* track core product analytics flows
Track auth, search, export, audit, and credit-consumption events with canonical route IDs so PostHog funnels and usage dashboards stay low-noise and privacy-safe.
* fix: keep auth actions usable after session loss
* refactor: simplify analytics and auth helpers
- Replace isRecord/getActiveOrganizationId type guards with simple cast
- Refactor getAnalyticsRouteContext from if/return chain to route tables
- Replace toVerificationIssueType switch with zod enum
- Merge duplicate credits_consume events into single event per API call
- Merge two PostHogBootstrap useEffects into one
* refactor: add projectId to middleware context to reduce boilerplate
The requireProjectContext middleware now includes projectId directly,
eliminating repeated manual construction of BillingCustomerContext
objects across all server function handlers.
* remove unused BILLING_* env var fallbacks from cost profile script
* remove before_send event enrichment to preserve native PostHog URL tracking
The before_send hook was stripping $pathname, $current_url, $referrer and
other URL properties, which breaks PostHog web analytics dashboards, paths
analysis, session replay, and attribution. The route_id/route_group injection
it provided is unnecessary since PostHog already captures $pathname natively.
* remove route mapping layer, pass raw redirect paths to analytics events
The route ID registry (STATIC_ROUTES, PROJECT_ROUTES, getAnalyticsRouteContext,
getRedirectRouteId) duplicated what PostHog already captures via $pathname.
Replace redirect_route_id with redirect_to containing the raw path, and remove
~80 lines of route mapping infrastructure.
* clean up analytics events: drop redundant submit events and derived properties
- Remove search_submit events for keywords, domain overview, and backlinks
(the search_complete events capture the meaningful outcome data)
- Remove target_type from backlinks events (derived 1:1 from search_scope)
- Remove result_limit from keyword research (requested limit, not useful
alongside actual result_count)
- Remove export_format from data:export events (always "csv")
* refactor: inline wrappers, colocate helpers, deduplicate getActiveOrganizationId
- Inline toVerificationIssueType into verify-email.tsx (single-use wrapper)
- Move mapDataforseoPathToCreditFeature into dataforseoClient.ts (only consumer)
- Extract shared getActiveOrganizationId into lib/auth-session.ts (was
duplicated in __root.tsx and middleware/ensure-user/hosted.ts)
- Rename shared/analytics.ts → shared/internal-user.ts (only email helpers
remain after removing route mapping, verification, and dataforseo helpers)
* remove internal user tracking and email domain properties
Drop is_internal_user super property, email_domain person property, and all
supporting code (shared/internal-user.ts, getEmailDomain, isInternalUserEmail).
Simplifies initPostHog and identifyAnalyticsUser signatures.
* remove backlinks:search_complete effect-based tracking
The reactive useEffect + useRef dedup pattern added ~30 lines of plumbing
inside a data hook for a single analytics event. Not worth the complexity.
* simplify: replace manual type guards with zod, deduplicate posthog and sign-out helpers
- Replace hand-rolled typeof checks in getActiveOrganizationId and
isAuthenticatedServerFunctionContext with zod safeParse
- Extract withPostHogClient helper to deduplicate client posthog wrapper
- Move apiKey guard into getServerPostHogClient factory
- Extract signOutAndRedirect to avoid duplicated sign-out logic
- Drop derivable has_results from analytics events
- Remove unnecessary path normalization in mapDataforseoPathToCreditFeature
* fix: strip email from pageview URLs, restore sign-out guard, harden server posthog, fix path mapper
- Sanitize $current_url on pageviews to remove email query param (PII)
- Restore onSuccess for sign-out redirect to avoid bounce-back on failure
- Swallow shutdown() errors so PostHog outages can't fail billed work
- Rewrite mapDataforseoPathToCreditFeature to match real API path structure
(path[1] = module, path[3] = endpoint) instead of scanning all segments
* simplify: remove redundant refs in verify-email, infer middleware context type
- Remove unnecessary useRef guards in verify-email effects (deps already prevent re-firing)
- Use z.ZodType<EnsuredUserContext> annotation to infer return type instead of casting
- Add comment explaining one-shot PostHog client on Workers
* fix: reset PostHog identity on sign-out before redirect
* fix: require POSTHOG_HOST env var instead of defaulting to us.i.posthog.com
* fix: annotate url as unknown to satisfy no-unsafe-assignment
* format
Treat successful DataForSEO keyword responses with null items as empty results so auto mode can fall back cleanly. Simplify the no-results state by removing dead-end actions and top-aligning the empty card.
* feat: color-code rank badges in backlinks tables
Add colored score badges to rank/authority columns across all backlinks
tables (Backlinks, Referring Domains, Top Pages). Uses the same tier
system as keyword difficulty but reversed (higherIsBetter) so high
authority shows green and low authority shows red.
* style: fix prettier formatting in BacklinksPageTables
* style: fix prettier formatting in subscribe page
* feat: add Apply button to keyword research filters
Filters no longer live-update on every keystroke. Users can now set
multiple filter fields and click "Apply" to apply them all at once.
* fix: subscribe to form store so filter Apply button is reactive
useStore(filtersForm.store) ensures re-renders on field changes,
fixing the disabled Apply button when filter inputs have values.
* fix: use useStore for reactive live-filtering in keyword filters
Revert the Apply button approach in favor of the original live-filter
behavior. The actual issue was that filtersForm.state.values didn't
trigger re-renders on field changes. Using useStore(filtersForm.store)
properly subscribes to the form store so filters apply as the user types.
* refactor: simplify keyword source selection flow
* fix: improve stacked keyword page layout
* fix: keep SERP tied to searched keyword
Stop silently falling back SERP lookups to related keywords and show a keyword-specific empty message so missing coverage is explicit to users.
* refactor: extract keyword controller and switch SERP to live
Move keyword research orchestration out of the route, call DataForSEO organic live SERP, and harden response normalization with runtime validation for safer typed handling.
* refactor: split keyword research page state into focused hooks
* fix: aggregate auto keyword fallback and reuse cached results
* scope keyword metrics to projectId
* refactor: modularize SEO routes and harden parsing for CI checks
* refactor: adopt zod json codecs at parse boundaries
* refactor: adopt papaparse, tldts, and zod error enums
* refactor: reorganize client and server feature layout
Group keyword UI/controller files and server repositories/services by feature while keeping serverFunctions as the stable API surface. This improves navigation and maintainability without changing runtime behavior.
* refactor: move PSI business logic into service layer
Keep serverFunctions/psi as thin transport handlers by delegating orchestration, export shaping, and source resolution to PsiAuditService. This aligns PSI with the existing service-first backend pattern without changing endpoint behavior.
* refactor: enforce 350/120 size limits across modules
* move self host
* fix: show dynamic range for search trends
Replace the static 'Past 12 months' subtitle with a computed range from the actual plotted trend points so the UI reflects data lag correctly.
* fix: bind audit workflow writes to workflow instance
* chore: make ci checks pass
