660 lines
26 KiB
TypeScript
660 lines
26 KiB
TypeScript
import { FEATURE_PAGE_SLUGS } from "@/lib/feature-page-slugs";
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export type FeaturePage = {
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slug: string;
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eyebrow: string;
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navDescription: string;
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title: string;
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description: string;
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primaryKeyword: string;
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secondaryKeywords: string[];
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imageAlt: string;
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imageSrc: string;
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workflows: Array<{
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title: string;
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description: string;
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}>;
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metrics: Array<{
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label: string;
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value: string;
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}>;
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showMetrics?: boolean;
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useCases: string[];
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differentiators: string[];
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related: Array<{
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label: string;
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href: string;
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}>;
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faqs: Array<{
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question: string;
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answer: string;
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}>;
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};
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export const featurePages = {
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keywordResearch: {
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slug: FEATURE_PAGE_SLUGS.keywordResearch,
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eyebrow: "Keyword Research",
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navDescription: "Find keyword ideas and SERPs.",
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title: "Keyword research tool for practical SEO planning",
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description:
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"Find keyword ideas, compare search volume and difficulty, inspect SERP results, and save the opportunities worth building around.",
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primaryKeyword: "keyword research tool",
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secondaryKeywords: [
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"seo keyword research tool",
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"free keyword research tool",
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"keyword research tools",
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],
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imageAlt: "OpenSEO keyword research dashboard",
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imageSrc:
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"https://imagedelivery.net/ysLOa6bzFaM49Jxok-TAlw/d77077d0-cdf4-4523-0c41-56a7b4861300/public",
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workflows: [
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{
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title: "Research seed topics",
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description:
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"Start with one or more seeds and expand them into keyword ideas with volume, difficulty, CPC, and intent signals.",
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},
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{
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title: "Inspect the real SERP",
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description:
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"Open SERP results beside keyword metrics so content decisions are based on the pages ranking for that query.",
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},
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{
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title: "Save and organize opportunities",
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description:
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"Keep useful keywords in your workspace and tag them for content planning, rank tracking, or AI-agent workflows.",
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},
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],
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metrics: [
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{ label: "Search volume", value: "Demand" },
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{ label: "Keyword difficulty", value: "Competition" },
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{ label: "CPC", value: "Commercial signal" },
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{ label: "SERP results", value: "Search context" },
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],
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showMetrics: true,
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useCases: [
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"Build a content roadmap from real keyword data.",
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"Find lower-competition variants before writing.",
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"Group keywords for articles, landing pages, and rank tracking.",
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],
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differentiators: [
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"Open-source SEO workflows you can self-host or run in the managed app.",
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"DataForSEO-backed metrics without locking the research process into a black box.",
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"MCP access so AI agents can research and save keywords for you.",
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],
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related: [
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{ label: "Keyword Clustering", href: "/docs/skills/keyword-clustering" },
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{
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label: "Keyword Research",
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href: "/docs/skills/keyword-research",
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},
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{ label: "Rank Tracking", href: "/features/rank-tracking" },
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],
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faqs: [
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{
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question: "What is OpenSEO keyword research best for?",
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answer:
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"OpenSEO is best for finding SEO keyword ideas, checking demand and difficulty, and turning those ideas into saved keywords you can revisit.",
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},
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{
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question: "Can I use OpenSEO as a free keyword research tool?",
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answer:
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"OpenSEO is open source and can be self-hosted. The managed app also keeps keyword research tied to transparent usage instead of a large fixed subscription to a closed SEO suite.",
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},
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{
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question: "Does OpenSEO show live search results?",
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answer:
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"Yes. Keyword research can be paired with SERP inspection so you can see ranking pages alongside the metrics.",
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},
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],
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},
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siteAudit: {
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slug: FEATURE_PAGE_SLUGS.siteAudit,
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eyebrow: "Site Audit",
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navDescription: "Audit page-level SEO signals.",
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title: "SEO audit tool for finding technical issues fast",
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description:
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"Crawl a site, collect page-level technical signals, and optionally run Lighthouse checks for performance, SEO, accessibility, and best-practice issues.",
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primaryKeyword: "seo audit tool",
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secondaryKeywords: [
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"seo site audit",
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"free seo audit tool",
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"seo audit tools",
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],
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imageAlt: "OpenSEO site audit report",
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imageSrc:
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"https://imagedelivery.net/ysLOa6bzFaM49Jxok-TAlw/53149e87-0027-4fa8-5d13-bcaab60c7100/public",
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workflows: [
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{
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title: "Run a site crawl",
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description:
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"Inspect pages for status codes, titles, meta descriptions, headings, indexability signals, image alt coverage, links, response time, and optional Lighthouse findings.",
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},
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{
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title: "Prioritize issues",
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description:
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"Review crawled pages and optional Lighthouse results so the team can focus on visible page and performance problems.",
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},
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{
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title: "Drill into affected URLs",
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description:
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"Move into URLs with missing titles, metadata, heading and image-alt signals, status-code issues, response-time data, or optional Lighthouse findings.",
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},
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],
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metrics: [
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{ label: "Crawled URLs", value: "Coverage" },
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{ label: "Page fields", value: "Checks" },
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{ label: "Affected pages", value: "Scope" },
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{ label: "Audit history", value: "Progress" },
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],
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showMetrics: true,
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useCases: [
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"Audit a new site before publishing SEO work.",
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"Find technical issues after a migration or redesign.",
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"Export crawled page data and Lighthouse findings for developers and content teams.",
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],
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differentiators: [
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"A practical crawler built into the same workspace as keyword and domain research.",
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"Open-source implementation for teams that want to inspect or extend the audit flow.",
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"Simple reports that expose page-level signals and optional Lighthouse findings instead of relying only on a generic score.",
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],
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related: [
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{ label: "Domain Overview", href: "/features/domain-overview" },
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{ label: "Backlink Checker", href: "/features/backlink-checker" },
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{ label: "Keyword Research", href: "/features/keyword-research" },
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],
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faqs: [
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{
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question: "What does the OpenSEO site audit tool check?",
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answer:
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"OpenSEO crawls pages, shows page-level technical signals, and can attach Lighthouse issue details when Lighthouse is enabled.",
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},
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{
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question: "Is OpenSEO a free SEO audit tool?",
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answer:
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"OpenSEO is open source and can be self-hosted. Managed usage depends on the crawl and data costs behind each workflow.",
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},
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{
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question: "Who should use OpenSEO Site Audit?",
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answer:
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"It is useful for founders, marketers, agencies, and developers who need a shared crawl report and optional Lighthouse issue export.",
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},
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],
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},
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backlinkChecker: {
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slug: FEATURE_PAGE_SLUGS.backlinkChecker,
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eyebrow: "Backlinks",
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navDescription: "Check links and referring domains.",
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title: "Backlink checker for understanding a domain's link profile",
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description:
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"Analyze backlinks, referring domains, and linked pages without separating link research from the rest of your SEO workspace.",
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primaryKeyword: "backlink checker",
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secondaryKeywords: [
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"free backlink checker",
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"backlink analysis tool",
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"google backlink checker",
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],
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imageAlt: "OpenSEO backlinks report",
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imageSrc:
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"https://imagedelivery.net/ysLOa6bzFaM49Jxok-TAlw/d97206ed-bd64-447c-2b9e-1b9f07c5ec00/public",
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workflows: [
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{
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title: "Check a domain's backlinks",
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description:
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"Look up backlinks and referring-domain signals for your site, competitors, or pages you are evaluating.",
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},
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{
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title: "Compare link quality",
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description:
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"Use backlink rows, referring-domain rows, rank, spam, broken, lost, and nofollow signals to inspect link quality.",
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},
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{
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title: "Filter and export link data",
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description:
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"Export and filter backlink, referring-domain, and top-page data for your own outreach, competitor research, or cleanup review.",
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},
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],
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metrics: [
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{ label: "Backlinks", value: "Links" },
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{ label: "Referring domains", value: "Sources" },
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{ label: "Target URLs", value: "Distribution" },
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{ label: "Rank and spam signals", value: "Quality context" },
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],
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showMetrics: true,
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useCases: [
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"See who links to a competitor.",
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"Inspect link opportunities for important pages.",
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"Understand whether a domain has real authority before investing in content.",
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],
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differentiators: [
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"Backlink analysis sits beside keyword research, domain overview, and audit data.",
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"Self-host or adapt backlink reporting for your team's workflow.",
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"MCP support lets an AI agent pull backlink context during SEO research.",
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],
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related: [
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{
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label: "Link Prospecting",
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href: "/docs/skills/link-prospecting",
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},
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{ label: "Domain Overview", href: "/features/domain-overview" },
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{ label: "OpenSEO MCP", href: "/features/mcp" },
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],
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faqs: [
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{
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question: "What is a backlink checker used for?",
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answer:
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"A backlink checker helps you understand which sites link to a domain or page, which links have stronger rank, spam, broken, lost, or nofollow signals, and where competitors are earning authority.",
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},
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{
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question: "Can I check competitor backlinks in OpenSEO?",
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answer:
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"Yes. OpenSEO's backlink workflow is designed for researching your own domain as well as competitor domains.",
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},
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{
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question: "How does backlink research connect to SEO planning?",
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answer:
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"Backlinks add link-profile context that can inform link-building, digital PR, and competitor research alongside your keyword work.",
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},
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],
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},
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domainOverview: {
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slug: FEATURE_PAGE_SLUGS.domainOverview,
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eyebrow: "Domain Overview",
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navDescription: "Analyze competitor visibility.",
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title: "Domain overview: traffic, keywords, and pages for any domain",
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description:
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"Get a domain overview of any website: estimated organic traffic, ranking keywords, and top organic pages, with one click into backlink and keyword research.",
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primaryKeyword: "domain overview",
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secondaryKeywords: [
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"domain analysis tool",
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"competitor keyword analysis tool",
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"website traffic checker",
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],
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imageAlt: "OpenSEO domain overview",
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imageSrc:
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"https://imagedelivery.net/ysLOa6bzFaM49Jxok-TAlw/189e22b8-fdf8-46b4-198c-e912beef2300/public",
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workflows: [
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{
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title: "Analyze a domain",
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description:
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"Start with a domain and get an overview of estimated organic traffic, organic keyword count, top ranking keywords, and top organic pages.",
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},
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{
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title: "Find competitor keywords",
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description:
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"Inspect keywords a competitor already ranks for and identify topics worth building or defending.",
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},
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{
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title: "Move into deeper research",
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description:
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"Use domain insights to open keyword research, backlink analysis, or rank tracking without starting over.",
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},
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],
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metrics: [
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{ label: "Organic traffic", value: "Visibility" },
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{ label: "Organic keywords", value: "Topics" },
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{ label: "Top keywords", value: "Rankings" },
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{ label: "Top pages", value: "Organic reach" },
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],
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showMetrics: true,
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useCases: [
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"Research a competitor before writing a content plan.",
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"Estimate a site's organic footprint.",
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"Find keyword gaps between your site and the domains already ranking.",
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],
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differentiators: [
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"Domain research connects directly to keyword, backlink, and rank tracking workflows.",
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"Built around ranking keywords, estimated traffic, and top pages for practical competitor research.",
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"Open-source and self-hostable for teams that want control over their SEO stack.",
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],
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related: [
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{
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label: "Competitor Analysis",
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href: "/docs/skills/competitor-analysis",
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},
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{ label: "Keyword Research", href: "/features/keyword-research" },
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{ label: "Backlink Checker", href: "/features/backlink-checker" },
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],
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faqs: [
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{
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question: "What is a domain overview?",
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answer:
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"A domain overview is a snapshot of a website's organic search footprint: estimated organic traffic, how many keywords it ranks for, its top ranking keywords, and its top organic pages. It's usually the first step in competitor research because it shows where a site earns its visibility.",
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},
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{
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question: "How does this compare to Semrush Domain Overview?",
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answer:
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"OpenSEO covers the core of the same report (estimated traffic, organic keywords, top keywords, and top pages) without a triple-digit monthly seat. OpenSEO is open source, so you can self-host it, and the managed app is $10/month and includes usage credits.",
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},
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{
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question: "Can OpenSEO help with competitor keyword analysis?",
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answer:
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"Yes. Domain Overview is designed to reveal the keywords and topics a competitor is already visible for.",
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},
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{
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question: "Is Domain Overview the same as a traffic checker?",
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answer:
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"It includes traffic-oriented visibility metrics, but the bigger value is connecting that traffic estimate to ranking keywords and top pages.",
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},
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],
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},
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rankTracking: {
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slug: FEATURE_PAGE_SLUGS.rankTracking,
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eyebrow: "Rank Tracking",
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navDescription: "Monitor keyword positions.",
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title: "Rank tracker for monitoring keyword positions",
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description:
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"Track the keywords that matter, optionally compare desktop and mobile results, and keep ranking changes connected to your research workflow.",
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primaryKeyword: "rank tracker",
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secondaryKeywords: [
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"seo rank tracking tool",
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"keyword rank tracker",
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"google rank tracker",
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],
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imageAlt: "OpenSEO rank tracking table",
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imageSrc:
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"https://imagedelivery.net/ysLOa6bzFaM49Jxok-TAlw/4a0f8508-1527-46a8-c91c-086456f21c00/public",
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workflows: [
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{
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title: "Add tracked domains",
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description:
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"Create rank tracking configurations for the domains and locations you care about.",
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},
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{
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title: "Track important keywords",
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description:
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"Add keywords manually or from ranking suggestions and monitor positions over time.",
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},
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{
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title: "Compare SERP context",
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description:
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"Review the configured device results, ranking URLs, movement, and available SERP feature signals.",
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},
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],
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metrics: [
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{ label: "Desktop rank", value: "When enabled" },
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{ label: "Mobile rank", value: "When enabled" },
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{ label: "SERP features", value: "Context" },
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{ label: "Position change", value: "Movement" },
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],
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showMetrics: true,
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useCases: [
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"Monitor target keywords after publishing content.",
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"Track launch, migration, and optimization impact.",
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"Keep ranking checks close to the keywords your team already researched.",
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],
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differentiators: [
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"Rank tracking is part of the same workspace as discovery, audit, and competitor research.",
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"Optional desktop and mobile tracking helps teams avoid one-dimensional rank reports.",
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"OpenSEO can expose ranking data to AI agents through MCP.",
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],
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related: [
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{ label: "Keyword Clustering", href: "/docs/skills/keyword-clustering" },
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{
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label: "Competitor Analysis",
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href: "/docs/skills/competitor-analysis",
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},
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{ label: "Keyword Research", href: "/features/keyword-research" },
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],
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faqs: [
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{
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question: "What is a rank tracker?",
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answer:
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"A rank tracker monitors where a domain appears for selected keywords over time so you can see whether SEO work is improving visibility.",
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},
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{
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question: "Does OpenSEO track mobile and desktop rankings?",
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answer:
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"OpenSEO rank tracking can be configured for mobile, desktop, or both, so teams can compare devices when both are enabled.",
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},
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{
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question: "How should I choose keywords to track?",
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answer:
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"Start with keywords tied to important pages, active content work, and competitor opportunities discovered in keyword research.",
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},
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],
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},
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savedKeywords: {
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slug: FEATURE_PAGE_SLUGS.savedKeywords,
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eyebrow: "Saved Keywords",
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navDescription: "Organize SEO opportunities.",
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title: "Saved keywords for turning SEO research into a plan",
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description:
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"Keep useful keyword ideas organized so they can inform content planning, rank tracking decisions, and AI-agent workflows.",
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primaryKeyword: "saved keywords",
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secondaryKeywords: [
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"seo keyword list",
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"keyword list tool",
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"keyword planning",
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],
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imageAlt: "OpenSEO saved keywords list",
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imageSrc:
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"https://imagedelivery.net/ysLOa6bzFaM49Jxok-TAlw/8938a529-b443-4d4f-9869-c972f3cef900/public",
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workflows: [
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{
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title: "Save promising keywords",
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description:
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"Collect useful ideas from keyword research instead of losing them after each search.",
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},
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{
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title: "Organize by topic",
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description:
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"Tag keywords by page, campaign, content cluster, or priority so planning stays readable.",
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},
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{
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title: "Reuse saved keywords across workflows",
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description:
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"Use saved keywords and tags as a planning reference for rank tracking, content planning, or MCP-powered research.",
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},
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],
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metrics: [
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{ label: "Saved ideas", value: "Pipeline" },
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{ label: "Tags", value: "Organization" },
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{ label: "Volume", value: "Demand" },
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{ label: "Difficulty", value: "Priority" },
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],
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useCases: [
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"Tag keyword ideas into topic or page groups from keyword research.",
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"Prepare candidate keywords to add to rank tracking.",
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"Keep human and AI-agent research in the same workspace.",
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],
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differentiators: [
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"Saved keywords bridge research, tracking, and AI workflows.",
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"Saved keywords preserve available metrics like volume, CPC, difficulty, intent, and tags.",
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"The workflow stays simple enough for repeated planning sessions.",
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],
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related: [
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{ label: "Keyword Research", href: "/features/keyword-research" },
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{ label: "Rank Tracking", href: "/features/rank-tracking" },
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{ label: "OpenSEO MCP", href: "/features/mcp" },
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],
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faqs: [
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{
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question: "Why save keywords in an SEO tool?",
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answer:
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"Saved keywords keep research organized so teams can return to the ideas that are worth writing, optimizing, or tracking.",
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},
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{
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question: "Can saved keywords be used with rank tracking?",
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answer:
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"Yes. Saved keywords are a natural source for deciding which terms should be monitored over time.",
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},
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{
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question: "How do saved keywords fit into SEO planning?",
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answer:
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"Saved Keywords keeps promising ideas organized so they can inform content planning, rank tracking decisions, and future research.",
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},
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],
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},
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aiBrandVisibility: {
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slug: FEATURE_PAGE_SLUGS.aiBrandVisibility,
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eyebrow: "AI Visibility",
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navDescription: "Look up brand mentions in AI search.",
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title: "Brand lookup for ChatGPT and Google AI Overview visibility",
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description:
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"Look up a brand or domain and review ChatGPT and Google AI Overview mentions, cited pages, and related prompts.",
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primaryKeyword: "ai visibility tool",
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secondaryKeywords: [
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"brand visibility ai search",
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"ai search visibility",
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"answer engine optimization",
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],
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imageAlt: "OpenSEO AI brand visibility report",
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imageSrc:
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|
"https://imagedelivery.net/ysLOa6bzFaM49Jxok-TAlw/cde3e4f8-079f-4890-cb17-371087107400/public",
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workflows: [
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{
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title: "Look up a brand",
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description:
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"Search for a brand or domain and inspect how ChatGPT and Google AI Overview mention or cite it in available results.",
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},
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{
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title: "Review citations and platforms",
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description:
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|
"Review the URLs, domains, and platforms contributing to brand mentions.",
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|
},
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{
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title: "Find visibility gaps",
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description:
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"Use cited pages and related prompts as clues for content, reputation, or comparison coverage to investigate.",
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|
},
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|
],
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metrics: [
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{ label: "Mentions", value: "Presence" },
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{ label: "Citations", value: "Sources" },
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|
{ label: "Platforms", value: "Surfaces" },
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{ label: "Cited domains", value: "Sources" },
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],
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useCases: [
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"See whether ChatGPT and Google AI Overview data mention or cite your brand or domain.",
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|
"Find pages and domains cited alongside brand mentions.",
|
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"Use cited sources and prompts to plan content experiments for answer-engine visibility.",
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],
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differentiators: [
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|
"AI visibility sits beside classic SEO research instead of replacing it.",
|
|
"The workflow focuses on concrete sources and mentions, not vague AI hype.",
|
|
"OpenSEO helps teams connect AI mention and citation research to concrete SEO planning.",
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|
],
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related: [
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|
{ label: "AI Search Prompts", href: "/features/ai-search-prompts" },
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{ label: "Domain Overview", href: "/features/domain-overview" },
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{ label: "OpenSEO MCP", href: "/features/mcp" },
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|
],
|
|
faqs: [
|
|
{
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question: "What is AI brand visibility?",
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answer:
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|
"AI brand visibility is how often your brand or domain appears in available ChatGPT and Google AI Overview mention and citation data.",
|
|
},
|
|
{
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|
question: "How is AI visibility different from traditional SEO?",
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answer:
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|
"Traditional SEO focuses on rankings and pages. OpenSEO's AI visibility workflow looks at mentions, cited pages, related prompts, and platform-level metrics from supported AI-search sources.",
|
|
},
|
|
{
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|
question: "Should AI visibility replace keyword research?",
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answer:
|
|
"No. It should sit beside keyword, domain, backlink, and audit data so teams can understand both search rankings and answer coverage.",
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|
},
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|
],
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|
},
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|
aiSearchPrompts: {
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slug: FEATURE_PAGE_SLUGS.aiSearchPrompts,
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eyebrow: "Prompt Explorer",
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|
navDescription: "Compare answers across supported models.",
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title: "AI search prompt explorer for visibility research",
|
|
description:
|
|
"Run the same prompt across supported AI models, compare the answers, and review citations when they are returned.",
|
|
primaryKeyword: "ai search visibility",
|
|
secondaryKeywords: [
|
|
"chatgpt search visibility",
|
|
"ai search prompts",
|
|
"answer engine optimization tool",
|
|
],
|
|
imageAlt: "OpenSEO prompt explorer",
|
|
imageSrc:
|
|
"https://imagedelivery.net/ysLOa6bzFaM49Jxok-TAlw/9f3d38f2-aa97-417c-ca74-ae378654d700/public",
|
|
workflows: [
|
|
{
|
|
title: "Test category prompts",
|
|
description:
|
|
"Compare answers to the questions your customers might ask AI tools.",
|
|
},
|
|
{
|
|
title: "Inspect web-backed answers",
|
|
description:
|
|
"When web search is enabled, inspect the pages and domains cited by model responses.",
|
|
},
|
|
{
|
|
title: "Check brand mentions",
|
|
description:
|
|
"Highlight a brand and see whether each model mentions it in the answer or cited sources.",
|
|
},
|
|
],
|
|
metrics: [
|
|
{ label: "Prompts", value: "Questions" },
|
|
{ label: "Web context", value: "Sources" },
|
|
{ label: "Web search country", value: "Regional context" },
|
|
{ label: "Brand mentions", value: "Presence" },
|
|
],
|
|
useCases: [
|
|
"Compare how supported AI models answer the same prompt.",
|
|
"Review which pages and domains appear in cited sources.",
|
|
"Check whether a brand appears in AI answers and citations.",
|
|
],
|
|
differentiators: [
|
|
"Prompt research lives in the same workspace as domain, keyword, and brand visibility workflows.",
|
|
"OpenSEO treats AI search as a research layer, not a replacement for SEO fundamentals.",
|
|
"OpenSEO MCP exposes keyword, SERP, domain, backlink, saved keyword, and rank-tracking tools to AI agents.",
|
|
],
|
|
related: [
|
|
{ label: "AI Brand Visibility", href: "/features/ai-brand-visibility" },
|
|
{ label: "Keyword Research", href: "/features/keyword-research" },
|
|
{ label: "OpenSEO MCP", href: "/features/mcp" },
|
|
],
|
|
faqs: [
|
|
{
|
|
question: "What is an AI search prompt explorer?",
|
|
answer:
|
|
"It lets teams run the same prompt across supported AI models, compare answers, and inspect citation URLs returned with supported model responses.",
|
|
},
|
|
{
|
|
question: "Why does prompt research matter for SEO?",
|
|
answer:
|
|
"Prompts reveal comparison, problem, and buying questions that can inform pages, guides, and the pages or domains that appear in returned citations.",
|
|
},
|
|
{
|
|
question: "Can this help with answer engine optimization?",
|
|
answer:
|
|
"Yes. Prompt Explorer is a starting point for mapping prompt responses and returned citations back to source pages and possible SEO follow-up work.",
|
|
},
|
|
],
|
|
},
|
|
} satisfies Record<string, FeaturePage>;
|
|
|
|
export const featureGroups = [
|
|
{
|
|
label: "Keyword workflows",
|
|
description: "Find, organize, and monitor the keywords that matter.",
|
|
pages: [
|
|
featurePages.keywordResearch,
|
|
featurePages.savedKeywords,
|
|
featurePages.rankTracking,
|
|
],
|
|
},
|
|
{
|
|
label: "Domain research",
|
|
description: "Understand competitors, backlinks, and technical health.",
|
|
pages: [
|
|
featurePages.domainOverview,
|
|
featurePages.backlinkChecker,
|
|
featurePages.siteAudit,
|
|
],
|
|
},
|
|
{
|
|
label: "AI visibility",
|
|
description: "Research AI search prompts, citations, and brand visibility.",
|
|
pages: [featurePages.aiBrandVisibility, featurePages.aiSearchPrompts],
|
|
},
|
|
] as const;
|