39 lines
2.1 KiB
Plaintext
39 lines
2.1 KiB
Plaintext
---
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title: "Local SEO Agent Skill"
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description: "Audit a Google Business Profile, compare it to local competitors, and map Google Maps visibility around a location with your AI agent."
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---
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<RunSkillCallout command="/openseo-local-seo" />
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The Local SEO Agent Skill works out why a business does or does not show up in Google Maps and the local pack near its customers, and what to fix first.
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Your agent audits the Google Business Profile, compares it to the competitors that actually outrank it nearby, reads the review gap, and runs a rank grid to show where Maps visibility drops off around the location.
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You get a profile snapshot, a competitor comparison, a visibility map, and the one fix to do this week.
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## What this skill helps your agent do
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- Audit a Google Business Profile: categories, rating, hours, photos, and claim status.
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- Pull the local competitors that rank nearby and compare profiles head-to-head.
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- Analyze the review gap: volume, recency, ratings, and owner replies.
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- Map Maps rankings across a grid of points around the business.
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- Check Q&A and posting activity when profile basics are already competitive.
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- Turn the evidence into a prioritized fix list.
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## When to use it
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Use this skill when rankings depend on a physical location or service area — storefronts, restaurants, clinics, trades, and any business that lives or dies by the local pack.
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It helps when a business ranks at its storefront but not across its service area, when a competitor keeps taking the map pack, or when you need to know whether the gap is categories, reviews, or engagement.
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## What you get back
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Your agent should return a profile snapshot, where visibility drops off on the grid, a signal-by-signal comparison against the best competitor, and a prioritized action list starting with the one fix for this week.
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## How to get the best result
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- Give the agent the business name, or better, its `cid` or `placeId`.
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- Share the storefront coordinate — a grid centered on the wrong place is worse than no grid.
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- Use one to three keywords customers actually search, not the brand name.
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- Ask for the cost before running grids larger than 3x3; every grid point is a paid search.
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