiTarget,
+    includeSubdomains: normalizedTarget.includeSubdomains,
+    limit: 1,
+    mode: "one_per_domain",
+    filters,
+    creditFeature,
+  });
+
+  return {
+    target: normalizedTarget.apiTarget,
+    displayTarget: normalizedTarget.displayTarget,
+    scope: "subfolder",
+    summary: {
+      rank: null,
+      backlinks: allLinks.totalCount,
+      referringPages: null,
+      referringDomains: perDomain.totalCount,
+      brokenBacklinks: null,
+      brokenPages: null,
+      backlinksSpamScore: null,
+      targetSpamScore: null,
+      newBacklinks: null,
+      lostBacklinks: null,
+      newReferringDomains: null,
+      lostReferringDomains: null,
+    },
+    trends: [],
+    newLostTrends: [],
+    fetchedAt: now.toISOString(),
+  };
+}

src/server/features/dashboard/services/DashboardService.ts

@@ -243,12 +243,14 @@ async function ensureBacklinkSnapshot(input: {
     return getBacklinkSummary(projectId, domain);
   }
 
-  const normalized = normalizeBacklinksTarget(domain, { scope: "domain" });
+  // Dashboard totals cover the whole site, subdomains included.
+  const normalized = normalizeBacklinksTarget(domain, { scope: "subdomains" });
   const dataforseo = createDataforseoClient(input.billingCustomer);
 
   try {
     const summary = await dataforseo.backlinks.summary({
       target: normalized.apiTarget,
+      includeSubdomains: normalized.includeSubdomains,
     });
     await BacklinkSnapshotRepository.insert({
       projectId,

src/server/features/domain/services/DomainService.ts

@@ -4,7 +4,10 @@ import { z } from "zod";
 import type { BillingCustomerContext } from "@/server/billing/subscription";
 import type { CreditFeature } from "@/shared/billing-credit-features";
 import { createDataforseoClient } from "@/server/lib/dataforseo";
-import { normalizeDomainInput } from "@/server/lib/domainUtils";
+import { buildRankedKeywordsScopeFilter } from "@/server/lib/dataforseo/researchScopeFilters";
+import { joinClauses } from "@/server/lib/dataforseo/filters";
+import { parseResearchTargetOrThrow } from "@/server/lib/domainUtils";
+import type { ResearchScope } from "@/shared/researchScope";
 import { mapKeywordItem } from "@/server/features/domain/services/domainKeywordMapper";
 import { getKeywordsPage } from "@/server/features/domain/services/domainKeywordsPage";
 import { getPagesPage } from "@/server/features/domain/services/domainPagesPage";
@@ -29,26 +32,33 @@ const domainOverviewResultSchema = z.object({
   fetchedAt: z.string(),
 });
 
-type DomainOverviewResult = z.infer<typeof domainOverviewResultSchema>;
+type DomainOverviewResult = z.infer<typeof domainOverviewResultSchema> & {
+  /** Requested research scope, echoed for display. */
+  scope: ResearchScope;
+  displayTarget: string;
+};
 
 async function getOverview(
   input: {
     projectId: string;
     domain: string;
-    includeSubdomains: boolean;
+    scope?: ResearchScope;
     locationCode: number;
     languageCode: string;
   },
   billingCustomer: BillingCustomerContext,
   metering: MeteringOverrides = {},
 ): Promise<DomainOverviewResult> {
-  const domain = normalizeDomainInput(input.domain, input.includeSubdomains);
+  const target = parseResearchTargetOrThrow(input.domain, input.scope);
+  const domain = target.hostname;
 
+  // domain_rank_overview has no filters and always covers the hostname plus
+  // all of its subdomains, so every scope shares one cache entry per hostname.
+  // Callers label the metrics as domain-wide for narrower scopes.
   const cacheKey = await buildCacheKey("domain:overview", {
     organizationId: billingCustomer.organizationId,
     projectId: input.projectId,
     domain,
-    includeSubdomains: input.includeSubdomains,
     locationCode: input.locationCode,
     languageCode: input.languageCode,
   });
@@ -56,7 +66,11 @@ async function getOverview(
   const cachedRaw = await getCached(cacheKey);
   const cached = domainOverviewResultSchema.safeParse(cachedRaw);
   if (cached.success && cached.data.hasData) {
-    return cached.data;
+    return {
+      ...cached.data,
+      scope: target.scope,
+      displayTarget: target.display,
+    };
   }
 
   const nowIso = new Date().toISOString();
@@ -80,7 +94,7 @@ async function getOverview(
       ? Math.round(metrics.metrics.organic.count)
       : null;
 
-  const result: DomainOverviewResult = {
+  const stored: z.infer<typeof domainOverviewResultSchema> = {
     domain,
     organicTraffic,
     organicKeywords,
@@ -90,11 +104,11 @@ async function getOverview(
     fetchedAt: nowIso,
   };
 
-  if (result.hasData) {
+  if (stored.hasData) {
     // waitUntil, not void: workerd cancels unregistered pending I/O once the
     // response is sent, so a fire-and-forget put never persists the cache.
     waitUntil(
-      setCached(cacheKey, result, DOMAIN_OVERVIEW_TTL_SECONDS).catch(
+      setCached(cacheKey, stored, DOMAIN_OVERVIEW_TTL_SECONDS).catch(
         (error) => {
           console.error("domain.overview.cache-write failed:", error);
         },
@@ -102,12 +116,13 @@ async function getOverview(
     );
   }
 
-  return result;
+  return { ...stored, scope: target.scope, displayTarget: target.display };
 }
 
 async function getSuggestedKeywords(
   input: {
     domain: string;
+    scope?: ResearchScope;
     locationCode: number;
     languageCode: string;
     organizationId: string;
@@ -125,12 +140,15 @@ async function getSuggestedKeywords(
     keywordDifficulty: number | null;
   }>
 > {
-  const domain = normalizeDomainInput(input.domain, true);
+  const target = parseResearchTargetOrThrow(input.domain, input.scope);
+  const scopeFilter = buildRankedKeywordsScopeFilter(target);
 
   const cacheKey = await buildCacheKey("domain:keyword-suggestions", {
     organizationId: billingCustomer.organizationId,
     projectId: input.projectId,
-    domain,
+    domain: target.hostname,
+    scope: target.scope,
+    path: target.path,
     locationCode: input.locationCode,
     languageCode: input.languageCode,
   });
@@ -155,11 +173,15 @@ async function getSuggestedKeywords(
   const dataforseo = createDataforseoClient(billingCustomer);
 
   const rankedKeywordsResponse = await dataforseo.domain.rankedKeywords({
-    target: domain,
+    target: target.hostname,
     locationCode: input.locationCode,
     languageCode: input.languageCode,
     limit: 100,
     orderBy: ["ranked_serp_element.serp_item.etv,desc"],
+    filters:
+      scopeFilter.clauses.length > 0
+        ? joinClauses(scopeFilter.clauses, "and")
+        : undefined,
     ...metering,
   });
 

src/server/features/domain/services/domainKeywordFilters.ts

@@ -6,6 +6,7 @@ import {
   parseFilterTerms,
   type FilterClause,
 } from "@/server/lib/dataforseo/filters";
+import type { ScopeFilter } from "@/server/lib/dataforseo/researchScopeFilters";
 import type { DomainKeywordsFilters } from "@/types/schemas/domain";
 
 export type DomainKeywordsSortMode =
@@ -34,12 +35,14 @@ export function buildOrderBy(
 /**
  * Each include/exclude term is one ilike clause; numeric ranges add one per
  * bound; the free-text search term adds one OR-group of two (keyword OR url).
- * The client surfaces the same condition count and disables Apply when over
+ * Scope clauses (research scope narrowing) are ANDed in front and consume
- * the DataForSEO budget.
+ * part of the same budget. The client surfaces the same condition count and
+ * disables Apply when over the DataForSEO budget.
  */
 export function buildKeywordFilters(
   filters: DomainKeywordsFilters,
   searchTerm?: string,
+  scopeFilter?: ScopeFilter,
 ): unknown[] {
   const conditions: FilterClause[] = [];
 
@@ -92,11 +95,20 @@ export function buildKeywordFilters(
   const trimmedSearch = searchTerm?.trim();
   const searchGroup = trimmedSearch ? buildSearchGroup(trimmedSearch) : null;
 
-  // The search OR-group costs 2 slots; everything else is 1.
+  // The search OR-group costs 2 slots; scope clauses cost their reported
-  assertFilterConditionBudget(conditions.length + (searchGroup ? 2 : 0));
+  // count; everything else is 1.
+  assertFilterConditionBudget(
+    (scopeFilter?.conditionCount ?? 0) +
+      conditions.length +
+      (searchGroup ? 2 : 0),
+  );
 
   return joinClauses(
-    searchGroup ? [...conditions, searchGroup] : conditions,
+    [
+      ...(scopeFilter?.clauses ?? []),
+      ...conditions,
+      ...(searchGroup ? [searchGroup] : []),
+    ],
     "and",
   );
 }

src/server/features/domain/services/domainKeywordsPage.ts

@@ -3,7 +3,9 @@ import { z } from "zod";
 import type { BillingCustomerContext } from "@/server/billing/subscription";
 import { createDataforseoClient } from "@/server/lib/dataforseo";
 import { buildCacheKey, getCached, setCached } from "@/server/lib/r2-cache";
-import { normalizeDomainInput } from "@/server/lib/domainUtils";
+import { parseResearchTargetOrThrow } from "@/server/lib/domainUtils";
+import { buildRankedKeywordsScopeFilter } from "@/server/lib/dataforseo/researchScopeFilters";
+import type { ResearchScope } from "@/shared/researchScope";
 import { mapKeywordItem } from "@/server/features/domain/services/domainKeywordMapper";
 import { computeHasMore } from "@/server/features/domain/services/pagination";
 import {
@@ -43,7 +45,7 @@ export async function getKeywordsPage(
   input: {
     projectId: string;
     domain: string;
-    includeSubdomains: boolean;
+    scope?: ResearchScope;
     locationCode: number;
     languageCode: string;
     page: number;
@@ -55,16 +57,18 @@ export async function getKeywordsPage(
   },
   billingCustomer: BillingCustomerContext,
 ): Promise<DomainKeywordsPageResult> {
-  const domain = normalizeDomainInput(input.domain, input.includeSubdomains);
+  const target = parseResearchTargetOrThrow(input.domain, input.scope);
+  const scopeFilter = buildRankedKeywordsScopeFilter(target);
   const offset = (input.page - 1) * input.pageSize;
   const orderBy = buildOrderBy(input.sortMode, input.sortOrder);
-  const filters = buildKeywordFilters(input.filters, input.search);
+  const filters = buildKeywordFilters(input.filters, input.search, scopeFilter);
 
   const cacheKey = await buildCacheKey("domain:keywords-page", {
     organizationId: billingCustomer.organizationId,
     projectId: input.projectId,
-    domain,
+    domain: target.hostname,
-    includeSubdomains: input.includeSubdomains,
+    scope: target.scope,
+    path: target.path,
     locationCode: input.locationCode,
     languageCode: input.languageCode,
     page: input.page,
@@ -83,7 +87,7 @@ export async function getKeywordsPage(
 
   const dataforseo = createDataforseoClient(billingCustomer);
   const response = await dataforseo.domain.rankedKeywords({
-    target: domain,
+    target: target.hostname,
     locationCode: input.locationCode,
     languageCode: input.languageCode,
     limit: input.pageSize,
@@ -108,7 +112,7 @@ export async function getKeywordsPage(
   );
 
   const result: DomainKeywordsPageResult = {
-    domain,
+    domain: target.hostname,
     page: input.page,
     pageSize: input.pageSize,
     totalCount,

src/server/features/domain/services/domainPagesPage.ts

@@ -3,7 +3,16 @@ import { z } from "zod";
 import type { BillingCustomerContext } from "@/server/billing/subscription";
 import { createDataforseoClient } from "@/server/lib/dataforseo";
 import { buildCacheKey, getCached, setCached } from "@/server/lib/r2-cache";
-import { normalizeDomainInput, toRelativePath } from "@/server/lib/domainUtils";
+import {
+  parseResearchTargetOrThrow,
+  toRelativePath,
+} from "@/server/lib/domainUtils";
+import {
+  buildRelevantPagesScopeFilter,
+  type ScopeFilter,
+} from "@/server/lib/dataforseo/researchScopeFilters";
+import { assertFilterConditionBudget } from "@/server/lib/dataforseo/filters";
+import type { ResearchScope } from "@/shared/researchScope";
 import type { RelevantPagesItem } from "@/server/lib/dataforseo";
 import { computeHasMore } from "@/server/features/domain/services/pagination";
 import type { DomainKeywordsFilters } from "@/types/schemas/domain";
@@ -71,7 +80,8 @@ function parseTerms(value: string | undefined): string[] {
 
 function buildPageFilters(
   filters: DomainKeywordsFilters,
-  searchTerm?: string,
+  searchTerm: string | undefined,
+  scopeFilter: ScopeFilter,
 ): unknown[] {
   const conditions: unknown[][] = [];
 
@@ -100,8 +110,12 @@ function buildPageFilters(
     conditions.push(["page_address", "ilike", `%${escapeLikeTerm(trimmed)}%`]);
   }
 
+  assertFilterConditionBudget(scopeFilter.conditionCount + conditions.length);
+
   const expressions: unknown[] = [];
-  for (const condition of conditions) pushAnd(expressions, condition);
+  for (const condition of [...scopeFilter.clauses, ...conditions]) {
+    pushAnd(expressions, condition);
+  }
   return expressions;
 }
 
@@ -123,7 +137,7 @@ export async function getPagesPage(
   input: {
     projectId: string;
     domain: string;
-    includeSubdomains: boolean;
+    scope?: ResearchScope;
     locationCode: number;
     languageCode: string;
     page: number;
@@ -135,16 +149,18 @@ export async function getPagesPage(
   },
   billingCustomer: BillingCustomerContext,
 ): Promise<DomainPagesPageResult> {
-  const domain = normalizeDomainInput(input.domain, input.includeSubdomains);
+  const target = parseResearchTargetOrThrow(input.domain, input.scope);
+  const scopeFilter = buildRelevantPagesScopeFilter(target);
   const offset = (input.page - 1) * input.pageSize;
   const orderBy = [`${SORT_FIELD_BY_MODE[input.sortMode]},${input.sortOrder}`];
-  const filters = buildPageFilters(input.filters, input.search);
+  const filters = buildPageFilters(input.filters, input.search, scopeFilter);
 
   const cacheKey = await buildCacheKey("domain:pages-page", {
     organizationId: billingCustomer.organizationId,
     projectId: input.projectId,
-    domain,
+    domain: target.hostname,
-    includeSubdomains: input.includeSubdomains,
+    scope: target.scope,
+    path: target.path,
     locationCode: input.locationCode,
     languageCode: input.languageCode,
     page: input.page,
@@ -163,7 +179,7 @@ export async function getPagesPage(
 
   const dataforseo = createDataforseoClient(billingCustomer);
   const response = await dataforseo.domain.relevantPages({
-    target: domain,
+    target: target.hostname,
     locationCode: input.locationCode,
     languageCode: input.languageCode,
     limit: input.pageSize,
@@ -188,7 +204,7 @@ export async function getPagesPage(
   );
 
   const result: DomainPagesPageResult = {
-    domain,
+    domain: target.hostname,
     page: input.page,
     pageSize: input.pageSize,
     totalCount,

src/server/features/onboarding/onboardingChatTools.ts

@@ -144,7 +144,7 @@ function coreSiteTools(ctx: ToolContext): ToolSet {
               {
                 projectId: project.id,
                 domain: project.domain,
-                includeSubdomains: false,
+                scope: "domain",
                 locationCode: project.locationCode,
                 languageCode: project.languageCode,
               },

src/server/features/onboarding/onboardingMarketTools.ts

@@ -36,7 +36,7 @@ export function marketTools(ctx: ToolContext): ToolSet {
             {
               projectId: project.id,
               domain,
-              includeSubdomains: false,
+              scope: "domain",
               locationCode: project.locationCode,
               languageCode: project.languageCode,
             },
@@ -216,7 +216,7 @@ export function marketTools(ctx: ToolContext): ToolSet {
       execute: async ({ domain }) => {
         try {
           const { overview } = await BacklinksService.profileOverview(
-            { target: domain, scope: "domain" },
+            { target: domain, scope: "subdomains" },
             billingCustomer,
             "onboarding",
           );

src/server/lib/dataforseo/backlinks.test.ts

@@ -29,56 +29,96 @@ const billed = {
   result_count: 0,
 };
 
-describe("normalizeBacklinksTarget", () => {
+function okResponse(result: unknown[]) {
-  it("treats explicit homepage URLs as page lookups", () => {
+  return new Response(
-    expect(normalizeBacklinksTarget("https://Example.com/")).toEqual({
+    JSON.stringify({
-      apiTarget: "https://example.com/",
+      status_code: 20000,
-      displayTarget: "https://example.com/",
+      status_message: "Ok.",
-      scope: "page",
+      tasks: [{ status_code: 20000, status_message: "Ok.", ...billed, result }],
-    });
+    }),
-  });
+    { status: 200, headers: { "Content-Type": "application/json" } },
+  );
+}
 
-  it("trims trailing slashes from non-root page URLs", () => {
+describe("normalizeBacklinksTarget", () => {
+  it("defaults inputs with a path to a subfolder lookup", () => {
     expect(
       normalizeBacklinksTarget("https://github.com/every-app/open-seo/"),
     ).toEqual({
-      apiTarget: "https://github.com/every-app/open-seo",
+      apiTarget: "github.com",
-      displayTarget: "https://github.com/every-app/open-seo",
+      displayTarget: "github.com/every-app/open-seo",
-      scope: "page",
+      scope: "subfolder",
+      includeSubdomains: false,
+      path: "/every-app/open-seo",
     });
   });
 
-  it("treats bare hostnames as domain lookups", () => {
+  it("strips query strings and fragments for subfolder lookups", () => {
+    expect(
+      normalizeBacklinksTarget("example.com/blog?utm_source=x#hero", {
+        scope: "subfolder",
+      }).path,
+    ).toBe("/blog");
+  });
+
+  it("rejects subfolder scope without a path", () => {
+    expectValidationError(() =>
+      normalizeBacklinksTarget("example.com", { scope: "subfolder" }),
+    );
+  });
+
+  it("defaults bare hostnames to subdomains scope", () => {
     expect(normalizeBacklinksTarget("Example.com")).toEqual({
       apiTarget: "example.com",
       displayTarget: "example.com",
-      scope: "domain",
+      scope: "subdomains",
+      includeSubdomains: true,
+      path: "",
     });
   });
 
-  it("lets callers force domain scope for full URLs", () => {
+  it("includes subdomains only for subdomains scope", () => {
     expect(
       normalizeBacklinksTarget("https://Example.com/pricing", {
-        scope: "domain",
+        scope: "subdomains",
       }),
     ).toEqual({
       apiTarget: "example.com",
       displayTarget: "example.com",
-      scope: "domain",
+      scope: "subdomains",
+      includeSubdomains: true,
+      path: "",
     });
   });
 
-  it("lets callers force page scope for bare hostnames", () => {
+  it("lets callers force a page lookup for bare hostnames", () => {
+    expect(
+      normalizeBacklinksTarget("Example.com", { scope: "exact_url" }),
+    ).toEqual({
+      apiTarget: "https://example.com/",
+      displayTarget: "https://example.com/",
+      scope: "exact_url",
+      includeSubdomains: true,
+      path: "",
+    });
+  });
+
+  it("maps the legacy page scope onto exact_url", () => {
     expect(normalizeBacklinksTarget("Example.com", { scope: "page" })).toEqual({
       apiTarget: "https://example.com/",
       displayTarget: "https://example.com/",
-      scope: "page",
+      scope: "exact_url",
+      includeSubdomains: true,
+      path: "",
     });
   });
 
-  it("rejects page targets with query strings or fragments", () => {
+  it("rejects exact-url targets with query strings or fragments", () => {
     expectValidationError(() =>
-      normalizeBacklinksTarget("https://example.com/pricing?token=secret#hero"),
+      normalizeBacklinksTarget(
+        "https://example.com/pricing?token=secret#hero",
+        { scope: "exact_url" },
+      ),
     );
   });
 
@@ -136,23 +176,7 @@ describe("fetchBacklinksSummary", () => {
   });
 
   it("treats null summary results as a valid zero-data response", async () => {
-    vi.mocked(fetch).mockResolvedValue(
+    vi.mocked(fetch).mockResolvedValue(okResponse([null]));
-      new Response(
-        JSON.stringify({
-          status_code: 20000,
-          status_message: "Ok.",
-          tasks: [
-            {
-              status_code: 20000,
-              status_message: "Ok.",
-              ...billed,
-              result: [null],
-            },
-          ],
-        }),
-        { status: 200, headers: { "Content-Type": "application/json" } },
-      ),
-    );
     classifyBacklinksError.mockReturnValue(null);
 
     await expect(
@@ -161,23 +185,7 @@ describe("fetchBacklinksSummary", () => {
   });
 
   it("treats empty summary results as a valid zero-data response", async () => {
-    vi.mocked(fetch).mockResolvedValue(
+    vi.mocked(fetch).mockResolvedValue(okResponse([]));
-      new Response(
-        JSON.stringify({
-          status_code: 20000,
-          status_message: "Ok.",
-          tasks: [
-            {
-              status_code: 20000,
-              status_message: "Ok.",
-              ...billed,
-              result: [],
-            },
-          ],
-        }),
-        { status: 200, headers: { "Content-Type": "application/json" } },
-      ),
-    );
     classifyBacklinksError.mockReturnValue(null);
 
     await expect(
@@ -185,26 +193,28 @@ describe("fetchBacklinksSummary", () => {
     ).resolves.toMatchObject({ data: {} });
   });
 
+  it("asks DataForSEO to exclude subdomains for a domain-scoped target", async () => {
+    vi.mocked(fetch).mockResolvedValue(okResponse([]));
+    classifyBacklinksError.mockReturnValue(null);
+
+    await fetchBacklinksSummary({
+      target: "example.com",
+      includeSubdomains: false,
+    });
+
+    const body = vi.mocked(fetch).mock.calls[0]?.[1]?.body;
+    if (typeof body !== "string") {
+      throw new Error("Expected DataForSEO request body to be a string");
+    }
+    expect(JSON.parse(body)).toMatchObject([
+      { target: "example.com", include_subdomains: false },
+    ]);
+  });
+
   it("treats empty backlinks rows and history results as valid empty arrays", async () => {
-    const emptyOk = () =>
-      new Response(
-        JSON.stringify({
-          status_code: 20000,
-          status_message: "Ok.",
-          tasks: [
-            {
-              status_code: 20000,
-              status_message: "Ok.",
-              ...billed,
-              result: [],
-            },
-          ],
-        }),
-        { status: 200, headers: { "Content-Type": "application/json" } },
-      );
     vi.mocked(fetch)
-      .mockResolvedValueOnce(emptyOk())
+      .mockResolvedValueOnce(okResponse([]))
-      .mockResolvedValueOnce(emptyOk());
+      .mockResolvedValueOnce(okResponse([]));
     classifyBacklinksError.mockReturnValue(null);
 
     await expect(

src/server/lib/dataforseo/backlinks.ts

@@ -21,7 +21,15 @@ import {
   type DataforseoApiResponse,
 } from "@/server/lib/dataforseo/envelope";
 
-type BacklinksRequest = { target: string };
+type BacklinksRequest = {
+  target: string;
+  /**
+   * Whether the target's subdomains count. Defaults to DataForSEO's `true`.
+   * The API ignores it for page targets; `backlinks/history/live` has no such
+   * field, so a domain-scoped history is always subdomain-inclusive.
+   */
+  includeSubdomains?: boolean;
+};
 type BacklinksListRequest = BacklinksRequest &
   BacklinksSpamFilterOptions & {
     limit?: number;
@@ -140,7 +148,7 @@ export const backlinksHistoryItemSchema = z
 function buildCommonPayload(input: BacklinksRequest) {
   return {
     target: input.target,
-    include_subdomains: true,
+    include_subdomains: input.includeSubdomains ?? true,
     include_indirect_links: true,
     exclude_internal_backlinks: true,
     backlinks_status_type: "live",

src/server/lib/dataforseo/labs.ts

@@ -211,8 +211,10 @@ export async function fetchRankedKeywords(input: {
   orderBy?: string[];
   filters?: unknown[];
   itemTypes?: DataforseoLabsItemType[];
-  includeSubdomains?: boolean;
 }): Promise<DataforseoApiResponse<RankedKeywordsPage>> {
+  // Note: ranked_keywords has no include_subdomains parameter — a domain
+  // target always covers the hostname plus its subdomains. Narrower scopes
+  // are expressed through `filters` (see researchScopeFilters.ts).
   const response = await labsApi().googleRankedKeywordsLive([
     new DataforseoLabsGoogleRankedKeywordsLiveRequestInfo({
       target: input.target,
@@ -223,7 +225,6 @@ export async function fetchRankedKeywords(input: {
       order_by: input.orderBy,
       filters: input.filters,
       item_types: input.itemTypes,
-      include_subdomains: input.includeSubdomains,
     }),
   ]);
   const task = assertOk(response);

src/server/lib/dataforseo/researchScopeFilters.test.ts

@@ -0,0 +1,146 @@
+import { describe, expect, it } from "vitest";
+import {
+  BACKLINKS_SUBFOLDER_FILTER_CONDITIONS,
+  parseResearchTarget,
+  RESEARCH_SCOPES,
+  RESEARCH_SCOPE_FILTER_SLOTS,
+} from "@/shared/researchScope";
+import {
+  buildBacklinksScopeFilter,
+  buildRankedKeywordsScopeFilter,
+  buildRelevantPagesScopeFilter,
+} from "./researchScopeFilters";
+
+function target(
+  input: string,
+  scope: Parameters<typeof parseResearchTarget>[1],
+) {
+  const parsed = parseResearchTarget(input, scope);
+  if (!parsed.ok) throw new Error(parsed.message);
+  return parsed.target;
+}
+
+describe("buildRankedKeywordsScopeFilter", () => {
+  it("adds nothing for subdomains scope", () => {
+    expect(
+      buildRankedKeywordsScopeFilter(target("example.com", "subdomains")),
+    ).toEqual({ clauses: [], conditionCount: 0 });
+  });
+
+  it("pins the exact hostname (plus www) for domain scope", () => {
+    const filter = buildRankedKeywordsScopeFilter(
+      target("example.com", "domain"),
+    );
+    expect(filter.clauses).toEqual([
+      [
+        "ranked_serp_element.serp_item.domain",
+        "in",
+        ["example.com", "www.example.com"],
+      ],
+    ]);
+    expect(filter.conditionCount).toBe(1);
+  });
+
+  it("matches the subfolder, its children, and query variants — not siblings", () => {
+    const filter = buildRankedKeywordsScopeFilter(
+      target("example.com/blog", "subfolder"),
+    );
+    expect(filter.clauses[1]).toEqual([
+      ["ranked_serp_element.serp_item.relative_url", "=", "/blog"],
+      "or",
+      ["ranked_serp_element.serp_item.relative_url", "like", "/blog/%"],
+      "or",
+      ["ranked_serp_element.serp_item.relative_url", "like", "/blog?%"],
+    ]);
+    expect(filter.conditionCount).toBe(4);
+  });
+
+  it("escapes like wildcards in the path but not equality values", () => {
+    const filter = buildRankedKeywordsScopeFilter(
+      target("example.com/100%25_deals", "subfolder"),
+    );
+    expect(filter.clauses[1]).toEqual([
+      ["ranked_serp_element.serp_item.relative_url", "=", "/100%25_deals"],
+      "or",
+      [
+        "ranked_serp_element.serp_item.relative_url",
+        "like",
+        "/100\\%25\\_deals/%",
+      ],
+      "or",
+      [
+        "ranked_serp_element.serp_item.relative_url",
+        "like",
+        "/100\\%25\\_deals?%",
+      ],
+    ]);
+  });
+
+  it("covers trailing-slash and query variants for exact_url scope", () => {
+    const filter = buildRankedKeywordsScopeFilter(
+      target("example.com/pricing", "exact_url"),
+    );
+    expect(filter.clauses[1]).toEqual([
+      [
+        "ranked_serp_element.serp_item.relative_url",
+        "in",
+        ["/pricing", "/pricing/"],
+      ],
+      "or",
+      ["ranked_serp_element.serp_item.relative_url", "like", "/pricing?%"],
+      "or",
+      ["ranked_serp_element.serp_item.relative_url", "like", "/pricing/?%"],
+    ]);
+  });
+});
+
+describe("buildRelevantPagesScopeFilter", () => {
+  it("pins both host variants for domain scope", () => {
+    const filter = buildRelevantPagesScopeFilter(
+      target("example.com", "domain"),
+    );
+    expect(filter.clauses).toEqual([
+      [
+        ["page_address", "like", "%://example.com/%"],
+        "or",
+        ["page_address", "like", "%://www.example.com/%"],
+      ],
+    ]);
+    expect(filter.conditionCount).toBe(2);
+  });
+
+  it("builds absolute prefix patterns for subfolder scope", () => {
+    const filter = buildRelevantPagesScopeFilter(
+      target("example.com/blog", "subfolder"),
+    );
+    expect(filter.clauses[0]).toEqual([
+      ["page_address", "like", "%://example.com/blog"],
+      "or",
+      ["page_address", "like", "%://example.com/blog/%"],
+      "or",
+      ["page_address", "like", "%://www.example.com/blog"],
+      "or",
+      ["page_address", "like", "%://www.example.com/blog/%"],
+    ]);
+    expect(filter.conditionCount).toBe(4);
+  });
+});
+
+it("keeps the shared filter-slot constants in sync with the built clauses", () => {
+  for (const scope of RESEARCH_SCOPES) {
+    const parsed = target("example.com/blog", scope);
+    expect(buildRankedKeywordsScopeFilter(parsed).conditionCount).toBe(
+      RESEARCH_SCOPE_FILTER_SLOTS.keywords[parsed.scope],
+    );
+    expect(buildRelevantPagesScopeFilter(parsed).conditionCount).toBe(
+      RESEARCH_SCOPE_FILTER_SLOTS.pages[parsed.scope],
+    );
+  }
+  expect(
+    buildBacklinksScopeFilter("url_to", {
+      scope: "subfolder",
+      apiTarget: "example.com",
+      path: "/blog",
+    }).conditionCount,
+  ).toBe(BACKLINKS_SUBFOLDER_FILTER_CONDITIONS);
+});

src/server/lib/dataforseo/researchScopeFilters.ts

@@ -0,0 +1,173 @@
+import {
+  escapeLikeTerm,
+  joinClauses,
+  type FilterClause,
+} from "@/server/lib/dataforseo/filters";
+import type { ResearchScope, ResearchTarget } from "@/shared/researchScope";
+
+/**
+ * Provider-side scope filters for the DataForSEO Labs endpoints. A Labs domain
+ * target rolls up the hostname AND all of its subdomains (verified against the
+ * live API), so every scope narrower than `subdomains` needs filter conditions:
+ *
+ * - ranked_keywords rows expose `serp_item.domain` (exact result hostname,
+ *   which reports `www.` for www-canonical sites) and `serp_item.relative_url`
+ *   (path + query string).
+ * - relevant_pages rows only expose `page_address` (absolute URL), so both the
+ *   host pin and the path prefix ride on `like` patterns. `regex` is unusable:
+ *   the API rejects any pattern containing `/`.
+ *
+ * Query-string URL variants (`/path?x=y`) are covered for ranked_keywords but
+ * not for relevant_pages, where query-string page addresses are rare and each
+ * extra pattern costs one of the 8 filter conditions.
+ */
+
+export type ScopeFilter = {
+  /** Clauses to AND in front of user filters. Empty for subdomains scope. */
+  clauses: FilterClause[];
+  /** How many of the 8-condition budget the clauses consume. */
+  conditionCount: number;
+};
+
+const NO_FILTER: ScopeFilter = { clauses: [], conditionCount: 0 };
+
+/**
+ * Leaf conditions in a clause list or joined expression, counting through
+ * nested OR/AND groups and skipping "and"/"or" separators.
+ * RESEARCH_SCOPE_FILTER_SLOTS mirrors these counts for the client; a test
+ * pins the two together.
+ */
+export function countExpressionConditions(clauses: readonly unknown[]): number {
+  let count = 0;
+  for (const clause of clauses) {
+    if (!Array.isArray(clause)) continue;
+    count += Array.isArray(clause[0]) ? countExpressionConditions(clause) : 1;
+  }
+  return count;
+}
+
+function scopeFilter(clauses: FilterClause[]): ScopeFilter {
+  return { clauses, conditionCount: countExpressionConditions(clauses) };
+}
+
+function subfolderUrlClauses(
+  field: string,
+  hostname: string,
+  path: string,
+): FilterClause {
+  const hosts = [hostname, `www.${hostname}`].map(escapeLikeTerm);
+  const escapedPath = escapeLikeTerm(path);
+  return joinClauses(
+    hosts.flatMap((host) => [
+      [field, "like", `%://${host}${escapedPath}`],
+      [field, "like", `%://${host}${escapedPath}/%`],
+    ]),
+    "or",
+  );
+}
+
+/**
+ * Scope filter on an absolute-URL field of the Backlinks API (`url_to` for
+ * backlink rows, `url` for domain pages). Only subfolder scope needs filters —
+ * the API has no prefix targeting — every other scope rides on the target.
+ */
+export function buildBacklinksScopeFilter(
+  field: "url_to" | "url",
+  target: { scope: ResearchScope; apiTarget: string; path: string },
+): ScopeFilter {
+  if (target.scope !== "subfolder") return NO_FILTER;
+  // For subfolder scope apiTarget is the bare hostname.
+  return scopeFilter([
+    subfolderUrlClauses(field, target.apiTarget, target.path),
+  ]);
+}
+
+/** ANDs scope clauses in front of an already-joined flat filter expression. */
+export function prependScopeClauses(
+  scope: ScopeFilter,
+  expression: unknown[],
+): unknown[] {
+  if (scope.clauses.length === 0) return expression;
+  const joined = joinClauses(scope.clauses, "and");
+  return expression.length === 0 ? joined : [...joined, "and", ...expression];
+}
+
+function hostPin(target: ResearchTarget): FilterClause {
+  return [
+    "ranked_serp_element.serp_item.domain",
+    "in",
+    [target.hostname, `www.${target.hostname}`],
+  ];
+}
+
+export function buildRankedKeywordsScopeFilter(
+  target: ResearchTarget,
+): ScopeFilter {
+  const relativeUrl = "ranked_serp_element.serp_item.relative_url";
+  const path = target.path || "/";
+  const escapedPath = escapeLikeTerm(path);
+
+  switch (target.scope) {
+    case "subdomains":
+      return NO_FILTER;
+    case "domain":
+      return scopeFilter([hostPin(target)]);
+    case "subfolder":
+      return scopeFilter([
+        hostPin(target),
+        joinClauses(
+          [
+            [relativeUrl, "=", path],
+            [relativeUrl, "like", `${escapedPath}/%`],
+            [relativeUrl, "like", `${escapedPath}?%`],
+          ],
+          "or",
+        ),
+      ]);
+    case "exact_url":
+      return scopeFilter([
+        hostPin(target),
+        joinClauses(
+          [
+            [relativeUrl, "in", [path, `${path}/`]],
+            [relativeUrl, "like", `${escapedPath}?%`],
+            [relativeUrl, "like", `${escapedPath}/?%`],
+          ],
+          "or",
+        ),
+      ]);
+  }
+}
+
+export function buildRelevantPagesScopeFilter(
+  target: ResearchTarget,
+): ScopeFilter {
+  const hosts = [target.hostname, `www.${target.hostname}`].map(escapeLikeTerm);
+  const path = escapeLikeTerm(target.path || "/");
+
+  switch (target.scope) {
+    case "subdomains":
+      return NO_FILTER;
+    case "domain":
+      return scopeFilter([
+        joinClauses(
+          hosts.map((host) => ["page_address", "like", `%://${host}/%`]),
+          "or",
+        ),
+      ]);
+    case "subfolder":
+      return scopeFilter([
+        subfolderUrlClauses("page_address", target.hostname, target.path),
+      ]);
+    case "exact_url":
+      return scopeFilter([
+        joinClauses(
+          hosts.flatMap((host) => [
+            ["page_address", "like", `%://${host}${path}`],
+            ["page_address", "like", `%://${host}${path}/`],
+          ]),
+          "or",
+        ),
+      ]);
+  }
+}

src/server/lib/dataforseo/shared.ts

@@ -31,11 +31,18 @@ export type LlmTarget =
 export function buildLlmTarget(input: {
   type: "domain" | "keyword";
   value: string;
+  /**
+   * Domain targets only. Defaults to the historical behavior (subdomains
+   * included); research scopes narrower than `subdomains` pass `false`. There
+   * is no URL/path-level targeting in this API — page-level scoping happens by
+   * post-filtering the returned page URLs.
+   */
+  includeSubdomains?: boolean;
 }): LlmTarget {
   if (input.type === "domain") {
     return {
       domain: input.value,
-      include_subdomains: true,
+      include_subdomains: input.includeSubdomains ?? true,
       search_filter: "include",
       search_scope: ["any"],
     };

src/server/lib/dataforseoBacklinksTarget.ts

@@ -1,118 +1,79 @@
 import { AppError } from "@/server/lib/errors";
-import type { BacklinksLookupInput } from "@/types/schemas/backlinks";
+import {
-import { parse as parseTld } from "tldts";
+  resolveBacklinksScope,
+  type BacklinksScopeWithLegacy,
+} from "@/types/schemas/backlinks";
+import {
+  parseResearchTarget,
+  type ResearchScope,
+} from "@/shared/researchScope";
 
 type NormalizedBacklinkTarget = {
   apiTarget: string;
   displayTarget: string;
-  scope: "domain" | "page";
+  scope: ResearchScope;
+  /** DataForSEO `include_subdomains`; ignored by the API for page targets. */
+  includeSubdomains: boolean;
+  /**
+   * Subfolder scope only: the normalized path driving the url_to/url prefix
+   * filters (the API itself has no prefix targeting). `""` for other scopes.
+   */
+  path: string;
 };
 
 type NormalizeBacklinksTargetOptions = {
-  scope?: BacklinksLookupInput["scope"];
+  scope?: BacklinksScopeWithLegacy;
 };
 
-function normalizePageTargetUrl(url: URL, hostname: string): string {
+/**
-  const normalizedUrl = new URL(url.toString());
+ * Backlinks-flavored wrapper over the shared research-target parser. The
-  normalizedUrl.hostname = hostname;
+ * backlinks-specific rules: an exact-URL target is sent as an absolute URL
-
+ * (preserving an explicit http:// scheme, since url matching is exact) and
-  if (normalizedUrl.pathname.length > 1) {
+ * rejects query strings/fragments instead of silently stripping them.
-    normalizedUrl.pathname = normalizedUrl.pathname.replace(/\/+$/, "");
+ */
-  }
-
-  return normalizedUrl.toString();
-}
-
 export function normalizeBacklinksTarget(
   input: string,
   options: NormalizeBacklinksTargetOptions = {},
 ): NormalizedBacklinkTarget {
   const trimmed = input.trim();
-  if (!trimmed) {
+  const requestedScope = options.scope
-    throw new AppError("VALIDATION_ERROR", "Target is required");
+    ? resolveBacklinksScope(options.scope)
+    : undefined;
+
+  const parsed = parseResearchTarget(trimmed, requestedScope);
+  if (!parsed.ok) {
+    throw new AppError("VALIDATION_ERROR", parsed.message);
   }
+  const target = parsed.target;
 
-  const hasExplicitProtocol = /^[a-zA-Z][a-zA-Z\d+.-]*:\/\//.test(trimmed);
+  if (target.scope !== "exact_url") {
-  const withProtocol = hasExplicitProtocol ? trimmed : `https://${trimmed}`;
-
-  let parsed: URL;
-  try {
-    parsed = new URL(withProtocol);
-  } catch {
-    throw new AppError("VALIDATION_ERROR", "Target is invalid");
-  }
-
-  const exactHostname = parsed.hostname.toLowerCase();
-  const domainHostname = exactHostname.replace(/^www\./, "");
-  if (!domainHostname || !domainHostname.includes(".")) {
-    throw new AppError("VALIDATION_ERROR", "Target is invalid");
-  }
-
-  const parsedHostname = parseTld(domainHostname, {
-    allowPrivateDomains: true,
-  });
-  if (
-    parsedHostname.isIp ||
-    !parsedHostname.publicSuffix ||
-    (parsedHostname.isIcann !== true && parsedHostname.isPrivate !== true)
-  ) {
-    throw new AppError("VALIDATION_ERROR", "Target is invalid");
-  }
-
-  if (parsed.username || parsed.password) {
-    throw new AppError(
-      "VALIDATION_ERROR",
-      "Page URLs with embedded credentials are not supported",
-    );
-  }
-
-  const hasMeaningfulPath = parsed.pathname !== "/";
-  const requestedScope = options.scope;
-
-  if (requestedScope === "domain") {
     return {
-      apiTarget: domainHostname,
+      apiTarget: target.hostname,
-      displayTarget: domainHostname,
+      displayTarget:
-      scope: "domain",
+        target.scope === "subfolder" ? target.display : target.hostname,
+      scope: target.scope,
+      includeSubdomains: target.scope === "subdomains",
+      path: target.scope === "subfolder" ? target.path : "",
     };
   }
 
-  if (parsed.search || parsed.hash) {
+  // Query strings and fragments would target a different page than the one
+  // the user sees, so a page lookup rejects them rather than dropping them.
+  if (/[?#]/.test(trimmed)) {
     throw new AppError(
       "VALIDATION_ERROR",
       "Page URLs with query strings or fragments are not supported",
     );
   }
 
-  if (requestedScope === "page") {
+  const protocol = /^http:\/\//i.test(trimmed) ? "http" : "https";
-    const normalizedUrl = new URL(parsed.toString());
+  const pageUrl = `${protocol}://${target.urlHostname}${target.path || "/"}`;
-    if (!hasExplicitProtocol && !hasMeaningfulPath) {
-      normalizedUrl.pathname = "/";
-    }
-
-    const normalizedTarget = normalizePageTargetUrl(
-      normalizedUrl,
-      exactHostname,
-    );
   return {
-      apiTarget: normalizedTarget,
+    apiTarget: pageUrl,
-      displayTarget: normalizedTarget,
+    displayTarget: pageUrl,
-      scope: "page",
+    scope: "exact_url",
-    };
+    // Irrelevant for a page target; kept true so the payload is unchanged.
-  }
+    includeSubdomains: true,
-
+    path: "",
-  if (hasExplicitProtocol || hasMeaningfulPath) {
-    const normalizedTarget = normalizePageTargetUrl(parsed, exactHostname);
-    return {
-      apiTarget: normalizedTarget,
-      displayTarget: normalizedTarget,
-      scope: "page",
-    };
-  }
-
-  return {
-    apiTarget: domainHostname,
-    displayTarget: domainHostname,
-    scope: "domain",
   };
 }

src/server/lib/domainUtils.test.ts

@@ -1,6 +1,6 @@
 import { describe, expect, it } from "vitest";
 import { normalizeDomainInput } from "@/server/lib/domainUtils";
-import { isValidDomainHost } from "@/types/schemas/domain";
+import { isValidDomainHost } from "@/shared/researchScope";
 
 describe("isValidDomainHost", () => {
   it("accepts real registrable domains", () => {

src/server/lib/domainUtils.ts

@@ -1,6 +1,22 @@
 import { getDomain } from "tldts";
 import { AppError } from "@/server/lib/errors";
-import { isValidDomainHost } from "@/types/schemas/domain";
+import {
+  isValidDomainHost,
+  parseResearchTarget,
+  type ResearchScope,
+  type ResearchTarget,
+} from "@/shared/researchScope";
+
+export function parseResearchTargetOrThrow(
+  input: string,
+  scope?: ResearchScope,
+): ResearchTarget {
+  const parsed = parseResearchTarget(input, scope);
+  if (!parsed.ok) {
+    throw new AppError("VALIDATION_ERROR", parsed.message);
+  }
+  return parsed.target;
+}
 
 export function toRelativePath(url: string | null | undefined): string | null {
   if (!url) return null;

src/server/mcp/tools/dataforseo-research-tools.test.ts

@@ -184,33 +184,6 @@ describe("DataForSEO research MCP tools", () => {
     expect(textContent(result)).toContain("Do you serve breakfast?");
   });
 
-  it("passes only explicit brand exclusions to ranked keyword filters", async () => {
-    const rankedKeywords = vi.fn().mockResolvedValue({
-      items: [],
-      totalCount: 0,
-    });
-
-    mocks.createDataforseoClient.mockReturnValue({
-      domain: { rankedKeywords },
-    });
-    const { getRankedKeywordsTool } = researchTools;
-
-    await getRankedKeywordsTool.handler(
-      {
-        projectId: "project_1",
-        target: "acmeexample.com",
-        excludeBrandTerms: ["acme"],
-      },
-      toolContext,
-    );
-
-    expect(rankedKeywords).toHaveBeenCalledWith(
-      expect.objectContaining({
-        filters: [["keyword_data.keyword", "not_ilike", "%acme%"]],
-      }),
-    );
-  });
-
   it("filters SERP competitors only by explicit excluded domains", async () => {
     const serpCompetitors = vi.fn().mockResolvedValue([
       { domain: "directory.example", visibility: 10 },
@@ -382,3 +355,67 @@ describe("DataForSEO research MCP tools", () => {
     expect(rows[0]).not.toHaveProperty("monthly_searches");
   });
 });
+
+describe("get_ranked_keywords scope handling", () => {
+  const rankedKeywords =
+    vi.fn<
+      (input: {
+        filters?: unknown[];
+      }) => Promise<{ items: unknown[]; totalCount: number }>
+    >();
+
+  beforeEach(() => {
+    mocks.getProjectForOrganization.mockResolvedValue(usProjectRow);
+    rankedKeywords.mockResolvedValue({ items: [], totalCount: 0 });
+    mocks.createDataforseoClient.mockReturnValue({
+      domain: { rankedKeywords },
+    });
+  });
+
+  it("passes only explicit brand exclusions to ranked keyword filters", async () => {
+    await researchTools.getRankedKeywordsTool.handler(
+      {
+        projectId: "project_1",
+        target: "acmeexample.com",
+        scope: "subdomains",
+        excludeBrandTerms: ["acme"],
+      },
+      toolContext,
+    );
+
+    expect(rankedKeywords).toHaveBeenCalledWith(
+      expect.objectContaining({
+        filters: [["keyword_data.keyword", "not_ilike", "%acme%"]],
+      }),
+    );
+  });
+
+  it("defaults a bare domain to subdomains scope with no scope filters", async () => {
+    const result = await researchTools.getRankedKeywordsTool.handler(
+      { projectId: "project_1", target: "acmeexample.com" },
+      toolContext,
+    );
+
+    expect(rankedKeywords).toHaveBeenCalledWith(
+      expect.objectContaining({
+        target: "acmeexample.com",
+        filters: undefined,
+      }),
+    );
+    expect(result.structuredContent).toMatchObject({
+      target: "acmeexample.com",
+      scope: "subdomains",
+    });
+  });
+
+  // The clause shape itself is pinned in researchScopeFilters.test.ts; here
+  // only "the scope filter reaches the API call" is the invariant.
+  it("sends scope filters for an explicit narrower scope", async () => {
+    await researchTools.getRankedKeywordsTool.handler(
+      { projectId: "project_1", target: "acmeexample.com", scope: "domain" },
+      toolContext,
+    );
+
+    expect(Array.isArray(rankedKeywords.mock.calls[0]?.[0].filters)).toBe(true);
+  });
+});

src/server/mcp/tools/dataforseo-research-tools.ts

@@ -28,6 +28,16 @@ import {
   locationCodeSchema,
   projectIdSchema,
 } from "@/server/mcp/schemas";
+import { assertFilterConditionBudget } from "@/server/lib/dataforseo/filters";
+import {
+  buildRankedKeywordsScopeFilter,
+  type ScopeFilter,
+} from "@/server/lib/dataforseo/researchScopeFilters";
+import { parseResearchTargetOrThrow } from "@/server/lib/domainUtils";
+import {
+  RESEARCH_SCOPE_PARAM_DESCRIPTION,
+  researchScopeSchema,
+} from "@/shared/researchScope";
 
 const rankedResultTypeSchema = z.enum([
   "organic",
@@ -128,6 +138,9 @@ const getRankedKeywordsInputSchema = {
   target: rankedTargetSchema.describe(
     "Domain (no protocol/www) or absolute page URL to list ranked keywords for.",
   ),
+  scope: researchScopeSchema
+    .optional()
+    .describe(RESEARCH_SCOPE_PARAM_DESCRIPTION),
   market: marketSchema,
   locationCode: locationCodeSchema
     .optional()
@@ -148,9 +161,7 @@ const getRankedKeywordsInputSchema = {
   includeSubdomains: z
     .boolean()
     .optional()
-    .describe(
+    .describe("Deprecated: use scope ('subdomains' or 'domain') instead."),
-      "Include subdomains of the target. Defaults to true for domains, false for page URLs.",
-    ),
   minSearchVolume: z
     .number()
     .int()
@@ -446,18 +457,27 @@ function pushAnd(filters: unknown[], condition: unknown[]) {
   filters.push(condition);
 }
 
-function buildRankedKeywordFilters(args: {
+function buildRankedKeywordFilters(
+  args: {
     minSearchVolume?: number;
     maxRank?: number;
     excludeBrandTerms?: string[];
-}) {
+  },
+  scopeFilter?: ScopeFilter,
+) {
   const filters: unknown[] = [];
+  let conditionCount = 0;
+  if (scopeFilter) {
+    for (const clause of scopeFilter.clauses) pushAnd(filters, clause);
+    conditionCount += scopeFilter.conditionCount;
+  }
   if (args.minSearchVolume != null) {
     pushAnd(filters, [
       "keyword_data.keyword_info.search_volume",
       ">=",
       args.minSearchVolume,
     ]);
+    conditionCount += 1;
   }
   if (args.maxRank != null) {
     pushAnd(filters, [
@@ -465,12 +485,15 @@ function buildRankedKeywordFilters(args: {
       "<=",
       args.maxRank,
     ]);
+    conditionCount += 1;
   }
   if (args.excludeBrandTerms != null) {
     for (const term of args.excludeBrandTerms) {
       pushAnd(filters, ["keyword_data.keyword", "not_ilike", `%${term}%`]);
     }
+    conditionCount += args.excludeBrandTerms.length;
   }
+  assertFilterConditionBudget(conditionCount);
   return filters.length > 0 ? filters : undefined;
 }
 
@@ -638,6 +661,8 @@ export const getRankedKeywordsTool = {
     outputSchema: {
       keywords: z.array(looseObjectOutputSchema),
       totalCount: z.number().nullable(),
+      target: z.string().optional(),
+      scope: researchScopeSchema.optional(),
       ...optionalMetaOutputSchema,
     },
     annotations: {
@@ -648,39 +673,61 @@ export const getRankedKeywordsTool = {
   },
   handler: withMcpProjectAuth(async (args: GetRankedKeywordsArgs, context) => {
     const client = createDataforseoClient(context.billing);
-    const targetIsPage = /^https?:\/\//.test(args.target);
+    // Legacy includeSubdomains only ever selected between whole-host scopes
+    // for bare domains; for page URLs it meant exact-page results. Mapping it
+    // to domain/subdomains for a URL target would silently drop the path.
+    const parsedDefault = parseResearchTargetOrThrow(args.target);
+    const legacyScope =
+      args.includeSubdomains == null
+        ? undefined
+        : parsedDefault.path === ""
+          ? args.includeSubdomains
+            ? "subdomains"
+            : "domain"
+          : "exact_url";
+    const requestedScope = args.scope ?? legacyScope;
+    const target = requestedScope
+      ? parseResearchTargetOrThrow(args.target, requestedScope)
+      : parsedDefault;
+    const scopeFilter = buildRankedKeywordsScopeFilter(target);
     const market = resolveMarketSelector(args, context.project);
     const keywords = await client.domain.rankedKeywords({
-      target: args.target,
+      target: target.hostname,
       locationCode: market.locationCode,
       languageCode: market.languageCode,
       limit: args.limit ?? 50,
       offset: args.offset,
       orderBy: sortOrderByRankedMode(args.sortBy),
-      filters: buildRankedKeywordFilters({
+      filters: buildRankedKeywordFilters(
+        {
           minSearchVolume: args.minSearchVolume,
           maxRank: args.maxRank,
           excludeBrandTerms: args.excludeBrandTerms,
-      }),
+        },
+        scopeFilter,
+      ),
       itemTypes: args.resultTypes,
-      includeSubdomains: args.includeSubdomains ?? !targetIsPage,
     });
 
     const rankedRows = keywords.items.map(toRankedKeywordRow);
+    const targetLabel = `${target.display} (scope: ${target.scope})`;
     const text =
       rankedRows.length === 0
-        ? `No ranked keyword rows for ${args.target}.`
+        ? `No ranked keyword rows for ${targetLabel}.`
-        : `Found ${rankedRows.length} ranked keyword rows for ${args.target}${keywords.totalCount != null ? ` (of ${keywords.totalCount} total)` : ""}:\n${formatMcpTable(rankedRows, RANKED_KEYWORD_COLUMNS)}`;
+        : `Found ${rankedRows.length} ranked keyword rows for ${targetLabel}${keywords.totalCount != null ? ` (of ${keywords.totalCount} total)` : ""}:\n${formatMcpTable(rankedRows, RANKED_KEYWORD_COLUMNS)}`;
     return mcpResponse({
       text,
       meta: buildProjectMeta(
         context,
         args.projectId,
         `/p/${args.projectId}/domain`,
+        { domain: target.display, scope: target.scope },
       ),
       structuredContent: {
         keywords: keywords.items,
         totalCount: keywords.totalCount,
+        target: target.display,
+        scope: target.scope,
       },
     });
   }),

src/server/mcp/tools/get-backlinks-overview.ts

@@ -13,6 +13,13 @@ import {
   type McpTableColumn,
 } from "@/server/mcp/table";
 import { projectIdSchema } from "@/server/mcp/schemas";
+import {
+  BACKLINKS_SCOPE_DESCRIPTION,
+  backlinksScopeWithLegacySchema,
+  resolveBacklinksScope,
+} from "@/types/schemas/backlinks";
+import { normalizeBacklinksTarget } from "@/server/lib/dataforseo";
+import { researchScopeSchema } from "@/shared/researchScope";
 
 const REFERRING_DOMAIN_COLUMNS: McpTableColumn<unknown>[] = [
   { header: "domain", value: (row) => readPath(row, "domain") },
@@ -32,12 +39,9 @@ const inputSchema = {
     .describe(
       "Domain or URL to analyze (e.g. 'example.com' or 'https://example.com/blog').",
     ),
-  scope: z
+  scope: backlinksScopeWithLegacySchema
-    .enum(["domain", "page"])
     .optional()
-    .describe(
+    .describe(BACKLINKS_SCOPE_DESCRIPTION),
-      "'domain' analyzes the whole domain; 'page' analyzes a specific URL. Defaults to 'domain'.",
-    ),
   hideSpam: z
     .boolean()
     .optional()
@@ -55,11 +59,14 @@ export const getBacklinksOverviewTool = {
   config: {
     title: "Get backlinks overview",
     description:
-      "Returns a backlinks profile summary (total backlinks, referring domains, top referring domains). Charges credits (~50 typical for a domain, ~25 for a single page). Self-hosted deployments need the Backlinks API enabled on their DataForSEO account.",
+      "Returns a backlinks profile summary (total backlinks, referring domains, top referring domains). Charges credits (~50 typical for a domain, ~25 for a single page). Note: bare domains default to scope 'subdomains'; pass scope 'domain' to exclude subdomains from the totals. Targets with a path default to 'subfolder', whose counts come from filtered backlink totals (no rank/trends/referring-domain breakdown). Trend data always includes subdomains (provider limitation). Self-hosted deployments need the Backlinks API enabled on their DataForSEO account.",
     inputSchema,
     outputSchema: {
+      target: z.string(),
+      scope: researchScopeSchema,
+      scopeNote: z.string().optional(),
       overview: looseObjectOutputSchema,
-      referringDomains: looseObjectOutputSchema,
+      referringDomains: looseObjectOutputSchema.optional(),
       ...optionalMetaOutputSchema,
     },
     annotations: {
@@ -69,11 +76,22 @@ export const getBacklinksOverviewTool = {
     },
   },
   handler: withMcpProjectAuth(async (args: Args, context) => {
-    const lookup = { target: args.target, scope: args.scope };
+    const lookup = {
+      target: args.target,
+      scope: args.scope ? resolveBacklinksScope(args.scope) : undefined,
+    };
     const spamOptions = { hideSpam: args.hideSpam ?? true };
+    // referring_domains has no URL filter, so the per-domain breakdown is
+    // skipped for subfolder scope (the referring-domain count in the summary
+    // is still subfolder-accurate).
+    const resolvedScope = normalizeBacklinksTarget(args.target, {
+      scope: lookup.scope,
+    }).scope;
     const [overview, refDomains] = await Promise.all([
       BacklinksService.profileOverview(lookup, context.billing),
-      BacklinksService.profileReferringDomainsPage(
+      resolvedScope === "subfolder"
+        ? Promise.resolve(null)
+        : BacklinksService.profileReferringDomainsPage(
             {
               ...lookup,
               page: 1,
@@ -86,16 +104,28 @@ export const getBacklinksOverviewTool = {
             spamOptions,
           ),
     ]);
-    const topDomains = refDomains.rows ?? [];
+    const topDomains = refDomains?.rows ?? [];
     const summary = overview.overview.summary;
+    const { displayTarget, scope } = overview.overview;
+    // backlinks/history has no include_subdomains, so trend series stay
+    // subdomain-inclusive even when the summary excludes subdomains.
+    const scopeNote =
+      scope === "domain"
+        ? "Summary excludes subdomains; trend data includes subdomains (provider limitation)."
+        : scope === "subfolder"
+          ? "Counts are computed from filtered backlink totals; rank, trends, and the referring-domains breakdown aren't available for subfolders."
+          : undefined;
     const text = [
-      `Backlinks profile for ${args.target} (${args.scope ?? "domain"}):`,
+      `Backlinks profile for ${displayTarget} (scope: ${scope}):`,
+      ...(scopeNote ? [`Note: ${scopeNote}`] : []),
       `- backlinks: ${formatMetric(summary.backlinks)}`,
       `- referring domains: ${formatMetric(summary.referringDomains)}`,
       `- referring pages: ${formatMetric(summary.referringPages)}`,
       `- rank: ${formatMetric(summary.rank)}`,
       "",
-      topDomains.length === 0
+      refDomains === null
+        ? "Referring-domains breakdown unavailable for subfolder scope."
+        : topDomains.length === 0
           ? "No referring domains found."
           : `Referring domains (${topDomains.length}):\n${formatMcpTable(topDomains, REFERRING_DOMAIN_COLUMNS)}`,
     ].join("\n");
@@ -105,9 +135,15 @@ export const getBacklinksOverviewTool = {
         context,
         args.projectId,
         `/p/${args.projectId}/backlinks`,
-        { target: args.target },
+        { target: args.target, scope },
       ),
-      structuredContent: { overview, referringDomains: refDomains },
+      structuredContent: {
+        target: displayTarget,
+        scope,
+        scopeNote,
+        overview,
+        referringDomains: refDomains ?? undefined,
+      },
     });
   }),
 };

src/server/mcp/tools/get-backlinks-profile.ts

@@ -12,13 +12,17 @@ import { projectIdSchema } from "@/server/mcp/schemas";
 import {
   BACKLINKS_DEFAULT_SORT,
   BACKLINKS_PAGE_SIZES,
+  BACKLINKS_SCOPE_DESCRIPTION,
   DEFAULT_BACKLINKS_PAGE_SIZE,
   backlinksRowsFiltersSchema,
   backlinksRowsModeSchema,
   backlinksRowsSortFieldSchema,
+  backlinksScopeWithLegacySchema,
   backlinksSortOrderSchema,
-  backlinksTargetScopeSchema,
+  resolveBacklinksScope,
 } from "@/types/schemas/backlinks";
+import { researchScopeSchema } from "@/shared/researchScope";
+import { normalizeBacklinksTarget } from "@/server/lib/dataforseoBacklinksTarget";
 
 const inputSchema = {
   projectId: projectIdSchema,
@@ -29,11 +33,9 @@ const inputSchema = {
     .describe(
       "Domain or URL to analyze (e.g. 'example.com' or 'https://example.com/blog').",
     ),
-  scope: backlinksTargetScopeSchema
+  scope: backlinksScopeWithLegacySchema
     .optional()
-    .describe(
+    .describe(BACKLINKS_SCOPE_DESCRIPTION),
-      "'domain' analyzes the whole domain; 'page' analyzes a specific URL. Defaults to 'domain'.",
-    ),
   page: z
     .number()
     .int()
@@ -124,6 +126,8 @@ export const getBacklinksProfileTool = {
       "Returns one bounded page of detailed backlink rows for a domain or page: linking URLs, target URLs, anchors, dofollow/nofollow, authority/spam signals, and lost/broken status. Supports filters, sorting, one_per_domain/as_is mode, and pagination. Charges credits (~30 per page typical). Self-hosted deployments need the Backlinks API enabled on their DataForSEO account.",
     inputSchema,
     outputSchema: {
+      target: z.string(),
+      scope: researchScopeSchema,
       backlinks: backlinksProfileOutputSchema,
       ...optionalMetaOutputSchema,
     },
@@ -138,7 +142,7 @@ export const getBacklinksProfileTool = {
     // backlinksRowsPageRequestSchema), so pass them straight through.
     const request = {
       target: args.target,
-      scope: args.scope,
+      scope: args.scope ? resolveBacklinksScope(args.scope) : undefined,
       page: args.page,
       pageSize: args.pageSize,
       sortField: args.sortField,
@@ -147,13 +151,18 @@ export const getBacklinksProfileTool = {
       mode: args.mode,
     };
 
+    // The page result carries only rows, so resolve the target here to report
+    // the scope the rows were actually fetched with.
+    const target = normalizeBacklinksTarget(request.target, {
+      scope: request.scope,
+    });
     const backlinks = await BacklinksService.profileBacklinksPage(
       request,
       context.billing,
       { hideSpam: args.hideSpam ?? true },
     );
     const text = [
-      `Backlinks profile for ${request.target} (${request.scope ?? "domain"}):`,
+      `Backlinks profile for ${target.displayTarget} (scope: ${target.scope}):`,
       `- page: ${backlinks.page}`,
       `- page size: ${backlinks.pageSize}`,
       `- rows returned: ${backlinks.rows.length}`,
@@ -171,9 +180,13 @@ export const getBacklinksProfileTool = {
         context,
         args.projectId,
         `/p/${args.projectId}/backlinks`,
-        { target: request.target, scope: request.scope },
+        { target: request.target, scope: target.scope },
       ),
-      structuredContent: { backlinks },
+      structuredContent: {
+        target: target.displayTarget,
+        scope: target.scope,
+        backlinks,
+      },
     });
   }),
 };

src/server/mcp/tools/get-domain-keyword-suggestions.ts

@@ -22,6 +22,11 @@ import {
   locationCodeSchema,
   projectIdSchema,
 } from "@/server/mcp/schemas";
+import {
+  RESEARCH_SCOPE_PARAM_DESCRIPTION,
+  researchScopeSchema,
+} from "@/shared/researchScope";
+import { parseResearchTargetOrThrow } from "@/server/lib/domainUtils";
 
 const SUGGESTION_COLUMNS: McpTableColumn<unknown>[] = [
   { header: "keyword", value: (row) => readPath(row, "keyword") },
@@ -35,7 +40,13 @@ const inputSchema = {
   domain: z
     .string()
     .min(1)
-    .describe("Competitor or reference domain to extract keywords from."),
+    .max(2048)
+    .describe(
+      "Competitor or reference domain or URL to extract keywords from.",
+    ),
+  scope: researchScopeSchema
+    .optional()
+    .describe(RESEARCH_SCOPE_PARAM_DESCRIPTION),
   locationCode: locationCodeSchema.optional(),
   languageCode: languageCodeSchema.optional(),
 } as const;
@@ -51,6 +62,8 @@ export const getDomainKeywordSuggestionsTool = {
     inputSchema,
     outputSchema: {
       keywords: z.array(looseObjectOutputSchema),
+      target: z.string().optional(),
+      scope: researchScopeSchema.optional(),
       ...optionalMetaOutputSchema,
     },
     annotations: {
@@ -69,6 +82,7 @@ export const getDomainKeywordSuggestionsTool = {
     const keywords = await DomainService.getSuggestedKeywords(
       {
         domain: args.domain,
+        scope: args.scope,
         locationCode,
         languageCode,
         organizationId: context.auth.organizationId,
@@ -76,10 +90,15 @@ export const getDomainKeywordSuggestionsTool = {
       },
       context.billing,
     );
+    // The service already parsed the same input, so this cannot throw here.
+    const parsed = parseResearchTargetOrThrow(args.domain, args.scope);
+    const target = parsed.display;
+    const scope = parsed.scope;
+    const targetLabel = `${target} (scope: ${scope})`;
     const text =
       keywords.length === 0
-        ? `No ranked keywords found for ${args.domain}.`
+        ? `No ranked keywords found for ${targetLabel}.`
-        : `Keywords for ${args.domain} (${keywords.length}):\n${formatMcpTable(keywords, SUGGESTION_COLUMNS)}`;
+        : `Keywords for ${targetLabel} (${keywords.length}):\n${formatMcpTable(keywords, SUGGESTION_COLUMNS)}`;
     return mcpResponse({
       text,
       meta: buildProjectMeta(
@@ -87,10 +106,11 @@ export const getDomainKeywordSuggestionsTool = {
         args.projectId,
         `/p/${args.projectId}/domain`,
         {
-          domain: args.domain,
+          domain: target,
+          ...(scope ? { scope } : {}),
         },
       ),
-      structuredContent: { keywords },
+      structuredContent: { keywords, target, scope },
     });
   }),
 };

src/server/mcp/tools/get-domain-overview.ts

@@ -14,15 +14,27 @@ import {
   locationCodeSchema,
   projectIdSchema,
 } from "@/server/mcp/schemas";
+import {
+  RESEARCH_SCOPE_PARAM_DESCRIPTION,
+  researchScopeSchema,
+} from "@/shared/researchScope";
 
 const inputSchema = {
   projectId: projectIdSchema,
-  domain: z.string().min(1).describe("Domain to analyze (e.g. 'example.com')."),
+  domain: z
+    .string()
+    .min(1)
+    .max(2048)
+    .describe("Domain or URL to analyze (e.g. 'example.com')."),
+  scope: researchScopeSchema
+    .optional()
+    .describe(
+      `${RESEARCH_SCOPE_PARAM_DESCRIPTION} Overview metrics always cover the hostname plus subdomains; narrower scopes are labeled accordingly — use get_ranked_keywords with a scope for scoped keyword data.`,
+    ),
   includeSubdomains: z
     .boolean()
     .optional()
-    .default(false)
+    .describe("Deprecated: use scope ('subdomains' or 'domain') instead."),
-    .describe("Include subdomains in the domain's metrics. Defaults to false."),
   locationCode: locationCodeSchema.optional(),
   languageCode: languageCodeSchema.optional(),
 } as const;
@@ -39,6 +51,8 @@ export const getDomainOverviewTool = {
     outputSchema: z
       .object({
         domain: z.string().optional(),
+        scope: researchScopeSchema.optional(),
+        displayTarget: z.string().optional(),
         organicTraffic: z.number().nullable().optional(),
         organicKeywords: z.number().nullable().optional(),
         backlinks: z.number().nullable().optional(),
@@ -59,22 +73,34 @@ export const getDomainOverviewTool = {
     );
     assertLabsLocationCode(locationCode);
     assertLanguageForLocation(locationCode, languageCode);
+    const scope =
+      args.scope ??
+      (args.includeSubdomains == null
+        ? undefined
+        : args.includeSubdomains
+          ? "subdomains"
+          : "domain");
     const result = await DomainService.getOverview(
       {
         projectId: args.projectId,
         domain: args.domain,
-        includeSubdomains: args.includeSubdomains,
+        scope,
         locationCode,
         languageCode,
       },
       context.billing,
     );
     const text = [
-      `Domain: ${result.domain}`,
+      `Target: ${result.displayTarget} (scope: ${result.scope})`,
       `Organic traffic: ${result.organicTraffic ?? "?"}`,
       `Organic keywords: ${result.organicKeywords ?? "?"}`,
       `Backlinks: ${result.backlinks ?? "?"}`,
       `Referring domains: ${result.referringDomains ?? "?"}`,
+      ...(result.scope === "subdomains"
+        ? []
+        : [
+            "Note: overview metrics cover the whole domain including subdomains; use get_ranked_keywords with this scope for scoped keyword data.",
+          ]),
     ].join("\n");
     return mcpResponse({
       text,

src/server/mcp/tools/output-schema-validation.test.ts

@@ -113,6 +113,8 @@ describe("DataForSEO research tool output schemas", () => {
     const schema = objectSchema(getBacklinksProfileTool.config.outputSchema);
 
     const result = await schema.safeParseAsync({
+      target: "example.com",
+      scope: "domain",
       backlinks: backlinkPage,
       meta: {
         organizationId: "org_123",

src/server/mcp/tools/tool-text-output.test.ts

@@ -7,6 +7,7 @@ import { getRankTrackerTool } from "./get-rank-tracker";
 import { getSerpResultsTool } from "./get-serp-results";
 import { researchKeywordsTool } from "./research-keywords";
 import { makeToolContext, textContent } from "./tool-test-support";
+import type * as backlinksTargetModule from "@/server/lib/dataforseoBacklinksTarget";
 
 // Verifies that each tool renders its actual row data into the text content
 // block (not just a count), across the tools whose data comes from OpenSEO
@@ -29,9 +30,17 @@ const mocks = vi.hoisted(() => ({
 }));
 
 vi.mock("cloudflare:workers", () => ({ env: {} }));
-vi.mock("@/server/lib/dataforseo", () => ({
+vi.mock("@/server/lib/dataforseo", async () => {
+  // Real target normalizer (pure, leaf module) so scope resolution in the
+  // backlinks tools matches production.
+  const targets = await vi.importActual<typeof backlinksTargetModule>(
+    "@/server/lib/dataforseoBacklinksTarget",
+  );
+  return {
     createDataforseoClient: mocks.createDataforseoClient,
-}));
+    normalizeBacklinksTarget: targets.normalizeBacklinksTarget,
+  };
+});
 vi.mock("@/server/features/projects/services/ProjectService", () => ({
   ProjectService: {
     getProjectForOrganization: mocks.getProjectForOrganization,

src/shared/researchScope.test.ts

@@ -0,0 +1,143 @@
+import { describe, expect, it } from "vitest";
+import {
+  defaultScopeForPath,
+  isScopeAllowedForInput,
+  parseResearchTarget,
+  urlMatchesResearchTarget,
+} from "./researchScope";
+
+function parseOk(
+  input: string,
+  scope?: Parameters<typeof parseResearchTarget>[1],
+) {
+  const result = parseResearchTarget(input, scope);
+  if (!result.ok) throw new Error(`expected ok parse, got: ${result.message}`);
+  return result.target;
+}
+
+describe("parseResearchTarget", () => {
+  it("defaults a root domain to subdomains scope", () => {
+    const target = parseOk("Example.com");
+    expect(target).toMatchObject({
+      scope: "subdomains",
+      hostname: "example.com",
+      path: "",
+      display: "example.com",
+    });
+  });
+
+  it("defaults a URL with a path to subfolder scope", () => {
+    const target = parseOk("example.com/commercial-insurance/");
+    expect(target).toMatchObject({
+      scope: "subfolder",
+      path: "/commercial-insurance",
+      display: "example.com/commercial-insurance",
+    });
+  });
+
+  it("strips query strings and fragments without failing", () => {
+    const target = parseOk("https://example.com/blog?utm_source=x#section");
+    expect(target.path).toBe("/blog");
+  });
+
+  it("preserves path casing and percent encoding", () => {
+    const target = parseOk("example.com/Docs/%7Euser");
+    expect(target.path).toBe("/Docs/%7Euser");
+  });
+
+  it("strips www from hostname but keeps it for page URLs", () => {
+    const target = parseOk("www.example.com/blog", "exact_url");
+    expect(target.hostname).toBe("example.com");
+    expect(target.urlHostname).toBe("www.example.com");
+  });
+
+  it("keeps subdomain hostnames intact", () => {
+    const target = parseOk("blog.example.com", "subdomains");
+    expect(target.hostname).toBe("blog.example.com");
+  });
+
+  it("rejects subfolder for a root input instead of silently rescoping", () => {
+    const result = parseResearchTarget("example.com", "subfolder");
+    expect(result).toEqual({
+      ok: false,
+      message: "Add a path to use Subfolder (e.g. example.com/blog)",
+    });
+  });
+
+  it("allows exact_url for a root input", () => {
+    expect(parseOk("example.com", "exact_url").scope).toBe("exact_url");
+  });
+
+  it("rejects invalid hosts and credentials", () => {
+    expect(parseResearchTarget("example.por").ok).toBe(false);
+    expect(parseResearchTarget("").ok).toBe(false);
+    expect(parseResearchTarget("my_site.com").ok).toBe(false);
+    expect(parseResearchTarget("https://user:pw@example.com/x").ok).toBe(false);
+  });
+});
+
+describe("scope helpers", () => {
+  it("computes defaults from the path", () => {
+    expect(defaultScopeForPath("")).toBe("subdomains");
+    expect(defaultScopeForPath("/blog")).toBe("subfolder");
+  });
+
+  it("only disallows subfolder without a path", () => {
+    expect(isScopeAllowedForInput("subfolder", "")).toBe(false);
+    expect(isScopeAllowedForInput("subfolder", "/blog")).toBe(true);
+    expect(isScopeAllowedForInput("exact_url", "")).toBe(true);
+    expect(isScopeAllowedForInput("domain", "/blog")).toBe(true);
+  });
+});
+
+describe("urlMatchesResearchTarget", () => {
+  const subfolder = parseOk("example.com/blog", "subfolder");
+
+  it("matches the subfolder itself and its children", () => {
+    expect(
+      urlMatchesResearchTarget("https://example.com/blog", subfolder),
+    ).toBe(true);
+    expect(
+      urlMatchesResearchTarget("https://example.com/blog/post?x=1", subfolder),
+    ).toBe(true);
+    expect(
+      urlMatchesResearchTarget("https://www.example.com/blog/", subfolder),
+    ).toBe(true);
+  });
+
+  it("excludes similarly named sibling paths and other hosts", () => {
+    expect(
+      urlMatchesResearchTarget("https://example.com/blogging", subfolder),
+    ).toBe(false);
+    expect(
+      urlMatchesResearchTarget("https://sub.example.com/blog/post", subfolder),
+    ).toBe(false);
+  });
+
+  it("matches exact URLs ignoring trailing slash, query, and fragment", () => {
+    const exact = parseOk("example.com/pricing", "exact_url");
+    expect(
+      urlMatchesResearchTarget("https://example.com/pricing/", exact),
+    ).toBe(true);
+    expect(
+      urlMatchesResearchTarget("https://example.com/pricing?ref=x#top", exact),
+    ).toBe(true);
+    expect(
+      urlMatchesResearchTarget("https://example.com/pricing/plans", exact),
+    ).toBe(false);
+  });
+
+  it("separates domain scope from subdomains scope", () => {
+    const domain = parseOk("example.com", "domain");
+    const subs = parseOk("example.com", "subdomains");
+    expect(urlMatchesResearchTarget("https://blog.example.com/x", domain)).toBe(
+      false,
+    );
+    expect(urlMatchesResearchTarget("https://blog.example.com/x", subs)).toBe(
+      true,
+    );
+    expect(urlMatchesResearchTarget("https://notexample.com/x", subs)).toBe(
+      false,
+    );
+  });
+});

src/shared/researchScope.ts

@@ -0,0 +1,234 @@
+import { parse as parseTld } from "tldts";
+import { z } from "zod";
+
+/**
+ * True when `host` resolves to a real registrable domain (public-suffix list),
+ * rejecting IPs and fake TLDs like `example.por` before they reach DataForSEO.
+ */
+export function isValidDomainHost(host: string): boolean {
+  const parsed = parseTld(host, { allowPrivateDomains: true });
+  return (
+    !parsed.isIp &&
+    !!parsed.publicSuffix &&
+    (parsed.isIcann === true || parsed.isPrivate === true)
+  );
+}
+
+/**
+ * Research scope for any URL/domain input:
+ * - exact_url:  one normalized page URL only
+ * - subfolder:  the selected path and its children (not similarly named siblings)
+ * - domain:     the selected hostname, excluding its subdomains
+ * - subdomains: the selected hostname and all of its subdomains
+ */
+export const RESEARCH_SCOPES = [
+  "exact_url",
+  "subfolder",
+  "domain",
+  "subdomains",
+] as const;
+
+export type ResearchScope = (typeof RESEARCH_SCOPES)[number];
+
+export const researchScopeSchema = z.enum(RESEARCH_SCOPES);
+
+export const RESEARCH_SCOPE_LABELS: Record<ResearchScope, string> = {
+  exact_url: "Exact URL",
+  subfolder: "Subfolder",
+  domain: "Domain",
+  subdomains: "Subdomains",
+};
+
+/** Base wording for MCP `scope` params; tools append their own caveats. */
+export const RESEARCH_SCOPE_PARAM_DESCRIPTION =
+  "Research scope: 'domain' (hostname without subdomains), 'subdomains' (hostname plus all subdomains), 'subfolder' (path and its children), or 'exact_url' (one page). Defaults to 'subdomains' for root inputs and 'subfolder' when the input has a path.";
+
+/** One-line explanations shown in the scope dropdown. */
+export const RESEARCH_SCOPE_DESCRIPTIONS: Record<ResearchScope, string> = {
+  exact_url: "One page only",
+  subfolder: "The path and everything under it",
+  domain: "The hostname, without subdomains",
+  subdomains: "The domain plus all its subdomains",
+};
+
+/** Wildcard-style pattern examples shown under each scope option. */
+export const RESEARCH_SCOPE_EXAMPLES: Record<ResearchScope, string> = {
+  exact_url: "example.com/path",
+  subfolder: "example.com/path/*",
+  domain: "example.com/*",
+  subdomains: "*.example.com/*",
+};
+
+export type ResearchTarget = {
+  scope: ResearchScope;
+  /** Lowercased hostname with a leading `www.` stripped. */
+  hostname: string;
+  /** Hostname as entered (lowercased, `www.` preserved) for building page URLs. */
+  urlHostname: string;
+  /**
+   * Normalized path: `""` for the root, otherwise `/like/This` — casing and
+   * percent-encoding preserved, trailing slashes / query / fragment stripped.
+   */
+  path: string;
+  /** What to show users: hostname, plus the path for URL-scoped research. */
+  display: string;
+};
+
+type ParseResearchTargetResult =
+  | { ok: true; target: ResearchTarget }
+  | { ok: false; message: string };
+
+function normalizePath(pathname: string): string {
+  if (pathname === "/") return "";
+  const trimmed = pathname.replace(/\/+$/, "");
+  return trimmed === "" ? "" : trimmed;
+}
+
+/** A subfolder needs a non-root path; every other scope works for any input. */
+export function isScopeAllowedForInput(
+  scope: ResearchScope,
+  path: string,
+): boolean {
+  return scope !== "subfolder" || path !== "";
+}
+
+/** Root inputs default to subdomains scope; inputs with a path to subfolder. */
+export function defaultScopeForPath(path: string): ResearchScope {
+  return path === "" ? "subdomains" : "subfolder";
+}
+
+/** Scope implied by the input itself; unparseable input falls back to domain. */
+export function defaultScopeForInput(input: string): ResearchScope {
+  const parsed = parseResearchTarget(input);
+  return parsed.ok ? parsed.target.scope : "domain";
+}
+
+/**
+ * Scope as persisted in URLs and history: omitted when it matches the input's
+ * implied default, so shared links re-derive the same scope.
+ */
+export function toScopeSearchParam(
+  input: string,
+  scope: ResearchScope,
+): ResearchScope | undefined {
+  return scope === defaultScopeForInput(input) ? undefined : scope;
+}
+
+export function parseResearchTarget(
+  input: string,
+  requestedScope?: ResearchScope,
+): ParseResearchTargetResult {
+  const trimmed = input.trim();
+  if (!trimmed) {
+    return { ok: false, message: "Enter a domain or URL" };
+  }
+
+  const withProtocol = /^[a-zA-Z][a-zA-Z\d+.-]*:\/\//.test(trimmed)
+    ? trimmed
+    : `https://${trimmed}`;
+
+  let parsed: URL;
+  try {
+    parsed = new URL(withProtocol);
+  } catch {
+    return { ok: false, message: "Enter a valid domain like example.com" };
+  }
+
+  if (parsed.username || parsed.password) {
+    return {
+      ok: false,
+      message: "URLs with embedded credentials are not supported",
+    };
+  }
+
+  const urlHostname = parsed.hostname.toLowerCase();
+  const hostname = urlHostname.replace(/^www\./, "");
+  // The charset check rejects hosts like my_site.com that URL() and tldts
+  // accept but DataForSEO bills and fails with an opaque "Invalid Field".
+  if (
+    !hostname ||
+    !hostname.includes(".") ||
+    !/^[a-z\d.-]+$/.test(hostname) ||
+    !isValidDomainHost(hostname)
+  ) {
+    return { ok: false, message: "Enter a valid domain like example.com" };
+  }
+
+  // Query strings and fragments never create separate research scopes.
+  const path = normalizePath(parsed.pathname);
+
+  if (requestedScope === "subfolder" && path === "") {
+    return {
+      ok: false,
+      message: "Add a path to use Subfolder (e.g. example.com/blog)",
+    };
+  }
+
+  const scope = requestedScope ?? defaultScopeForPath(path);
+
+  const usesPath = scope === "exact_url" || scope === "subfolder";
+  return {
+    ok: true,
+    target: {
+      scope,
+      hostname,
+      urlHostname,
+      path,
+      display: usesPath ? `${hostname}${path}` : hostname,
+    },
+  };
+}
+
+/**
+ * How many of DataForSEO's 8 filter conditions each scope consumes on the
+ * Labs endpoints (see buildRankedKeywordsScopeFilter / buildRelevantPagesScopeFilter).
+ * The client uses this to shrink the user-facing filter budget.
+ */
+export const RESEARCH_SCOPE_FILTER_SLOTS: Record<
+  "keywords" | "pages",
+  Record<ResearchScope, number>
+> = {
+  keywords: { exact_url: 4, subfolder: 4, domain: 1, subdomains: 0 },
+  pages: { exact_url: 4, subfolder: 4, domain: 2, subdomains: 0 },
+};
+
+/** Conditions the backlinks subfolder url_to/url prefix group consumes. */
+export const BACKLINKS_SUBFOLDER_FILTER_CONDITIONS = 4;
+
+function hostMatches(candidateHost: string, target: ResearchTarget): boolean {
+  const host = candidateHost.toLowerCase().replace(/^www\./, "");
+  if (target.scope === "subdomains") {
+    return host === target.hostname || host.endsWith(`.${target.hostname}`);
+  }
+  return host === target.hostname;
+}
+
+/**
+ * Whether a result URL belongs to the research target. Used to post-filter
+ * provider rows that cannot be scoped provider-side. Subfolder matching
+ * includes the path and its children but excludes similarly named siblings
+ * (`/blog` matches `/blog/post`, not `/blogging`).
+ */
+export function urlMatchesResearchTarget(
+  url: string,
+  target: ResearchTarget,
+): boolean {
+  let parsed: URL;
+  try {
+    parsed = new URL(url);
+  } catch {
+    return false;
+  }
+
+  if (!hostMatches(parsed.hostname, target)) return false;
+
+  const path = normalizePath(parsed.pathname);
+  switch (target.scope) {
+    case "exact_url":
+      return path === target.path;
+    case "subfolder":
+      return path === target.path || path.startsWith(`${target.path}/`);
+    default:
+      return true;
+  }
+}

src/types/schemas/ai-search.ts

@@ -1,4 +1,5 @@
 import { z } from "zod";
+import { researchScopeSchema } from "@/shared/researchScope";
 
 /**
  * Input + output schemas for the AI Search feature (Brand Lookup + Prompt
@@ -42,6 +43,10 @@ export const brandLookupInputSchema = z.object({
     .array(z.string().trim().min(1).max(BRAND_LOOKUP_MAX_INPUT_LENGTH))
     .max(BRAND_LOOKUP_MAX_COMPETITORS)
     .default([]),
+  // Research scope for domain/URL queries. Ignored for brand keywords, which
+  // have no URL to scope. Omitted = derive from the query (root → domain, path
+  // → subfolder).
+  scope: researchScopeSchema.optional(),
   locationCode: z.number().int().positive().default(2840),
   languageCode: z.string().min(2).max(8).default("en"),
 });
@@ -114,7 +119,18 @@ const brandMonthlyVolumeSchema = z.object({
 export const brandLookupResultSchema = z.object({
   query: z.string(),
   detectedTargetType: z.enum(["domain", "keyword"]),
+  /** Hostname for domain scopes, hostname + path for URL scopes. */
   resolvedTarget: z.string(),
+  // Resolved scope, or null for keyword lookups. Defaulted so cache entries
+  // written before scopes existed still parse.
+  scope: researchScopeSchema.nullable().default(null),
+  /**
+   * True under exact_url/subfolder scope: the LLM mentions API has no
+   * URL-level targeting, so totals, per-platform counts, monthly volume and
+   * Share of Voice stay domain-wide and the UI must say so. Page-level rows
+   * are filtered to the scope.
+   */
+  aggregatesAreDomainLevel: z.boolean().default(false),
   fetchedAt: z.string(),
   hasData: z.boolean(),
   totalMentions: z.number().int().nonnegative().nullable(),
@@ -255,10 +271,12 @@ export type PromptExplorerResult = z.infer<typeof promptExplorerResultSchema>;
  * is a comma-joined competitor list (route + page treat the parsed result as an
  * opaque string array). `c` accepts a raw string (from the URL) OR an array
  * (TanStack Router re-validates its own transformed output on navigate) — same
- * union pattern as `models` below.
+ * union pattern as `models` below. `scope` is only present when it differs
+ * from the scope derived from `q`.
  */
 export const brandLookupSearchSchema = z.object({
   q: z.string().optional(),
+  scope: researchScopeSchema.optional().catch(undefined),
   c: z
     .union([z.string(), z.array(z.string())])
     .optional()

src/types/schemas/backlinks.ts

@@ -1,7 +1,45 @@
 import { z } from "zod";
+import {
+  RESEARCH_SCOPES,
+  RESEARCH_SCOPE_PARAM_DESCRIPTION,
+  type ResearchScope,
+} from "@/shared/researchScope";
 
 export const backlinksTabSchema = z.enum(["backlinks", "domains", "pages"]);
-export const backlinksTargetScopeSchema = z.enum(["domain", "page"]);
+
+/**
+ * Backlinks uses the shared research scopes. DataForSEO has no prefix
+ * targeting, so subfolder rides on url_to/url prefix filters: backlink rows
+ * and top pages are provider-filtered, summary counts come from filtered
+ * backlink totals, and rank/trends/referring-domains stay unavailable.
+ */
+export type BacklinksTargetScope = ResearchScope;
+
+/**
+ * Scope as it arrives from persisted or external state (URLs, MCP clients).
+ * "page" is the pre-research-scope name for exact_url and is still accepted.
+ */
+export const backlinksScopeWithLegacySchema = z.enum([
+  ...RESEARCH_SCOPES,
+  "page",
+]);
+
+export type BacklinksScopeWithLegacy = z.infer<
+  typeof backlinksScopeWithLegacySchema
+>;
+
+export function resolveBacklinksScope(
+  scope: BacklinksScopeWithLegacy,
+): ResearchScope {
+  return scope === "page" ? "exact_url" : scope;
+}
+
+export const backlinksScopeParamSchema =
+  backlinksScopeWithLegacySchema.transform(resolveBacklinksScope);
+
+/** Shared wording for the MCP tools that take a backlinks scope. */
+export const BACKLINKS_SCOPE_DESCRIPTION = `${RESEARCH_SCOPE_PARAM_DESCRIPTION} 'page' is a deprecated alias of 'exact_url'. Subfolder counts are computed from filtered backlink totals; rank, trends, and the referring-domains breakdown are unavailable for subfolders.`;
+
 const DEFAULT_BACKLINKS_SPAM_THRESHOLD = 40;
 
 function normalizeBacklinksSpamThreshold(value: number) {
@@ -33,7 +71,7 @@ export function normalizeBacklinksSpamFilterOptions(
 }
 export const backlinksLookupSchema = z.object({
   target: z.string().min(1, "Target is required").max(2048),
-  scope: backlinksTargetScopeSchema.optional(),
+  scope: backlinksScopeParamSchema.optional(),
 });
 
 export const backlinksOverviewInputSchema = backlinksLookupSchema.extend({
@@ -182,7 +220,7 @@ export const topPagesPageRequestSchema = backlinksPageRequestBase.extend({
 
 export const backlinksSearchSchema = z.object({
   target: z.string().optional(),
-  scope: backlinksTargetScopeSchema.optional(),
+  scope: backlinksScopeParamSchema.optional().catch(undefined),
   tab: backlinksTabSchema.optional(),
   page: z.coerce.number().int().positive().optional().catch(undefined),
   size: z.coerce
@@ -204,7 +242,6 @@ export const backlinksSearchSchema = z.object({
 
 export type BacklinksLookupInput = z.infer<typeof backlinksLookupSchema>;
 export type BacklinksTab = z.infer<typeof backlinksTabSchema>;
-export type BacklinksTargetScope = z.infer<typeof backlinksTargetScopeSchema>;
 export type BacklinksSortOrder = z.infer<typeof backlinksSortOrderSchema>;
 export type BacklinksRowsSortField = z.infer<
   typeof backlinksRowsSortFieldSchema

src/types/schemas/domain.ts

@@ -1,5 +1,5 @@
-import { parse as parseTld } from "tldts";
 import { z } from "zod";
+import { isValidDomainHost, researchScopeSchema } from "@/shared/researchScope";
 
 /**
  * Extract and validate a bare hostname from user input that may be a full URL.
@@ -13,19 +13,6 @@ export function normalizeDomain(input: string): string {
   return hostname.replace(/^www\./, "");
 }
 
-/**
- * True when `host` resolves to a real registrable domain (public-suffix list),
- * rejecting IPs and fake TLDs like `example.por` before they reach DataForSEO.
- */
-export function isValidDomainHost(host: string): boolean {
-  const parsed = parseTld(host, { allowPrivateDomains: true });
-  return (
-    !parsed.isIp &&
-    !!parsed.publicSuffix &&
-    (parsed.isIcann === true || parsed.isPrivate === true)
-  );
-}
-
 /** Zod field: accepts a bare domain or full URL, outputs a clean hostname. */
 export const domainField = z
   .string()
@@ -57,8 +44,8 @@ export const booleanSearchParamSchema = z
 
 export const domainOverviewSchema = z.object({
   projectId: z.string().uuid(),
-  domain: z.string().min(1, "Domain is required").max(255),
+  domain: z.string().min(1, "Domain is required").max(2048),
-  includeSubdomains: z.boolean().default(true),
+  scope: researchScopeSchema.optional(),
   locationCode: z.number().int().positive().optional(),
   languageCode: z.string().min(2).max(8).optional(),
 });
@@ -73,7 +60,8 @@ const domainTabs = ["keywords", "pages"] as const;
 
 export const domainKeywordSuggestionsSchema = z.object({
   projectId: z.string().uuid(),
-  domain: domainField,
+  domain: z.string().min(1, "Domain is required").max(2048),
+  scope: researchScopeSchema.optional(),
   locationCode: z.number().int().positive().optional(),
   languageCode: z.string().min(2).max(8).optional(),
 });
@@ -117,8 +105,8 @@ export type DomainKeywordsFilters = z.infer<typeof domainKeywordsFiltersSchema>;
 
 export const domainKeywordsPageRequestSchema = z.object({
   projectId: z.string().uuid(),
-  domain: z.string().min(1).max(255),
+  domain: z.string().min(1).max(2048),
-  includeSubdomains: z.boolean().default(true),
+  scope: researchScopeSchema.optional(),
   locationCode: z.number().int().positive().optional(),
   languageCode: z.string().min(2).max(8).optional(),
   page: z.number().int().positive().default(1),
@@ -139,8 +127,8 @@ const domainPagesSortModes = ["traffic", "keywords"] as const;
 
 export const domainPagesPageRequestSchema = z.object({
   projectId: z.string().uuid(),
-  domain: z.string().min(1).max(255),
+  domain: z.string().min(1).max(2048),
-  includeSubdomains: z.boolean().default(true),
+  scope: researchScopeSchema.optional(),
   locationCode: z.number().int().positive().optional(),
   languageCode: z.string().min(2).max(8).optional(),
   page: z.number().int().positive().default(1),
@@ -169,6 +157,8 @@ const filterNumberParam = optionalSearchNumberParam;
 
 export const domainSearchSchema = z.object({
   domain: z.string().optional(),
+  scope: researchScopeSchema.optional().catch(undefined),
+  /** Legacy param: pre-scope URLs encoded "Include subdomains" here. */
   subdomains: booleanSearchParamSchema.optional(),
   sort: z.enum(domainSortModes).optional(),
   order: z.enum(domainSortOrders).optional(),