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OpenSEO
OpenSEO is an SEO tool for the people. If tools like Semrush or Ahrefs are too expensive or bloated, OpenSEO is a pay by usage alternative that you actually control.
Table of Contents
- Why Use This
- Main SEO Workflows
- Roadmap
- Community
- Pricing / Costs (Free + API costs)
- DataForSEO API Key Setup
- Docker Self Hosting
- Local Development
- Contributing
- SEO API Cost Reference
Why Use This
- Open source and self-hostable.
- No subscriptions.
- Focused workflows instead of a giant, complex SEO suite.
- AI Native - Use your own tools like Claude Code / Cowork for more powerful AI features than what other platforms provide.
Main SEO Workflows
- Keyword research
- Find topics worth targeting, estimate demand, and prioritize what to write next.
- Domain insights
- Understand where your domain is gaining or losing visibility so you can focus on the pages that move revenue.
- Site Audits
- Catch technical issues early so your site is easier for search engines to crawl and rank.
Roadmap
Top priorities:
- Rank tracking
- AI content workflows
If something important is missing, please join the Discord or email me at ben@everyapp.dev and request it.
Community
Email me: ben@everyapp.dev Join discord to chat: Discord
Follow along for updates:
Pricing / Costs
OpenSEO is totally free to use. It works by using DataForSEO's APIs, which is a paid third-party service unaffiliated with OpenSEO.
There are two separate things:
- OpenSEO app cost: $0, you host it yourself.
- DataForSEO API: pay-as-you-go based on usage.
For cost estimates, see DataForSEO API Cost Reference.
DataForSEO API Key Setup
OpenSEO use DataForSEO to get the SEO info. You need an API key to connect OpenSEO to the service.
- Go to DataForSEO API Access.
- Request API credentials by email (
API key by emailorAPI password by email). - Use your DataForSEO login + API password, then base64 encode
login:password:
printf '%s' 'YOUR_LOGIN:YOUR_PASSWORD' | base64
- Set this as
DATAFORSEO_API_KEYin your environment file:
- Docker self-hosting:
.env - Local development:
.env.local
Docker Self Hosting
Quickstart:
cp .env.example .env- Set
DATAFORSEO_API_KEYin.env docker compose up- Open
http://localhost:<PORT>(default3001)
For runtime details, caveats, and troubleshooting, see SELF_HOSTING_DOCKER.md.
Local Development
Prerequisites
- Node.js 20+
- pnpm
- A DataForSEO account/API credentials
Run Locally (Quick Test)
- Copy env template:
cp .env.example .env.local
- Install and run:
pnpm install
# Initialize local DB schema (required on a fresh machine)
pnpm run db:migrate:local
# This runs in BYPASS_GATEWAY mode for local use and quick testing.
pnpm dev:agents
pnpm dev runs on http://localhost:3001 by default (or PORT from .env.local).
pnpm dev:agents runs through portless at http://open-seo.localhost:1355 by default.
When using a git worktree, portless prefixes the branch name, for example http://feature-name.open-seo.localhost:1355.
Running locally is the fastest way to test core flows.
Local Development Workflow (for coding agents)
# This log file make it easier for your coding agent to debug.
mkdir .logs
touch .logs/dev-server.log
# Run once per fresh local DB
pnpm run db:migrate:local
# terminal 1: start once and keep running
pnpm dev:agents
pnpm dev:agentsmirrors output to.logs/dev-server.log(gitignored).- The log file is overwritten on each run.
Database Commands
Generate migration:
pnpm run db:generate
Migrate local DB:
pnpm run db:migrate:local
Contributing
Contributions are very welcome.
- Open an issue for bugs, UX friction, or feature requests.
- Open a PR if you want to implement a feature directly.
- Community-driven improvements are prioritized, and high-quality PRs are encouraged.
If you want to contribute but are unsure where to start, open an issue and describe what you want to build.
SEO API Cost Reference
Use this section to estimate DataForSEO spend per request type. OpenSEO itself remains free; these are API usage costs only.
As of February 26, 2026, DataForSEO’s public docs/pricing pages say:
- New accounts include $1 free credit to test the API.
- The minimum top-up/payment is $50.
That means you can try OpenSEO for free with the starter credit, then decide if/when to top up.
Pricing sources
- DataForSEO Labs pricing: https://dataforseo.com/pricing/dataforseo-labs/dataforseo-google-api
- Google PageSpeed Insights API docs: https://developers.google.com/speed/docs/insights/v5/get-started
1) Site audit
- No paid API calls in the current implementation.
2) Keyword research (related mode)
- Current billed cost pattern (from account usage logs):
0.02 + (0.0001 x returned_keywords)USD
- Default app setting:
150results per search ($0.035each). - Available result tiers:
- 150 results =
$0.035 - 300 results =
$0.05 - 500 results =
$0.07
- 150 results =
3) Domain overview
- Standard domain overview request (with top 200 ranked keywords):
$0.0401per domain. - General formula if needed:
0.0201 + (0.0001 x ranked_keywords_returned)USD
Planning examples
- 100 keyword research requests at the default 150 results:
$3.50 - 100 keyword research requests at 500 results each:
$7.00 - 100 domain overviews (200 ranked keywords each):
$4.01