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quorlasocial/playbooks/facebook.md
metatroncubeswdev c309581df0 Initial commit: Quorla social media manager 
Dashboard (content library, publishing queue with approvals, inbox, team
management, AI runs), Meta connector, branded PDF reports, agent skills,
and Docker packaging (Dockerfile, docker-compose with Caddy HTTPS,
backup and path-relocation scripts).

Client data, live data and secrets are excluded via .gitignore.

Co-Authored-By: Claude Opus 5.5 <noreply@anthropic.com>
2026-10-19 13:02:29 -04:00

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Facebook Page playbook

Last reviewed: Oct 2026.

  • Facebook audiences skew older and local; community, events, offers and reviews do well.
  • Cross-post Reels from Instagram, but write Facebook-native captions (slightly longer, more context).
  • Use Facebook for: events, offers with dates, hiring posts, community/local news tie-ins, photo albums.
  • Reply to every comment within 24 h — comments drive distribution and local trust.
  • Keep the Page complete: hours, address, phone, booking/order button, recent cover image.
  • Measure: post engagement, page views, follows, messages and button clicks.