Dashboard (content library, publishing queue with approvals, inbox, team management, AI runs), Meta connector, branded PDF reports, agent skills, and Docker packaging (Dockerfile, docker-compose with Caddy HTTPS, backup and path-relocation scripts). Client data, live data and secrets are excluded via .gitignore. Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
16 lines
562 B
Markdown
16 lines
562 B
Markdown
# <Client name> — Goals
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**Main business goal:** (footfall / bookings / leads / online sales / awareness)
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**Primary KPI:** (e.g. profile link taps, DMs, calls, bookings)
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**Secondary KPIs:** (reach, followers, saves, shares)
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**Active platforms & cadence:**
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| Platform | Posts/week | Formats |
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| Instagram | | Reels / carousels / stories |
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| Facebook | | |
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**Monthly ad budget:** (none / amount per platform)
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**Retainer includes:** (e.g. 12 posts + 8 stories + 4 reels / month)
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**Key dates this quarter:** (launches, festivals, offers, holidays)
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